And... They're Back: Microsoft And Yahoo Talking Again
from the a-little-shove-from-Icahn dept
Amazing what a little shove from Carl Icahn can do. Microsoft admitted on Sunday that it's submitted a new proposal to Yahoo, though not an acquisition of the entire company. Without any additional details, it's difficult to know if this actually makes any sense for anyone involved, but it does show that this whole exercise is far from over. The rumor right now is that it involves Microsoft taking over Yahoo's search-related text advertising business, which Yahoo has been considering handing over to Google. Yahoo would retain its display advertising business and its other properties like Yahoo mail and instant messaging. In many ways, this makes sense. Yahoo has never been strong in search advertising, and such a deal would let it concentrate on stuff that it actually does better.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: ad deals, mergers, search ads
Companies: microsoft, yahoo
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And Microsoft will do better?
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Stating the Obvious
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Ah, but it's the shove that made Microsoft recognize that it had a chance of getting Yahoo to pay attention. So, yes, I do think it's the shove that made this happen.
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Google Yahoo and Microsoft
search machine
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search engines
The good ones will survive like
search engine
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Re
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reply this post
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