There They Go Again: Movie Industry Takes Yet Another Shot At DRM
from the wasting-time,-money-and-energy dept
It seems that every few years the entertainment industry thinks that if it can just create a better new form of DRM, all its business model problems will be solved. Usually, it talks about how DRM will somehow enable new business models, when all it really does is remove value from content, shrinking a market, annoying legitimate customers -- all while doing absolutely nothing to slow down unauthorized downloading. It's a huge waste of time, money and energy, but the entertainment industry still doesn't realize it. Because here we go again. The movie industry is working on yet another DRM standard, which it insists will be much better than everything before, because it will be more open and interoperable. But, the problem is that it will never be as open or interoperable as no DRM. Until the industry recognizes that, it will continue to throw away more money and more time when it could actually be focusing on improving its business.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: business models, drm, movie industry, open, standard
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Change with the times for be forgotten forever! The indie studies are already make better movies, if you miss on digital distribution you will certainly lose the war. Holding on to these archaic models from the early 1900's is a sure fire way to die a horrible death as a business.
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Seriously now...
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Re: Seriously now...
Why would they fear loss of control? Essentially they'd actually have to compete and produce a good product to make money (see Dark Knight vs Incredible Hulk). What they haven't realised yet is that they have to do that anyway.
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Re:
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Re: Re: The oil companies are not the only
If the demand for drywall goes up and the supply of drywall remains constant, then drywall prices will go up exponentially like they did in the late 1990s.
The supply for large SUV/Trucks increased in 2001/2002 but the demand remained steady so the cost dropped exponentially, it is happening again today.
Companies are in the business to make money.
Don't fault a company for being successful at business.
There is not such thing as obscene profits (think Google and Microsoft).
And no, Enron, Worldcom were not successful, they were not making money.
Theft, Fraud(Enron) and Irritation(DRM) are not long term business models.
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Re: Re: Re: The oil companies are not the only
Well duh, I never said otherwise.
"Don't fault a company for being successful at business."
I never faulted anyone or anything.
"There is not such thing as obscene profits (think Google and Microsoft)."
I never said anything of the sort. God idiot, learn how to read! Or do you enjoy creating straw horses to knock down?
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Re: Re:
when other costs go up, you can switch to other items - watch an OLDER non-DRM'd movie, TV, etc.
When medical costs jump up, people still HAVE to pay for them. Or risk dying for refusing to pay for surgery.
It's not just about market price, it's about the elasticity of demand. Here, since the relative cost of piracy is low, by increasing DRM, they are actually ensuring more piracy, as it becomes a more attractive and less costly item.
Funny, no?
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Re: market elasticity
Gas prices, though, tend to be mostly one-way elastic. Crude prices jump, pump prices jump, crude prices drop, pump prices don't (much). That's called "ratcheting prices".
Material cost goes up 20%, product price goes up 20%. Material cost drops 20%, product price drops 10%. The oil companies claim this is to buffer against the next material cost increase, but that buffer only helps them, never us. The next time cost rises 20%, you better believe the price will rise that 20% all over again, only now it's a net increase of 30% over the previous time. And so on, and so on.
Couple the ratcheting with speculative investors driving up the real market price well over the price of actually getting the crude out of the ground and to the refineries, and you end up with "obscene profits" (and yes, they are) if you're sitting in the right chair.
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Re: market elasticity
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This will not work
The only way the music industry got around the iTunes juggernaut is by eliminating DRM on music. iPod owners can buy and fully use DRM-free MP3s from Amazon. It's only a matter of time before the movie industry is forced to do the exact same thing. Well, it will if it wants to survive.
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Believing their own stories
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Re: Believing their own stories
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Re: Believing their own stories
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Seriously, people are just stupid these days!
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I think you miss the point . . .
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Re: I think you miss the point . . .
I know it's hard but here we go.
The intent of DRM is to stop people from copying the file. That douse not work at all. Every DRM that has come out has been cracked and the now unprotected file has been copied. How is that working perfectly? Once one copy of a movie/song/program is out on the web without DRM all of a sudden any DRM is completely worthless.
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Re: Re: I think you miss the point . . .
Les than worthless--at that point the DRM becomes detrimental, as the DRM-less product is now superior to the original.
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Re: I think you miss the point . . .
What does that even mean?
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Re: Re: I think you miss the point . . .
What does that even mean?"
A reference to refusal to do even minimal regulation to support consumers, a refusal to stop Enron from defrauding California, a refusal to support (or even honor) whistleblower protections, etc etc etc . . . I think it’s a reference to the overall anti-consumer protection agenda the Bush Administration has been pushing the last 8 years.
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Re: Re: Re: I think you miss the point . . .
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Re: Re: Re: I think you miss the point . . .
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Piracy - a Red Herring
I like this 1994 quote from John Perry Barlow: "The greatest constraint on your future liberties may come not from government but from corporate legal departments laboring to protect by force what can no longer be protected by practical efficiency or general social consent."
The LA Times article also makes statements that fail to disclose the implications of a DRM technology on the user. For example the LA Times wrote: "But the proponents say it's really about giving customers what they want. If the initiative works as intended, it will remove the barriers to customers watching or listening to the content they acquire on any of their devices, wherever they happen to be. No one will notice the locks on a file until they try to IM it to a friend.". Should the DRM technology be implemented, does this mean that we will have to buy all new equipment to use content????
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Re: Piracy - a Red Herring
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Fuck the movie industry
I start pirating today!
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Many businesses that never asked for this will suffer greatly, which will then, if not now already, be fed the line that pirates are to blame. If they turn it around now, it may be enough time to save these industries that kind of pain and possibly give them room to grow. People won't pay more for what they can attain for cheap or free. People will pay for something unique, interesting, and/or rare. Digital content is simply none of the above.
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Hahaha
I should try to sell these guys my perpetual motion machine.
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Media servers
Everyone would be happy. People can still rip their existing DVDs, but if someone didn't have a movie, the easiest way to get it would be by downloading it directly to the server. They should also assist, like iTunes, the ability to save the movie onto a DVD for playing in the car or elsewhere.
I imagine this would turn into a billion dollar industry...
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Rat Tart
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In hardware at that
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Shareholders
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There is one good thing about this
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How Does Macrovision Stay In Business?
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Re: How Does Macrovision Stay In Business?
ExtenZe, Enzyte, LongZ, MaxiRex, VigRX, SizePro, and pretty much every other peeny pill on the market.
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Re: How Does Macrovision Stay In Business?
Hold on, hold on .... "Dick Resizing Medications". Nevermind, I see the connection now.
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Re: How Does Macrovision Stay In Business?
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Improve the movie business?
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Re: Improve the movie business?
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fucking
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