SF Pizzeria Puts 1-Star Yelp Reviews On Its T-Shirts
from the never-met-a-pizza-i-didn't-love dept
With all of the recent news about merchants up in arms over negative online reviews, a San Francisco pizzeria has decided to take a brilliant approach to the (albeit few) negative Yelp reviews about their restaurant. In a sort of "take back the night" approach, Delfina Pizza has adorned its staff with t-shirts that bear the text of their 1-star reviews. With sayings like "The pizza was soooo greasy. I am assuming this was in part due to the pig fat," Delfina boldly acknowledges that it understands everyone is a critic, and that it is not afraid of a bad review or two. Gone are the Ratatouille days where restaurants live or die by one star of some food critic's review; instead, perhaps restaurateurs will learn that reviews are a starting point for holding meaningful conversations with their customers. Of course, in this particular case, the strategy may backfire -- already one Yelp reviewer has submitted a 1-star review asking "am i good enough for a t-shirt now?"Filed Under: embracing, reviews
Companies: delfina pizza, yelp
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Backfire Schmackfire
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Impressive...
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It's not the reviews that are the problem
My problem is the the fact that within a week of my turning down their offer of "allowing" me to advertise on their site that four new negative "reviews" just appeared, two (very old) legit negative reviews (that I had dealt with the customers to correct the problems and thought the customers had pulled them) appeared at the top of the list and 4 excellent recent reviews just disappeared entirely.
And it's just not me, see
http://www.eastbayexpress.com/gyrobase/yelp_and_the_business_of_extortion_2_0/Content?oid=927491&a mp;page=1
As far as I am concerned yelp has jumped the shark. I'll never trust them for anything ever again.
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Lost Job
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1 star reviews
Some time ago, some friends panned a local restaurant. The way they saw it, that restaurant had no redeeming features at all.
We had never thought of trying it, but we then made a small purchase (to see what they were talking about for ourselves), then a larger purchase - and until we moved, that was our favorite restaurant.
Had we not heard "how bad" it was, I doubt we would ever have tried it.
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Ranking reduction after declining sales pitch
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