Do Celebrities And Startups Mix?
from the where's-william-shatner? dept
Back during the first dot com boom, you may recall that various startups started to suddenly find "celebrity" front men, from Whoopi Goldberg touting "Flooz" to William Shatner pitching Priceline. This time around, it appears that the various Hollywood celebrities are perhaps a bit more involved in various web startups, but does it matter beyond getting an initial burst of press? Liz Gannes, over at GigaOm, has a good look at the rise of "celebrity" startup founders, noting that while there are a bunch of Hollywood folks jumping in and starting web companies, not many of them have done all that well (at best, a few are muddling along). Apparently, unlike Hollywood, having a big name star isn't all that's needed to make something a success. It also needs a plan that works.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: celebrities, founders, silicon valley, startups
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That's just crazy talk.
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Jessica Simpson and beer
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Maybe
Personally, when I see a "celebrity" in one of those ads, I figure it's because the celeb has fallen on hard times, and will do anything for a buck. Gotta pay for that Bentley and the $12 million, 8 bedroom, 14-1/2 bath home.
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Web Savvy Stars Might Work
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Big name backings...?
I think it's a different "big name star" in the world of technology. Think Steve Jobs...what's Apple gonna be like when he retires/or dies given the looks of him lately.
I wouldn't trust Matthew McConaughey to build me a PC or to handle the security in my banking practices.
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haha
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More crazy talk
That's just crazy talk."
I agree. Web sites also need good search engine optimization, they need to get eyeballs and impressions, and they need to make sure their page rank is where it should be.
Web companies with a business plan and which sell actual products? Now that's crazy talk!
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