MPAA Cheers On Totally Useless Piracy Crackdown
from the pat-yourself-on-the-backs-now dept
The MPAA (or, rather, its international arm, the MPA) is proudly cheering on the "success" of "Operation ZoomOut," a 10-week crackdown of movie piracy in Asia. The group talks about how various retail outlets were shut down, raids on counterfeiting shops seized a bunch of DVD-burners and counterfeit movies -- and that the overall number of counterfeit DVDs coming out of Asia declined. That's great. Except for a few small facts. You can bet that if the demand is out there, plenty of others will jump in and fill the gaps pretty damn quickly and (more importantly) none of this stopped the same movies from being available to download online.And that, of course, is the number one problem with ridiculous and costly publicity stunts by groups like the MPA. They're useless and have no actual impact on the problem. They're trying to deal with a digital issue by using an analog solution. Once a single digital copy gets online, it really doesn't matter how many DVD-burners you seize. The movie's out there, and copies are being made at an unstoppable rate. These types of raids may make for fun headlines and gives the MPA a chance to go back to the movie studios, show them they're "doing something" and ask for more money. But it hardly does anything to deal with the new digital reality. That would require actually understanding both technology and business models -- both of which seem to be well beyond the MPA (and the MPAA's) skillset.
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Filed Under: counterfeiting, crackdown, piracy
Companies: mpa, mpaa
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Sounds Familiar
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Or they can choose to adapt. As we've talked about before, Monty Python chose to adapt. Instead of fighting their fans who upload Monty Python's content onto youtube, the group placed it there themselves and are making much more money in the process.
Of course, someone without any sense of vision and common sense will exclaim that the MPAA has every right to protect the rights of its members. And that idiot would be correct, but completely wrong.
I have the right to take a hammer and pound my toes to a pulp. However, merely because I have that right does not mean I should act upon that right.
We have any number of rights we do not act upon because it makes no financial or moral sense to do so. Every day we choose not to act upon our rights to make our lives better and more enjoyable.
The copyright industries have lost sight of the choices they are offered and are more concerned with protecting their rights than making money.
Eventually they'll adapt or will die. It's only a matter of time.
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So the studios can profit, from those piracy marketed sales.
Forgery on the other hand does cut into sales and has very little marketing effect on legitimate sales.
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Case in point, the most pirated movie last year was the Dark Knight. The most successful movie of last year was... the Dark Knight.
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Um...
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Is this site getting derailed or am I getting saturated by the endless propaganda from here?
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isn't this what they are supposed to be doing?
bootleg disks sold on the street, or in a retail outlet, is real infringement for profit, isn't what what the *IAA's of the world are supposed to be cracking down on?
while the counterfeiters may get their copies from P2P services, i think the real crime here is in the sale of the disks for profit rather than the availability of the digital copies.
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Re: isn't this what they are supposed to be doing?
This isn't infinite-good / wouldn't have bought it anyway / try before you buy piracy. This is people actually spending *money* to buy entertainment on plastic discs. That is actual money being diverted from movie studios and entertainment conglomerates, not hypothetical sales lost to downloads.
This is where enforcement should focus, not on downloads.
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Re: Re: isn't this what they are supposed to be doing?
Sorry, that's just not true. Just because someone in China is willing to spend £0.10 on a counterfeit DVD it does not equate to them willing to spend £10 on a legitimate DVD if the counterfeit were not available. The chances are if the counterfeit copy were unavailable they would simply do without.
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Re: Re: Re: isn't this what they are supposed to be doing?
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RIAA & iTunes
The RIAA worked tirelessly to sue 14 year old kids who traded MP3s on P2P networks, and people just worked harder to find ways to get their music for free.
Then online music stores like iTunes come along and provide a legal profitable alternative and the problem gets fixed.
The MPAA needs to learn that lesson, but sadly they'll probably go the same route until some third party solution really catches on.
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Not 1 cent to them or anyone whom supports them.
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Isn't there other things going on in the world?
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