MySpace And MTV Catch Up To YouTube On Ad Spamming Uploaded Videos

from the this-is-revolutionary? dept

Mon, Nov 3rd 2008 1:32am — Mike Masnick

For quite some time, YouTube has allowed copyright holders to "claim" videos that contain their content. Rather than demanding a takedown, these claims allow Google to place ads on the videos and share some of the revenue with the copyright holder. That seems a lot better than random takedowns, and in fact Google's program has been very successful. So it should come as no surprise that others, including MySpace and MTV are about to offer the same deal. What's unclear, though, is why some are claiming that this is revolutionary. Seeing as YouTube has been doing it for a year, it's difficult to see how there's much to get excited about here.

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Filed Under: ads, copyright, uploads, videos
Companies: mtv, myspace

4 Comments

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SteveD, 3 Nov 2008 @ 2:22am

I'm sure that won't stop the PR departments of MTV and MySpace hyping it like the best thing since the invention of the bread knife.
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Hyrulio, 3 Nov 2008 @ 5:16am

VR vs RL
It happened on the internet first, therefore NO RULES APPLY...

...unless the corporations want them to apply.

There'll be a lot more stories about this to come, people will have problems with the copyright, scores of morons will piss other people off by claiming a rule that doesn't exist, or one that does but in the wrong context, then eventually, someone WILL get sued.

Mark my words.
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Liz Gannes, 3 Nov 2008 @ 8:50am

Auditude index
What's different about Auditude is (they say) they've made an index of the last four years of TV. So unlike with YouTube's Video ID, copyright holders don't have to upload all their content to a site in order for it to police infringing videos. That's a major barrier for copyright holders -- why would they want to hand over their precious content to the site where people are ripping it off?

The system is not that revolutionary, though, unless Auditude can get more content owners and sites to sign on. It would be pretty cool if it worked internet-wide.

More here: http://newteevee.com/2008/11/02/auditude-signs-mtv-myspace-to-monetize-pirated-video/
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- Anonymous Coward, 6 Nov 2008 @ 2:47pm
  
  Re: Auditude index
  What's different about Auditude is (they say) they've made an index of the last four years of TV.
  I really doubt that claim. But if they did, wouldn't the index entries be derivative works of the original programs and therefore infringing on the original copyrights?
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