Marketing Execs And Privacy Execs Disagree Over What Companies Do With Private Info
from the data-leaks dept
We've already established that privacy policies are pretty much useless, no matter how much some organizations want to pretend they matter. First off, no one reads them -- and if you asked most people, they simply assume that if a site has any privacy policy then it automatically means they won't give away any personal details to others -- even if the privacy policy says exactly the opposite. In other words, someone could put up a privacy policy that says that it will reveal all your personal data to organized criminals, and most people would think that the site was safe. It's "privacy theater" designed to make people feel good, but that has nothing to do with real privacy.And, of course, it's not just the people reading the policies that don't seem to understand them -- it's those in charge of living up to and enforcing the policies. A new study surveyed a bunch of executives, including both marketing execs and those in charge of enforcing the privacy policy, and quickly discovered that marketers have a very different concept of "privacy" than privacy officers. Not surprisingly, they don't see anything wrong with sharing all sorts of data that seems to horrify privacy officers. So, no matter who controls the policy (or where it's posted on a site), the real issue may be who actually has access to the data and what they're able to do with it.
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Filed Under: marketing, privacy policies
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Double Standard
Now if you, as a citizen, take business "data" such as a song you are deemed to be guilty of theft! Not only that, but as Mike has pointed out in other articles, the MPAA and the RIAA want to ignore due process. If they say you are guilty, you are guilty irrespective of the existence of any evidence.
Business' should NOT have a right to expropriate, at will, what is not theirs.
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Re: Double Standard
Ethics have little place in business, unless your a genius at it.
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"It's the lure of easy money, it's got a very strong appeal."
Remember the movie "Night of the Living Dead?" All marketers.
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Many lie...
Even if they say they don't share it, some still do.
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Re: Many lie...
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that's the job they do
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If you won't protect your data, no one will do it for you. Many will see it as a golden opportunity to drop a bit of extra change into their pockets at the expense of your time.
I no longer trust privacy policies and haven't for years, finding out what this article has just exposed long ago. The more insistent some place is about a correct email address is, the more suspicious I am of them. There are some that will go as far as to compare zip codes to states. No problem, I will search for a random city and pull up a zip just to satisfy them.
They will never under any circumstances get my real email. Privacy is up to you to enforce if you want it.
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Re:
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1984 updated for 2008
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This is the way the world ends, not with a bang but with a whimper.
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