Mobile TV Backers Figuring Out That People Don't Want To Pay For It
from the maybe-next-year dept
For several years, companies pushing mobile TV services have been saying an explosion in their popularity is just around the corner. But consumer uptake has been tepid, as their business model of charging a monthly fee for linear broadcast video that can't be time-shifted or recorded -- you know, the same kind of TV people are shifting away from in their living rooms -- hasn't struck a chord. Even in markets like Korea and Japan, often talked about as some of the most advanced mobile markets in the world, people have shied away from paid mobile TV services. So after a few years of not really going anywhere, mobile TV companies are starting to think that maybe they should start thinking about changing their business model (via Engadget) from a subscription-based service to an ad-supported one. Perhaps that's a start, but just as important as the charge to end users is the service offering: trying to force users back to a schedule-based broadcast system is always going to be an uphill battle in an on-demand world.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: business models, mobile tv
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Broadcasting is much cheaper. A single channel of data that is seen by all is way less cost intensive than maintaining seperate and individual data channels for each end user. There is no cost involved in scaling with broadcast, once you cover your area with the broadcast, your costs are fixed.
I think they will likely end up with the model that cable and sat companies have landed on: OTA tv is free, get it if you like. Their serives costs $x per month. PPV movies are $X more per movie. Users class themselves according to their ability or desire to pay.
One size fits all isn't the solution, but neither is cowing in to end users demands for everything for nothing.
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Re:
And who's fault is that really? The industry has conditioned us all to thinking that TV is something that is "free" that can just be grabbed out of the either with nothing more than a coat hanger.
"TV for free" is nothing more than the status quo.
I am listening to Pandora right now. Except for the lack of commercials and vastly superior playlist, it's an experience nearly indistinguishable from FM radio.
You know radio: "Where you get music for free."
You really do reap what you sow.
If I want to pay for content then I can BUY IT, OWN IT and then shove it in any medium I want (including mobile).
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That reminds me of economics 101 price vs. value. If users want something they will pay for it if price
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Mobile TV
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If I don't like it I am free to not purchase it and (as I do now) watch video I have selected and uploaded into my phone, on my schedule and pausing when I wish.
If you actually want my money you are going to have to make something BETTER than what I have now.
Better has many forms but (at least for me) none of those are it.
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Oh, so wrong...
No, this is an example of the content creators being too rigid in their selling practices.
Sell me a TV episode, online, DRM-Free, for a reasonable fee. I say $1.50, because that is what their shows average out on DVD, (some more, some less,) and I will buy it.
If I have the freedom to watch, convert, and transfer to the device of MY CHOICE... I will buy it. Everything else is not worth my time.
The Music Industry found this out, it will just take a little longer for the Motion Picture Industry to do the same.
If there are any industry shills watching this board, report this back to your masters: Your free digital copy is a joke.
Everybody knows that those 'free digital copies' aren't going to be 'free' forever and that you are just trying to take away our rights and sell them back to us piecemeal.
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Here is my take
Watching TV on a cell phone has almost no purpose. The video looks like 1995 web video, and to be honest after the initial novelty of it wears off, you forget you have it until you get the bill.
When was the last time you saw someone eating their lunch staring at a 2 inch screen and actually enjoy it. It might work better if they had on demand programming that you could playback whenever (The Hulu model) but "linear" TV on a cell phone is dead on arrival in my opinion. If someone wants to watch TV, they will go home to their HD set-up and sit on the couch with the TV service they already have and pay for.
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Central DVR
Of course, we all know what happened to Comcast when they tried that, so maybe that won't happen.
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Grass Roots
How to make a service people want:
1. Make something YOU want. Be sure to make it scalable, just in case.
2. Let some friends know, maybe throw together a little website or whatever.
3. If people want what you've put up, it'll expand.
4. Sell now booming service to sucker investors so they can ruin/monetize it.
5. Go to step 1.
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podcatcher for TV
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Go from Free to Pay
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