The End of Studio Recordings?
from the probably-not dept
Tyler Cowen points us to an interesting post on the future of the classical music market. Bill Stensrud predicts that the major record labels will soon exit the classical music business, leaving behind Naxos, a label that saves money by paying musicians very little. Stensrud urges classical musicians to give up on the idea of making money by selling recorded music, and instead think of recorded music as a promotional tool. He paints a pretty stark picture of the future of the music business, predicting that "live recordings will completely replace studio recordings."It certainly seems like a reasonable prediction that we'll see growth in live performance relative to studio performance. But Stensrud's overall prediction seems unduly grim. There's plenty of evidence that the Internet has benefitted classical music by introducing more people to the genre. And it seems pretty implausible that studio performances will disappear completely. If there's a demand for studio recordings, someone is going to figure out how to meet that demand profitably, whether that's through an ad-supported streaming service or as a way to promote the sale of products like musical instruments. Also, we should remember that most major orchestras depend on charitable contributions, so if it's really the case that it will be impossible to make studio recordings profitably (which seems unlikely) the same wealthy patrons who subsidize orchestras now are likely to step up to help pay for the costs of some studio recordings. Perhaps we'll see fewer studio recordings than we did in the 20th century, but studio recordings aren't going to disappear.
Still, Stensrud's fundamental point seems sound: in the 20th century, many classical musicians supported themselves by selling copies of recorded music. In the future, that's probably the wrong approach. Instead, musicians should free their music in order to increase sales of other products and services, such as music lessons, live performances, and (for the most successful) product endorsements.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: classical music, recordings
Companies: naxos
Reader Comments
Subscribe: RSS
View by: Time | Thread
But this would never work for Pop artists. How could the average no-talent Pop artist perform live if he or she had no studio recordings to lip-synch to?
[ link to this | view in chronology ]
True, True
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Recordings
Studio recording will survive in all genres of music, just without the studio.
[ link to this | view in chronology ]
Re: Recordings
DUH!
[ link to this | view in chronology ]
Re: Re: Recordings
specially with live recording when you easily might use ca 32 tracks just to get the band miked. and then you are going to mic the audience too.
and mixing with a computer mouse is a pain if you have more than 4-5 tracks. / channels.
and even if you don't have a live room you kinda need a edit suite that a regular studio control room is.
good speakers and well built room with acoustics you can use.
check out roseland studios NYC. where portishead did her PNYC.
[ link to this | view in chronology ]
Re: Recordings
and i would like you to walk into a studio with a bunch of classical musicians with your mbp w/ logic. besides many in the industry using ProTools so much that it has become the standard, the hardware isn't up to that level yet. you still need dedicated A/D/A converters, plus all the extra hardware of getting the mics hooked up, headphones on everyone, summing mixers and busses, etc.
the studio will continue to live not just because of the equipment in it, but the people that work there. they have the expertise, not just to record, but to also do maintenance, wiring, client services, management. the big 4 labels will continue to book time because that's what they have allotted in the budget. if a studio is too cheap, then it is seen as inferior. same as a musician, or producer, or engineer.
[ link to this | view in chronology ]
alternatives
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Recorded
[ link to this | view in chronology ]