ISPs: It Was All NebuAd's Fault!
from the not-us!-not-us! dept
With Congress clearly indicating that it believed NebuAd's clickstream tracking behavioral advertising was illegal, there have been efforts underway to file class action lawsuits against the various ISPs who tested the service. It appears those ISPs have an interesting defense they're trying: it wasn't us! Specifically, they're claiming since all of the customer clickstream data resided on NebuAd servers, none of the blame can be put on the ISPs. That seems unlikely to fly in court, however, considering that the ISPs teamed up with NebuAd specifically for the purpose of tracking that data.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: clickstream tracking, isps
Companies: nebuad
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