Sucks Sites May Be Legal... But What About Loves Sites?
from the i-loves-a-legal-battle dept
In the past, we've written numerous posts about the saga of so-called "sucks sites," which are websites on domain names that take a well-known brand and append the word "sucks" to the end (or something similarly denigrating) in an act of anger or protest. Many companies have tried to force such sites down using trademark law, but courts have pretty routinely held that sucks sites are perfectly legal.But what about a "loves site"? What if someone loved your brand so much they set up a site with your brand and the word "love" before it? One of our readers alerts us to just such a scenario that happened a few months back, when Jack Daniel's threatened the owner of the website ILoveJackDaniels.com, suggesting that it was a trademark violation. The owner of the site gave in and handed over the domain name, but I wonder if such a claim would have stood up in court. It's difficult to see how the argument would be any different than with the "sucks sites" which are okay.
Perhaps, the only thing is that sucks sites may be protected because no one would confuse a sucks site with the real product site, because the sucks site is obviously trashing the product. With a "loves" site, you could argue that there might be a higher likelihood of confusion. Either way, how long will it be until we also have to explore this issue when it comes to "I-am-ambivalent-to- sites"? Well, okay, that one might not be any time soon.
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Filed Under: loves sites, sucks sites, trademark
Companies: jack daniel's
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idiots
I think a proper whiskey company should get a hold of that guy and offer to be the replacement for his passion.
This is what happens when you put the lawyers in your charge of your company. They do stupid things.
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Borderline craziness.
I even recall there was a politician from New Mexico bearing the name Jack Daniels a few years back.
Geez.
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Re: Borderline craziness.
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Re: Re: Borderline craziness.
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Brand Waterboarding is not torture.
I haven't been to the bar in a while because I've been busy running my Myspace account, watching NBC Thursday Nights, and trying to get people to vote for me at HotOrNot.com (A friend said it's actually run by CBS as a contest to pickup some fresh faces on CSI. And if you don't feel like voting for me, well, fuck you.)
The only mixed drink I've had in weeks is a few Joe Cockers and the only reason I had it was because I had to sit through a less sexy two-hour episode of Sex in the City in the theater is because I had time to kill while my car was getting serviced.
So, like a pokerplayer with one chip who throws it into the pot without even looking at his cards, here's hoping I never have to drink another drop of Jack Daniels again and my car doesn't drive itself off a cliff after getting worked on.
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It's simple, really
I've actually been to the site. It was pretty cool, the guy had a bunch of web authoring reference cards (css, etc) that I printed out and would check out whenever I had a brain fart. I thought is was great free publicity for the Daniels brand. Now, I'll be sure never to touch the stuff. Way to go, lawyers!
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How it goes for
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Is Iusedtolovejackdaniels.com available?
They need to get the site owner to pay them a dollar for a license and give them a big pile of JD Swag if not a marketing contract.
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Now if he was using the site to review or otherwise comment on the product it should be the same as a [?]sucks site. But he wasnt.
It's a little difficult to argue that a web development blog might somehow trick JD drinkers into buying a competing product or otherwise damage the brand.
He may have won the argument to keep the domain but he probably would have had to lose the theme.
Either way, I hope he cashed in.
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Thanks :)
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Re: Thanks :)
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they just wanted the url
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Need Better Lawyers
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Did you know??
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Re: Did you know??
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i'm gonna call a modified rule 35 on this one
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There are other situations..
http://www.dearadobe.com/
http://pleasefixtheiphone.com/
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Just dumb
This is a great way to turn your biggest fan into an enemy, or at least get him to use the competition's product... or create a site about how much he loves the competition.
And, of course, the other issue is the cost of the court case: sure the guy may be within his rights, but how much would it actually cost to go before a judge and argue his point? I think corporate lawyers know how to out-spend the defendant long before anyone even talks to a judge.
How far can these companies go in their effort to "protect their copyright"?
What about idontcareforjackdaniels.com or ikindalikejackdaniels.com or ithinkjackdanielsisokay.com?
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