Internet Marketer Tries To Trademark 'SEO'
from the *sigh* dept
Similar to the guy who tried to register a trademark on the term cyberlaw, it turns out that some internet marketing guy is trying to get a trademark on the term "SEO" (thanks to Eric Goldman for pointing this out). SEO, of course, is a very generic acronym for "search engine optimization" and has been used for ages (not, as the guy claims, since early 2007). The link goes through, in rather great detail, how the Trademark folks turned this guy down multiple times, and he kept adjusting the trademark application, occasionally in totally nonsensical ways -- but eventually it seems as though people in the USPTO simply threw up their hands and said "whatever, let it through...." It's now at the stage where the USPTO is waiting to see if anyone objects to the filing, so hopefully with enough folks in the SEO filing objections this one will get completely rejected.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: seo, trademarks
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How do you "Object"?
Thanks,
Paul Zhao
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Re: How do you "Object"?
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You can object, but it will $$$ you.
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Re: You can object, but it will $$$ you.
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Search Engine Optimization
Most search engines have policies against trying to "game" the system, to make their sites appear higher in the results. Would that not make SEO a violation of these terms?
Just askin'...
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Re: Search Engine Optimization
Of course, it does take an insight into search engines' algorithms to know what they're looking for.
Example: Google thinks sites with many quality links are "important" and should get ranked higher, so it's our job as SEO's to make our sites "important" by having people link to us.
But I DO understand, it's a few of so-called SEO's that don't follow the rules that give all of us a bad name.
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Re: Re: Search Engine Optimization
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Before you all go off on one, im sure there is plenty of legit people tryign to help people out in the right ways with SEO, but your outnumbered by the others ripping people off.
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Re:
On the flip side, lots of SEO's are a part of the web marketing department of some major companies (In-house SEO's), I happen to be one of them. I think they do some great work - there's a reason Wikipedia, Amazon, and Ebay show up a lot in Google no matter what people are searching for - in addition to their sites' popularities and quality content, they probably utilized some great SEO's.
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Genius SEO Strategy!!!
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Stomping out the little guy
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Re: Stomping out the little guy
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SEO prior use
See:
http://www.amazon.com/Confidential-SEO-Secrets/dp/B000R93DIA/ref=sr_1_1?ie=UTF8&s =books&qid=1207703279&sr=8-1
SEO used in the title of the book, first published in august 2006 and has a ISBN and copyrighted.
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bollocks
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However, independent observers have called the USPTO a "snakepit", so don't expect much. On the patent side, it can take 9 years to produce results, and by then, the advantage of a patent may be null and void. On the trademark side, they even let Microsoft get the generic, descriptive term "windows" through to registration even though the term "windows" was in popular use throughout the computer software industry at the time for any multitasking software that showed more than one task on screen at a time.
The purpose of the USPTO is to promote commerce by preventing court cases. It looks like they dropped the ball once again. This will see it's day in court if it goes through, and if they try to enforce exclusive rights. At least it's not tax payer's money they are wasting. The USPTO is fee-based, paid for by applicants.
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Seo Trademark
jasongambert.com
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Seo Trademark
jasongambert.com
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ArteWorks SEO to Oppose "SEO" Trademark
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His Site
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reply
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SEO used in 2004, 2002, and 1997
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In 1999: ActivMedia Research, September 1999 "We then begin search engine optimization (SEO) by strategically positioning important keywords within..."
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loved your blog
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SEO Was In Use As Early As 1997
Trust me, it was absolute HELL trying to explain to the C-Level round-table why they needed this "SEO" with their web development package and how it was supposed to work. Thank God they were all very interested in technology and were very involved in the emerging Internet. In addition, Google was not around as a major factor at all. It was Infoseek, Lycos, Webcrawler, Northtern Lights, HotBot, AltaVista and the like with Google making it's presence well-known in 1998 and onward. Yahoo was in there too - of course.
I certainly am not claiming to have coined the phrase, but a small group of us analysts/marketers (and we dinosaurs know who we are...) that emailed, banded together on the few public chat areas (omg - AoL...)and compaired notes on getting on top of the search engines struggled with what to call what we were doing - and it just evolved out of necessity. Be glad SEO came out of the early days instead of GOTOTSE (Getting On Top Of The Search Engines)! **snicker** So - as far as this Jason fellow is concerned, he doesn't have a leg to stand on to prove any claim of "coining" the phrase. That is a false statement on the application, if indeed his statement makes that claim. There are plenty of websites that have author meta tags that are still in existance today showing SEO application of service credits with dates that are pre-2000. You can even look up sites up on the Wayback Machine and look at the source code to have 3rd Party Proof.
It appears that this trademark filing is an annoying advertising ploy by Jason. Another poster observed that hundreds of blogs were already linking to his websites. Undeservedly so.
He most likely knows he doesn't have a chance in Haides to get this trademark, but he sure has the core story for his book about "marketing sensationalism".
As also observed, he doesn't practice SEO himself with his own websites. I doubt he will get out of this debacle with his thin SEO skin intact. It wouldn't surprise me if Search Engine Optimization disappears off of his list of "services" when the dust finally settles.
I looked for his application in the Trademark Official Gazette's latest release. I just assumed it would be in the latest one. We need to see the official application.
Of course, we're in the process of filing our official papers against this person also - but he'll not get a link from me. Ever.
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SEO Pricing
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The issue regulating the SEO industry
Duane Hamann
duane@hamann.co.za
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Read it twice :-)
Its all about the "SEO". Online marketing of the own business and thus trading is so basic these days that anyone can adjust the trademarks.For any advanced information regarding SEO,one can be sure about the transparency of the work.
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It even sounds a little wild to me, it's weird that this guy even got to this point. We are a team of SEO specialists in https://www.smartweb-group.com/en/ believe what it was impossible to prevent such. The term SEO for everyone to this day, although not everyone understands its meaning
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Digital Marketing Course In Patiala
Good article its really helpful for me. http://piim.info/
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