Coffee Shop Advertising Via Its Free WiFi ID
from the today's-specials... dept
Over the years, we've had plenty of discussions over the pros and cons of free vs. fee-based WiFi in restaurants and coffee shops, and these days, for the most part, we're happy to see that free has won out in most cases. However, that doesn't mean there isn't room to experiment, and reader Jon, alerts us to a story of a cafe in Holland, called CoffeeCompany, who is constantly renaming its WiFi SSID name with gentle reminders to buy something. Among the names being rotated around:OrderAnotherCoffeeAlready, BuyCoffeeForCuteGirlOverThere?, HaveYouTriedCoffeeCake?, BuyAnotherCupYouCheapskate, TodaysSpecialExpresso1.60Euro and BuyaLargeLatterGetBrownieForFreeIt's a cute, and probably somewhat effective way to get the folks hanging out in the coffee shop to feel good about buying something at the shop (though, the cheapskate claim might piss off some).
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: advertising, free wifi
Reader Comments
Subscribe: RSS
View by: Time | Thread
Re: Buy another cup of coffee already
Don't they dispense coffee with an eyedropper in Europe?
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
if i lived anywhere near Holland id check this out myself
[ link to this | view in chronology ]
mmmmmmm
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Coffee Shop
[ link to this | view in chronology ]
Its Holland!
[ link to this | view in chronology ]
[ link to this | view in chronology ]
people don't pay attention to SSID's
[ link to this | view in chronology ]
It works! We got a tons of biz that way. If you think it's "unprofessional", well, if it makes me money... :P
[ link to this | view in chronology ]
Re: people don't pay attention to SSID's
anyway, i named it 'notlinksys' to go with the six, count 'em six of the twelve recently sniffable, APs named 'linksys'. i also name it things like 'notthedroidsyourelookingfor', 'whiteandnerdy', 'obscuregeekreferencehere', 'cleverssid'.
when i put on wep i had names like 'passwordiswarchalk' and 'kismetfindswepkeys'. i was still getting visitors connecting through it.
it's a holiday weekend. i should go warchalk the neighborhood again.
[ link to this | view in chronology ]
very nice
[ link to this | view in chronology ]
free admin shop only
[ link to this | view in chronology ]
Silver Lining ad supported WiFi
[ link to this | view in chronology ]
Kaffe På Nätet
[ link to this | view in chronology ]