Amazon Says It Will Only Sell Print-On-Demand Books That It Gets To Print
from the well,-that's-not-very-neighborly dept
Amazon has generally been a rather friendly neighbor in the e-commerce world, not acting vindictively against competitors, but focusing on improving its customer experience continuously, and figuring that's a better way to beat the competition. Apparently, that's not working in the print-on-demand space, however. You may recall that in 2005 Amazon bought a print-on-demand company. There are a few other print-on-demand companies out there, some of which have pretty good reputations and are probably more widely known than Amazon's print-on-demand offering. It would appear that Amazon has a problem with that. It's now saying that it won't sell books from competing print-on-demand shops, requiring anyone who wants to do print-on-demand to use Amazon's (more expensive) service. This is a pretty aggressive (and totally unnecessary) move. You would think that Amazon might play nicer. Any bets on how long it takes for another print-on-demand firm to sue over this decision?Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: books, competition, print on demand
Companies: amazon
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Smells like antitrust
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Re: Smells like antitrust
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Re: Re: Smells like antitrust
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Re: Smells like antitrust
A retailer is free to choose what they sell and who provides it. This is America.
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Re: Re: Smells like antitrust
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What are they thinking!
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Re: What are they thinking!
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Re: What are they thinking!
Well, if Steve wasn't joking, he's apparently clueless.
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Re: What are they thinking!
Of course people still buy books, e-books are still a very minor part of the market! Paper Books won't die for a very very long time.
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Filling in some details
Amazon does not stock every book they list on their site. They stock some, and the rest are fulfilled by Ingram, one of the two leading US book wholesalers. Ingram will drop-ship Amazon orders in Amazon-labeled packages, so orders filled by Ingram don't go through an Amazon warehouse. LightningSource, pretty much the market leader in print-on-demand (POD), is owned by the same firm that owns Ingram. So, for LightningSource titles, Amazon may stock a handful of titles, and the vast majority are filled by Ingram...pretty much by calling across the street, asking for LightningSource to run off a copy, then putting that book in a wrapper and sending it off to the customer.
From the WSJ article: "A spokesman for Lightning Source said the company has printed more than 50 million books for more than 5,000 publishers world-wide since its founding in 1997." That's nothing to sneeze at. Furthermore, many major publishers, particularly university presses like Cambridge University Press, have been using LightningSource for their "back catalog". In other words, the publisher prints current titles for which there should be substantial sales volume, and relies on LightningSource for the balance. While POD is not well-known, it's an appreciable chunk of the market, and it's growing at a pretty good clip.
From the WSJ article: "Amazon is one of the biggest booksellers in the U.S., with a market share publishing experts estimate to be about 15%."
Well, that depends on where you are when you're reading this article...
But, more to your point, this probably doesn't qualify as a monopoly as yet. Though Borders is looking kinda grim, and if they go under Amazon's market share should jump.
BTW, for more details on how print-on-demand used to work with Amazon, I recommend Aiming at Amazon.
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Re: Filling in some details
Don't be so obtuse.
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Re: Stocking PoD?
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Amazon
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Sue
> to sue over this decision?
I'm sure you're right that someone will sue over it. That's seems to be how the world works these days. But I have hard time understanding what possible basis such a suit would have in law.
Amazon is perfectly free to sell only the books printed from their own service. There's no law that requires them to stock their competitor's products.
It's no different than movie theaters barring their patrons from bringing food and drink in from outside establishments so that they will have to patronize the theater's snack bar if they want to eat.
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Re: Sue
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Amazon and print-on-demand
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Full text articles
Google News
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Contact Washington State Antitrust
Action at the state level, however, could move much faster, particularly if it involves off-the-record contact and a somber warning from those who can make trouble for Amazon. Amazon is headquartered in Seattle about a ten minute drive from the office of the Antitrust division of the Washington state attorney general. Here's the contact information:
Office of the Attorney General
Antitrust Division
800 Fifth Avenue, Suite 2000
Seattle, WA 98104-3188
http://www.atg.wa.gov/Antitrust/default.aspx
Telephone: 206-587-5510
Fax: 206-464-6338
Note the remark on that web page that "The Antitrust Division only processes complaints that involve either Washington State residents or businesses located in Washington State." Amazon is in Washington state, so it matters not where you are. You might also want to raise the issue with your state attorney general's antitrust office, asking them to get in touch with their colleagues in Seattle. If you're a publisher, encourage your authors to write. If you're an author, encourage other writers to contact them.
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Patience Prence
Author SCARS: An End Times Novel ~Bestseller!
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