What If Movies Went Away?
from the times-change dept
For years, in discussing how copyrights really aren't necessary, it's always only a matter of time until someone brings up the infamous $200 million question -- first asked to me by someone at NBC Universal years ago: "But how will Universal make $200 million movies without copyright?" As we've explained, that's the wrong question. The cost to make a movie is meaningless in this context -- as it's been shown that the cost of making a movie is actually inflated due to a variety of factors, including overly aggressive use of copyright, which allows inefficiencies to enter into the moviemaking process. Without copyright, moviemakers would have to cut down on some of that waste, and focus on actually making movies at more reasonable costs -- which is absolutely possible.The real question is how will movies make money -- and that's easy enough to answer. As plenty of folks have been pointing out for years, the movie business isn't selling movies, but selling seats to an experience. Put on a good moviegoing experience and the money will still come in. Theater owners will have every incentive in the world to make sure good movies get made, otherwise they won't be able to stay in business.
However, in the ongoing online debate being held by the Cato institute, Rasmus Fleischer makes another point that's at least worth considering: what if movies really aren't that important as a content medium. Now, personally, as a movie fan, this made me cringe, but the overall point he's making is worth thinking about, noting that movies are a recent phenomenon, and other forms of "high art" have come and gone in the past without the world ending. He quotes Paul Oskar Kristeller:
There were important periods in cultural history when the novel, instrumental music, or canvas painting did not exist or have any importance. On the other hand, the sonnet and the epic poem, stained glass and mosaic, fresco painting and book illumination, vase painting and tapestry, bas relief and pottery have all been “major” arts at various times and in a way they no longer are now. Gardening has lost its standing as a fine art since the eighteenth century. On the other hand, the moving picture is a good example of how new techniques may lead to modes of artistic expression for which the aestheticians of the eighteenth and nineteenth century had no place in their systems. The branches of the arts all have their rise and decline, and even their birth and death.The point is quite clear. "High art" forms come and go -- and when something new comes along to replace the old form, people don't feel that it's such a huge loss, usually because something the market prefers more comes along instead. If there's really a demand for movies, a business model will be created to finance them and make sure they make money. However, getting rid of copyright may teach us that there are other art forms out there that are even better.
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Filed Under: art, movies, rasmus fleischer
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digital vs. analog copyright
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Re: digital vs. analog copyright
(Offtopic: Intellectual Property is not Property at all. It is imaginary property. And unless it is claimed at value as property, and property taxes are paid for it, then I refuse to respect it. )
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Re: Re: digital vs. analog copyright
To clarify a bit, it's a government granted monopoly with statutory and common law limitations.
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afaik, these places do not exist in NYC (probably because MPAA chains run all the movie theaters in the city), but regardless. Until I drank beer, wine, and cheeseburgers while watching a movie with my friends, I did not understand you people meant by "Selling an experience".
Many of us are too complacent with spending $12.00 on popcorn and a soda, that we stopped bitching about the movie industry.
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Re: Drafthouse
If you look at their site, you can see the different things they do with new release and older movies and they keep expanding so they must be finding a way to make money while other theaters struggle.
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Another example of a business model refusing to die admirably.
I think the issue here is more that everyone in the film industry believes that their good ideas are naturally worth getting rich over, and really their collective worths are no longer jiving with what their business model is naturally evolving into, what with the ever increasing 'home theater experience'. Suddenly, to support the inflated salaries of the directors, producers, actors, writers, supporting cast, special effects teams, managers, publicists, and catering crew, your standard family of 4 spends no less than $100 for this 'movie going experience' and most people are deciding its just not worth it.
Maybe instead of it being film that has come to the end of it's lifespan as the prominent art form, it is the middle man delivering that film, being the theater industry themselves. Theaters were originally conceived as a good idea to show art to the masses back in the early days of film. Not only was a television a luxury item back in the mid 1900s but the VCR was only invented in 1971, and even then they were too expensive for many people to afford. So then, theater viewing was a good idea. But with DVD, Blu-Ray, and 50"+ televisions being more and more common are they really necessary anymore? This is yet another example of large established business models not accepting that their time has come to either change or die an admirable death.
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Re: Another example of a business model refusing to die admirably.
That would be interactive.
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Re: Re: Another example of a business model refusing to die admirably.
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Re: Re: Re: Another example of a business model refusing to die admirably.
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Mike Masnick
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Re: Mike Masnick
Then you are welcome to do something about. A couple of choices:
(1) Convince me that my opinion is wrong.
(2) Stop reading it.
You have so far chosen to do neither.
Why do you keep railing to get something for nothing?
If you read what I actually wrote you would notice that I am not "railing to get something for nothing." In fact, I've pointed out many business models to make sure that this sort of content can continue.
So why do you keep railing against something I did not say?
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movies
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Re: movies
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Re: Re: movies
I tell you if they put the kind of "servicing" I have in mind in cinemas I'd certainly go more frequently ;-O
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Wait... That's already happening.
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And will it still be great twenty years from now when all of that digital stuff goes obsolete? There are theatres out there that give better shows with good ol' 35mm film and forty-year-old projectors. The digital conversion is in some respects a solution in search of a problem, especially to theatres that know how to handle film properly.
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The technology required to make movies has been coming down in price for a long time, and there have been movies that have cost 1/10,000 of the average big-studio blockbuster that have not only been terrific, but have made a bundle of money.
If the big studios, big labels, big publishers went away tomorrow, we would miss them a lot less than you think. Their only function is to siphon off a huge chunk of wealth from artists and other working people. They simply are no longer necessary. In fact, they are a demonstrably negative influence on the creative world and the world of those of us who enjoy art, music, etc.
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Future of Movies...
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Look - nine times out of ten even a 'copy' of a movie by the person holding the rights to it - well, sucks.
'Invaders from Mars' - the 80's/90's remake, sucked so bad I think it damaged my TV. There are many, many other examples.
Copyright is meaningless when the content is good, as well as copyright is meaningless when the content is bad.
If some 'rogue' movie company made a copy of Ironman, people would just be like, "What a cheap stunt, I'm not going to see that". If ANYTHING hurts movie sales, it's the attitude of Hollywood, the content of the movies, the political digs they put in the movies.
There's a few movies I have seen and would not, even for one second dream of buying it - because of political digs.
Like that E.T. "remaster" with no guns - come on, give me a break how stupid is that?? I'd much rather buy the original. I didn't see it, I didn't care to - I mean, why? Oh, so we can feel good because federal agents don't have guns? That's realistic.
What about the remake of Planet of the Apes? I mean seriously - that's like night and day between it and the original. The original is STILL better than the remake.
Titanic might be one of the few that did a decent job, but even then it wasn't like the old one. Too much is lost in Hollywood now because they choose to grind their axes in politics and other areas.
When I go see a movie the very, very, very, very last thing I want to think about is any kind of damn politics. I go to a movie to enjoy an 'escape' from reality, not for Hollywood to make it's point about how bad guns and smoking are.
So.... for the most part, I don't go see them :)
I could give a rat's ass about copyright or some cheap attempt at a copy or remake.
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Re:
If you want conservative slanted movies there is always the "Left Behind" series on DVD.
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Bob:If you want conservative slanted movies there is always the "Left Behind" series on DVD.
Uhhhh, Bob. You did actually read the post by Overcast, eh? Esp the part where he says "the very, very, very, very last thing I want to think about is ANY kind of bleep politics" and wants to escape from reality? Your apparent knee-jerk reaction to Overcast's desire to be free from political agendas is really somewhat silly.
Also, in support of his point, consider this fact (are you listening Hollywood?):
The top 25 grossing US films of all time are:
1) a high-seas romance drama,
2) a sci-fi good vs evil space opera
3) a cartoon
4) a sci-fi cute alien movie
5) a sci-fi good vs evil space opera
6) a fantasy based undead pirate movie
7) a comic book movie
8) a sci-fi good vs evil space opera
9) a fantasy movie based on a fantasy novel
10) a comic book movie
11) a movie about Christ
12) a sci-fi movie about dinosaurs
13) a fantasy movie based on a fantasy novel
14) a cartoon
15) a comic book movie
16) a movie about a simple minded hero
17) a cartoon
18) a cartoon
19) a movie based on a cartoon
20) a fantasy movie based on a fantasy novel
21) a fantasy movie based on a fantasy novel
22) a sci-fi good vs evil space opera
23) a fantasy based undead pirate movie
24) a comic book movie
25) a sci-fi good vs evil space opera
... and allll the way down there at number 279:
279) Fahrenheit 9/11 (2004)
Maybe it is just me, but I kind of see a pattern here and it ISN'T agenda-based, heavy-handed, "we're so much smarter than you ignorant peasants" Hollywood muck. Is it any wonder "Lions for Lambs" only grossed $15M in domestic revenue?
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Generalizing a bit, aren't we? http://www.theatheistconservative.com/
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Better form of entertainment...
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Who gets screwed
Remember El Mariachi? (Probably the best movie Robert Rodriguez ever made)
Rodriguez made this movie for about $7000, and planned to sell it to Spanish television. Eventually, a big studio saw the movie and bought it. (A gross oversimplification, granted).
Without copyright, the studio COULD have just taken the movie and distributed it without any compensation to Rodriguez. They may have, they may not have. But not all studios will (a) behave ethically or (b) recognize the talent of a upcoming filmmaker.
It's worse when it comes to writers.
What is your plan for protecting the efforts of people who write spec scripts? Without copyright, a studio finds a good script, well, they can just go make the movie, and to hell with the writer.
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Re: Who gets screwed
Yes, they could have, but even if they did, it would have seriously raised Rodriguez's profile, and made sure that there was a bidding war to get him to make his next movie.
They may have, they may not have. But not all studios will (a) behave ethically or (b) recognize the talent of a upcoming filmmaker.
Indeed, but enough will. For a historical parallel, look at what happened in the US book publishing industry back when the US ignored British copyright. US publishers quite often still paid British authors even though they didn't have to.
What is your plan for protecting the efforts of people who write spec scripts? Without copyright, a studio finds a good script, well, they can just go make the movie, and to hell with the writer.
Pretty much guaranteeing that the writer will never ever work with that studio again in the future. That seems like a pretty big bridge to burn.
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Re: Re: Who gets screwed
"Yes, they could have, but even if they did, it would have seriously raised Rodriguez's profile, and made sure that there was a bidding war to get him to make his next movie."
Maybe, maybe not. And what does Rodriguez do in the meantime?
"Pretty much guaranteeing that the writer will never ever work with that studio again in the future. That seems like a pretty big bridge to burn."
When there are more bridges than you can count, it's not that big a deal to burn a few. And I think you're not understanding the meaning of SPEC.
A SPEC script is a script that you write on speculation - that is, you write it, and hope to sell it to a studio and get it produced. Studios receive a steady stream of spec scripts on a daily basis. A small percentage of them are worth producing. Sometimes, as in the case of "Rocky", a bidding war erupts over said script.
Now, what if, instead of bidding over the script and meeting Stallone's demands (one of which was that he play Rocky), some studio just goes off and makes the movie?
For that matter, what if FOUR studios did the same?
OK - so eventually, people just won't send their scripts to those studios, right?
Or maybe they just won't send their scripts to anyone. Then we continue to get stuck with the same trite crap from the same talentless hacks we already have, and there is less of an incentive for talented writers to bother.
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Re: Re: Re: Who gets screwed
You seem to be claiming that Hollywood studios are and will remain the only way to have movies made, and that if writers can't get there movies made there, they won't get made. Why do you make this claim? It will continue to get cheaper, faster, and easier to make high quality movies anywhere by anybody. Regardless of what happens with copyright, we will see more movies in the future, not fewer.
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Re: Re: Re: Re: Who gets screwed
I can guarantee you that the price of a high quality actor's time will not go down, unless said actor is doing someone a favor.
And more movies does equal better movies.
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Re: Re: Re: Re: Re: Who gets screwed (edit)
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Re: Re: Re: Who gets screwed
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Re: Movies
-- I recently played Mass Effect, and for the first time I was hooked into a video game story line. If video games can figure out how to engage players not only with shooting and challenging puzzles, but with character development and enthralling storylines, they could really expand the market. I know people are going to say RPGs have been around for years, but they have never come close to really good storytelling. If I were a writer, I would seriously consider writing for video games.
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Re: Re: Movies
Yep, your right John. Leaving in droves.
http://www.broadcastingcable.com/article/CA6573733.html
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Re: Re: Movies
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Bob:If you want conservative slanted movies there is always the "Left Behind" series on DVD.
Uhhhh, Bob. You did actually read the post by Overcast, eh? Esp the part where he says "the very, very, very, very last thing I want to think about is ANY kind of bleep politics" and wants to escape from reality? Your apparent knee-jerk reaction to Overcast's desire to be free from political agendas is really somewhat silly.
No - I loved Grindhouse. There weren't a bunch of 'feel good' political BS about how smoking kills you. I KNOW that already, I'm not going to a movie to be 'preached' at - by the left or the right :) - sure there might have been some very subtle political messages there, but I didn't catch them - so much the better.
That's far from 'left behind' - which I've seen too. Look - I may be in the mood for a political movie; like Left Behind, Terrorstorm, Endgame, or whatever - but see that's the *topic* of the movie.
I don't want to go see ET and be 'educated' that guns are horrible devices that can kill, OMG! It's completely off topic, out of context, etc.
I don't need to know that Ron Howard is a wonderful lil' Lefty who's worried about the environment, hates guns, and hates smoking - unless, of course; that's the plot/topic of the movie. I can read about that drivel in People or something. The idea was I was going to see a movie - that's not supposed to really be about or reflect reality.
And for the record - I don't buy into the left or right rhetoric on what's best in life. I think the right wing sucks and I think the left wing sucks - they are both wrong half the time, but refuse to admit it, for fear that it might not make their axe sharp enough :)
Keep politics in the news, on the blogs, and in the trash cans where it belongs - keep entertainment worth the $$$ to see it - that's all I'm saying.
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While movies may not "go away"...
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Change with the times
History has shown that companies change with the times - or die.
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Rambling...
When well established companies get into new areas of business, this should have been telling of things to come. A few examples could include Kodak (whom embraced digital cameras), BestBuy (web-based fufillment) and Hallmark (eCards). Unfortunately, it seems the scorched earth policies appear to have turned a sour note for innovative ideas to come forward. Now, faced with declining revenues, stemming from loss of key demographic segments, some of the associated member companies appear to be feeling the pinch.
One issue is that the current model does not enable consumers to interact with content like other types of content (vis a vis Games, "Teh Facebook", YouTube, and to some extent, iPhone) do. So as long as content is static, it seems everything is okay within the current model. However, this is going to be an increasingly uphill battle to fight as we move forward into the world of interactive environment. Consider (I mean this lovingly) Table Computing with Surface, upcoming DreamWorks 3D, social networking, games that allow users to bring their own content like AudioSurf and just the overall concept of hyperconnectivity.
The writing has been on the wall for sometime. However, new canvasses are being born, and on the horizon for artists to produce their content outside of the current framework.
Its interesting when people would rather forward links to promote shoestring budget content like "Charlie The Unicorn" and "Chocolate Rain", but I think people these days like the humanistic element these types of content bring.
Is it too late to change? Who knows.
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movies
I don't think copyright accounts for as big a chunk of movie cost as you make it out to be.
"The real question is how will movies make money -- and that's easy enough to answer. As plenty of folks have been pointing out for years, the movie business isn't selling movies, but selling seats to an experience."
How will a company "sell seats to an experience" when the movie is 6 months or 1 year old? Surely you realize movies recover their cost and make profits over a period of time (sometimes a decade), through various streams such as television, international rights and DVDs.
Removing copyright will effectively remove legitimate revenue streams because in the absence of copyright, any TV channel or movie theater can screen a film without having to pay back the producer (they may, but then they may not).
There's the issue of international rights that I have raised here earlier. If copyright goes, there's every likelihood producers may not see a dime coming back to them from overseas markets.
"Put on a good moviegoing experience and the money will still come in. Theater owners will have every incentive in the world to make sure good movies get made, otherwise they won't be able to stay in business."
I think you overestimate the willingness of theater owners to start supporting the industry by helping movies get made (I presume you think they will get into the business of movie production; correct me if I am wrong). Moviemaking is risky business; I don't think the theater owners would be willing to stake their money on it.
"If there's really a demand for movies, a business model will be created to finance them and make sure they make money. However, getting rid of copyright may teach us that there are other art forms out there that are even better."
There IS really a demand for movies, and there IS a business model that's helping a lot of companies finance them and make tons of money in the bargain. Getting rid of copyright could jeopardize all of that.
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Re: movies
There IS really a demand for movies, and there IS a business model that's helping a lot of companies finance them and make tons of money in the bargain. Getting rid of copyright could jeopardize all of that.
You missed his point. He's saying, if there's really a demand for movies, a business model will be created regardless of whether copyright exists. Copyright, particularly the absurdly long copyright we have in the US now, artificially enables one particular business model that might not be possible without it. But I've never seen any evidence that our society is better off because of copyright, only that certain people in it are better off.
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the alamo drafthouse model is the future of film
That said and $200mm movies just don't need to be made anymore. What's needed is a more social framework for moviegoing. The Internet can help with this. It'll also take more brave and thoughtful filmmaking which generates real conversations and stirs up the kind of controversy we need in American film.
Moviegoing is about the total experience, not just about what's on the screen. (CF "cinema paradiso" for instance). Look at the party that goes on in India whenever a major film rolls out.
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movies
Thanks for your thoughts.
"You missed his point. He's saying, if there's really a demand for movies, a business model will be created regardless of whether copyright exists."
I get his point alright. What is the need for a business model that is built on the lack of existence of copyright? I'd rather the industry tries to fix the problems in the existing model to improve business. As I have said earlier, I don't see a compelling need to do away with copyright.
One question: You guys kep touting the need to improve the movie going experience. Can't it be done with copyright remaining in place?
"But I've never seen any evidence that our society is better off because of copyright, only that certain people in it are better off."
And these certain people are the ones who make up a lare chunk of our creative industries - authors, singers, filmmakers...surely all these people have made the world a better place to live in.
Maybe you think they would have done so even in the absence of copyright - but we'll never know, will we?
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