And... They're Back: Microsoft And Yahoo Talking Again

from the a-little-shove-from-Icahn dept

Mon, May 19th 2008 12:19am — Mike Masnick

Amazing what a little shove from Carl Icahn can do. Microsoft admitted on Sunday that it's submitted a new proposal to Yahoo, though not an acquisition of the entire company. Without any additional details, it's difficult to know if this actually makes any sense for anyone involved, but it does show that this whole exercise is far from over. The rumor right now is that it involves Microsoft taking over Yahoo's search-related text advertising business, which Yahoo has been considering handing over to Google. Yahoo would retain its display advertising business and its other properties like Yahoo mail and instant messaging. In many ways, this makes sense. Yahoo has never been strong in search advertising, and such a deal would let it concentrate on stuff that it actually does better.

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Filed Under: ad deals, mergers, search ads
Companies: microsoft, yahoo

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chalkboy, 19 May 2008 @ 5:34am

And Microsoft will do better?
Selling a second place search ad system to a fourth place player improves the position of Yahoo how? Google's got to be loving this. http://tmccune.blogspot.com/2008/05/google-wins-on-any-microhoo-deal.html
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GyM, 19 May 2008 @ 9:06am

Stating the Obvious
It doesn't take much common sense to know that a significant segment of Yahoo's users do not like or trust Microsoft and that if Microsoft gets involved with Yahoo, many of these users will abandon Yahoo like rats jumping off a sinking ship.
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Anonymous Coward, 19 May 2008 @ 10:32am

"Amazing what a little shove from Carl Icahn can do." or not since the latest proposal has nothing to do with what Ichan wanted.
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Mike (profile), 19 May 2008 @ 11:35am

Re:
"Amazing what a little shove from Carl Icahn can do." or not since the latest proposal has nothing to do with what Ichan wanted.

Ah, but it's the shove that made Microsoft recognize that it had a chance of getting Yahoo to pay attention. So, yes, I do think it's the shove that made this happen.
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david, 21 May 2008 @ 6:48am

Google Yahoo and Microsoft
What if you could have Google Yahoo and Live search all on the same page just with different tabs. Well just go to the new
search machine
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search engine, 11 Aug 2008 @ 7:18am

search engines
Search engine startup are springing up like mushrooms after rain.

The good ones will survive like

search engine
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