NBC Universal Likes To Keep Its Head In The Sand About People Watching TV Online
from the it's-all-a-big-urban-legend dept
While NBC Universal has done a decent job with Hulu, the video streaming site it partially owns, the company still seems to be pretty tone deaf to where the market is heading. Reporter Laura Holson told NBC Universal's president of research, Alan Wurtzel that she had ditched her TV and now watches TV solely via her computer, and his response indicates an unwillingness to believe that such things really happen:"I hear about people like you," he said, a hint of skepticism in his voice. "But the notion that people have forsaken watching cable and network television is an urban myth."Yet, it is happening more and more often as it becomes easier than ever to watch TV online. And, that trend is only going to continue, thanks to new technologies and services such as Boxee.
Then he hissed what sounded vaguely like an insult.
"You probably read."
In the end, this is something of an Innovator's Dilemma issue. Yes, the number of folks watching TV via their computers is still quite small, it's getting easier and easier to do so, and the offerings are getting better and better. At some point, the line of "good enough" is crossed, and people start flooding to that offering, and away from the older, more expensive offering. NBC Universal may be brushing off the early adopters as something to sneer at, but it's making a huge mistake if it thinks such things will remain on the fringe.
![Hide This Hide this](https://ii.techdirt.com/s/t/i/topclose.png)
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: alan wurtzel, innovator's dilemma, internet, tv, video
Companies: nbc universal
Reader Comments
Subscribe: RSS
View by: Time | Thread
hulu
My wife is the same way: When we got into "Always Sunny in Phil," the most perverse show in history not by Robert Smiegel, we wanted the fourth season On Demand, then she went back to the watch the first three on Hulu. Previously, I'd have bought her the DVDs, just like I bought her those for "Arrested Development," which is also on Hulu. Now that "Star Trek: TOS" is streamed on CBS, my DVDs of the first two seasons are pretty obsolete; I'm certainly not getting season three.
[ link to this | view in chronology ]
Re: hulu
Do that many people really pay $30-60 for a season they'll only watch once rather than TiVo/Netflix it? If so, such an extravagant expense will probably be killed by the economic crisis anyway...
[ link to this | view in chronology ]
(no subject)
Apparently, being smart enough to read is now a bad thing.
[ link to this | view in chronology ]
Re: (no subject)
[ link to this | view in chronology ]
Reading is a bad thing for NBC
The bad thing to sneer at, of course, is that the reporter is not spending all the free time partaking in this guy's product.
I will say that some of my free time goes towards reading-- but on the other set of monitors in the house.
But as for taking in moving pictures. I'll agree with the reporter in saying that I'd still take the couch in front of the large screen over the computer chair in front of the small screen. One of my projects is to attach that large screen to an internet-connected computer...
[ link to this | view in chronology ]
No TV here.
I will probably get a TV, but primarily I will watch downloaded programs or DVD/Blu Rays. I will never pay for cable again.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Mom, what's a TV set?
Every time the subject comes up, we agree that the $500 set aside for a brand-new TV set sure sounds like a safety net, especially with one of us out of work. It seems outlandish to blow money on a TV set right now, especially since we're not getting cable TV right away.
[ link to this | view in chronology ]
Re: Mom, what's a TV set?
[ link to this | view in chronology ]
No cable
[ link to this | view in chronology ]
That's Great
[ link to this | view in chronology ]
Re: That's Great
[ link to this | view in chronology ]
Hulu is the future
[ link to this | view in chronology ]
Good Enough
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Complete nonsense
Lets see if we have this right. Our family is to give up our 3 62 inch plasmas , download some crapshit recorded stuff and then all the family gather in the darkly lit basement among our D&D paraphenalia and watch a pissant 15 inch laptop screen.
Now what kind of f**ktard could possible pass that opportunity up.
Keep telling your selves that the rest of society is just waiting to join you......
heh
[ link to this | view in chronology ]
Re: Complete nonsense
[ link to this | view in chronology ]
Re: Complete nonsense
I cancelled satellite about 4 years ago. I actually think it's a good value, but we simply weren't using it enough to justify the expense. Now that there's Netflix and Hulu in addition to the DVDs we buy, I wouldn't bother with satellite or cable even if they cut the price by 75%.
Hooray for the future.
[ link to this | view in chronology ]
Re: Complete nonsense
[ link to this | view in chronology ]
Re: Complete nonsense
and lots of content online is HD already, and more is coming. If we aren't solelt discussing legitimate video services, the only way many folks can get certain HD content today is by torrenting it online now when the HD version of the channel isnt available to them in their area or at a reasonable price when all you want is one show (ie: BSG). When the new episode of LOST in HD on my dvr was "runied" by the weather overlay from my local station due to a storm that had passed long before i actually watched the episode, I was more and more tempted to just pirate it since my "legit" version was downsized and overwritten unacceptably...
[ link to this | view in chronology ]
the NY times made a crucial mistake in this article.
--GJ--
[ link to this | view in chronology ]
Re: the NY times made a crucial mistake in this article.
[ link to this | view in chronology ]
it's not about the tv set.
Hulu and/or Torrents is all about on-demand convenience.
The difference between Hulu and Torrents is that the torrent downloads are not instant and they have a much wider selection. Hulu is legal, has commercials, but they're not such a pain yet, and instant. With limited selection.
We do not have to arrange our schedule around the broadcast schedule. We do not have to sort through a physical library of deteriorating DVD's.
And we don't use a 15" screen. We've got a 24" screen for $350 and it's plenty good. If you (bill) believe you need a 62" screen, you're just compensating. You need glasses or natural male enhancment.
[ link to this | view in chronology ]
Re: it's not about the tv set.
[ link to this | view in chronology ]
Hulu
Who cares about screen size ? try bringing the 62" into bed to watch the IT crowd with your lady... :-)
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Mr. Alan Wurtzel would know how common this is becoming if he'd checked the internet. But apparently he can't read, so I suppose his ignorance makes sense. ;)
[ link to this | view in chronology ]
Executive = Idiot
Personally, I haven't had cable or satellite TV in over three years. I've been getting all my TV online for that time, and it's been the best thing I've done. I never miss a show I want to see and if a show gets a good word of mouth going, I can go back and get the show from the start and watch it, while avoiding shows that are good but get canceled (looking at you FOX).
[ link to this | view in chronology ]
Re: Executive = Idiot
while I do agree with you that we are heading in a direction of computers over TV and many don't seem to see that, I still believe it is safe to say that 95% of the general populace does not know of the possibilities, or even if they did, do not know how to set it up or believe that it is worth the time/effort (especially with how much tv the average person still watches, in america at least).
so really, they should be doing some investment on the online broadcasting side, but I don't think its made a dent yet to where most executives would care.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Yay for torrents and books
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Cable
[ link to this | view in chronology ]
an urban myth that will sink the networks
Even my wife, the hopeless tv addict, has given up watching many of her favorite shows in network-defined time. She watches "The Office" online, and other shows like "Dexter" or "Mad Men" she watches through our cable company's "on demand" service, which shows them to her whenever she wants.
We want the video we want when we want it, not when we're told we can have it. And what's wrong with that?
[ link to this | view in chronology ]
Ditching cable
Basic: $10 or so
Next level Cable: $50 or so
Don't even want to think about the next level of cable. Too much when almost all of the content is legally online.
[ link to this | view in chronology ]
nbc
[ link to this | view in chronology ]
[ link to this | view in chronology ]