SF Pizzeria Puts 1-Star Yelp Reviews On Its T-Shirts
from the never-met-a-pizza-i-didn't-love dept
With all of the recent news about merchants up in arms over negative online reviews, a San Francisco pizzeria has decided to take a brilliant approach to the (albeit few) negative Yelp reviews about their restaurant. In a sort of "take back the night" approach, Delfina Pizza has adorned its staff with t-shirts that bear the text of their 1-star reviews. With sayings like "The pizza was soooo greasy. I am assuming this was in part due to the pig fat," Delfina boldly acknowledges that it understands everyone is a critic, and that it is not afraid of a bad review or two. Gone are the Ratatouille days where restaurants live or die by one star of some food critic's review; instead, perhaps restaurateurs will learn that reviews are a starting point for holding meaningful conversations with their customers. Of course, in this particular case, the strategy may backfire -- already one Yelp reviewer has submitted a 1-star review asking "am i good enough for a t-shirt now?"Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: embracing, reviews
Companies: delfina pizza, yelp
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Backfire Schmackfire
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Impressive...
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It's not the reviews that are the problem
My problem is the the fact that within a week of my turning down their offer of "allowing" me to advertise on their site that four new negative "reviews" just appeared, two (very old) legit negative reviews (that I had dealt with the customers to correct the problems and thought the customers had pulled them) appeared at the top of the list and 4 excellent recent reviews just disappeared entirely.
And it's just not me, see
http://www.eastbayexpress.com/gyrobase/yelp_and_the_business_of_extortion_2_0/Content?oid=927491&a mp;page=1
As far as I am concerned yelp has jumped the shark. I'll never trust them for anything ever again.
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Lost Job
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1 star reviews
Some time ago, some friends panned a local restaurant. The way they saw it, that restaurant had no redeeming features at all.
We had never thought of trying it, but we then made a small purchase (to see what they were talking about for ourselves), then a larger purchase - and until we moved, that was our favorite restaurant.
Had we not heard "how bad" it was, I doubt we would ever have tried it.
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Ranking reduction after declining sales pitch
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