Selling A Different Kind Of Plastic Disc Will Save The Video Industry?
from the missing-the-point dept
An industry analyst says that Blu-ray disc sales could help save the home-video business, which is hurting as sales of traditional DVDs drop off. This seems to be at odds with earlier stories, which said that Blu-ray sales were particularly bleak, and weren't prompting consumers to upgrade their libraries of standard DVDs. Blu-ray continually gets portrayed as some sort of quantum leap in DVD technology, but in reality, it doesn't look like it offers enough advantages over standard DVDs to tempt large numbers of consumers to buy in at its higher price. Innovative online services -- if the movie studios will allow them to emerge -- would seem to offer the industry a better chance at salvation, rather than yet another form of locked-down plastic disc at a higher price.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Not Sold Yet
There are very few videos I would be willing to pay for to replace with the higher definition format. I like the look of all the HD stuff, but the gain in resolution is marginal, at best. Certainly not enough of a difference to spend a vast amount of money replacing all the old format versions.
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upgrades that make since
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I thought it was supposed to be noticeably better?
I'd buy one, but until they are cheaper than hard disks there's no point, because my only use for one is as a data backup system.
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Re: I thought it was supposed to be noticeably better?
That is to say, a quantum leap is a Big Deal, not an insignificant change, as your use seems to imply. Also, if it's video quality that's the point, using Bluray for backups is kind of backwards. Yeah, they can store more information than other plastic discs, but what's the point when you can just buy a terabyte hard-drive?
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Not worth it yet...
Maybe one day I'll buy a BD player. If I do it will be because it not only does BD movies, but also includes the NetFlix streaming capability. And I have no interest in paying more than $150 for it. So we've got quite a way to go before we're there.
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The ISP's are helping them...
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Too little. Too late.
Replace my collection? Let's see, at $25 per Blu-ray movie * 60 titles = $1500.
Thanks, but I'll pass.
It seems the only "benefit" Blu-ray has is the extras loaded on the disks. While this may be nice for some, it's worthless to me.
Resolution? My television takes care of this for me. Watching Serenity (standard DVD) on my television never looked so damn good.
I seriously doubt Blu-ray will make the resolution better.
It's incredible how some of these televisions upscale.
You can say these televisions are taking away the primary reason (better definition) for Blu-ray.
Now, if Blu-ray DVDs were $5 and the players were $50....
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I have bought just 1 DVD in the last 4 years.
Side note I will say that Disney is doing something interesting with their combo movie packs which have Blu-Ray, DVD, and a disk you can play on a computer. Since any one that has kids would buy these this gives them a nice options.
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Re: I have bought just 1 DVD in the last 4 years.
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Of course it will work
As we can now see, our new President is fully backing the RIAA/MPAA in their anti-piracy efforts.
Therefore, together with stronger anti-piracy laws, 3 strikes, throwing people into jail, international ACTA treaty etc etc, eventually, the only option for the great unwashed to get content will be to buy it in whatever format and price the movie industry wants.
Problem solved at last.
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Blueray for streaming
In other words, as others have said: I'll pass on the discs.
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Anything SONY is DEAD to ME! Forever & Ever!!
On topic, Nope, BlueRay holds nothing for me even if I didn't HATE SONY, Why on EARTH would I pay hundreds of dollars to upgrade to something that just looks abit better than my DVD 1080p upconverter player?
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People choose convenience, not quality
The media industry didn't see this, because the last two transitions offered both quality and convenience. CDs - with random access and no tangling - are more convenient than cassettes. DVDs beat video tapes because they lasted longer, didn't need to be rewound, and offered random access.
Now, however, quality and convenience are diverging. Blu-Ray offers absolutely no convenience advantage vs DVD. People would rather watch DVD or sub-DVD quality streaming whenever they want or on their iPods rather than go to a store and spend lots of money on a Blu-Ray disc.
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Re: People choose convenience, not quality
the future of film, music, and television is convenience. instead of investing in new formats, why not invest in amazon/netflix/pandora style search and recommendation? get people to pay you to find stuff for them and give it to them in the format they want?
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Seems to me that some people don't quite get it
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Re: Seems to me that some people don't quite get it
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Re: Re: Seems to me that some people don't quite get it
But, I have no interest in buying Blu-Ray. To buy a Blu-Ray player and get the benefit out of it, I have to buy a dedicated player and upgrade both my TV and sound system. That's a couple of thousand bucks for an incremental change in sound & video quality? No thanks, I'll stick with the DVDs I can not only play on my existing TV but also play in my laptop (just as easily in Linux as Windows), my 360 (I have no interest in a PS3 unless I can pick up a cheap deal when God Of War 3 is out), easily rip to my iPod, etc.
Maybe I'll think differently when it's time to upgrade my TV, but IMHO the benefit just isn't there compared to VHS vs DVD and in now way justifies that kind of cost to me. I'd guess a lot of people are thinking the same, especially in this economy.
Also, it's worth pointing out that much of the inertia behind DVD sales over the last decade has been back catalogue titles and people replacing their VHS collections. Few want to upgrade their collection yet again, while most popular back catalogue titles have been re-released on DVD at least once, often 2 or 3 times. There's a limit to how many times people will buy the same movies...
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Re: Seems to me that some people don't quite get it
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I think of Blu-Ray as I think of DVD-Audio, or SACDs. Neither has replaced CDs as the plastic disc of choice, despite the fact they offer "better" audio quality. Blu-Ray is just an interesting diversion, but I don't see it taking serious hold of the industry any time soon.
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To me watching a DVD when you could be watching a Blu-ray is a complete waste of time... however...
With a few exceptions, I'd probably never buy a Blu-ray disc. Even if they sold for only $10, which will never happen, it would be cheaper to rent that same Blu-ray from Netflx about 6 times. Seriously, how many movies do you watch more than 6 times?
And I'll completely admit that you're right, the vast majority of people do not really care about the difference. And considering the price of the players and the movies, I can understand that. If Netflix didn't rent then, I wouldn't watch 'em.
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If they think that Blu-Ray is going to save the industry in a bad economy they've been sniffing paint thinner. I replaced MOST of my cassette tapes with CDs because tape degrades over time. But even if the economy was booming and I had disposable income out the wazoo I'm not going to replace perfectly serviceable DVDs with Blu-Ray just because the quality is somewhat better.
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Re:
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it *is* a quantum leap
-sc
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Re: it *is* a quantum leap
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Alternatives
The problem is that there ARE alternatives if you don't like what the industry is selling. 1) Don't buy/rent/download movies. A lot of people are taking this alternative. More people are taking this alternative. 2) Stay with what you have. Again, lots of people are taking this approach. 3) Find a way around ATAC/DRM/whatever they come up with. A modest number of people do this, but frankly it isn't worth the trouble. In most modern countries the government does not enforce the laws; people enforce the laws. From prohibition to the 55 mph speed limit, people will not follow laws unless they agree with them.
Basically, the recording industries are in trouble because they do not want to provide the products that consumers want.
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BR is crap
I'll happily get my 1080p from piratebay.
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I actually LOVE Blu-Ray
People, shouldn't you at least experience something before you start blasting it to hell???
Upscaled DVDs look nice, but Blu-Ray just looks amazing especially on a 50" + screen!
If you are watching it on a 40" screen from the couch - unless you are right up against it - you will miss all the details, so you might as well just watch DVD!
Blu-Ray was made to look good on HUGE screens. That was the whole point!
And another reason I love Blu-Ray (and this to me was enough of a selling point to BUY) .. its anti-scratch!!
FINALLY! After years of losing CDs and DVDs to scratches and scrapes and DUST(for god's sake even DUST stuck to them and attempting to remove the dust scratches the disks), they finally came out with anti-scratch surfaces, so you only have to buy something ONCE in a lifetime!
I have 2 year old Blu-Ray disks that I literally throw on top of the counter whenever I'm done watching them without a case or cover of any kind, and I can't see a single scratch on it, works everytime!
So yes, its a HUGE improvement, and a great selling point!
That being said, I agree that online/streaming will be the wave of the future, but we are not there yet, at least not for HD streaming, maybe in a couple of years or when every home has a default minimum download speed of 3MBytes/sec for the cheapest connection package.
Besides, I like owning the BBC Planet Earth blu-Ray Collection in stunning 1080p, I watch it almost on a weekly basis! So its worth it for me to own it!
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Re: I actually (don't) LOVE Blu-Ray
I know these problems are not my TV because Serenity and King Kong on HDDVD are eye popping amazing. It just seems that Blu-Ray can't stand up to its own hype (and the consumer got screwed on more than the picture when HDDVD lost).
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Re: Re: I actually (don't) LOVE Blu-Ray
The consumer did get screwed, though, out of affordable players, title selection (HDDVDs were cheaper to produce, thus more likely to see indie releases and re-releases of older titles), and a player where all features worked, out of the box, in the FIRST generation (for less money).
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Re: I actually LOVE Blu-Ray
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End of discussion!
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Is this enough to turn me away from Blu-Ray, no. Do I hate seeing bloatware attacking my home video collection, yes.
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HELL NO!
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Ok...
Most people don't have near the bandwidth to stream HD movies, so selling/renting plastic discs with HD content on them is still a necessary business. It's going to be a while before online services alone will be enough.
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Blu-Ray vs Downloads?
I suppose I could download Blu-Ray rips via BitTorrent. Let's see, 50 gigabytes at 8 megabits/second.... 17 hours of downloading time for one movie (if I use the full pipe the whole time). Yeah, that makes a lot of sense.
As far as upconversion of standard DVDs go, the player is just inserting pixels between existing pixels and guessing where they go. The upconversion can't create more detail, only smear together the existing pixels. You might think upconverted DVD video looks great - until you look at it side-by-side with Blu-Ray.
Then there's uncompressed audio... DVD? Nope, can't do it. Not even for standard 5.1 audio, much less 7.1 like Blu-Ray supports.
If you are just watching on a small TV in your living room with no surround sound, regular DVD is probably totally fine. If you want to watch in more of a dedicated home theater environment with a large screen and full surround sound, Blu-Ray is going to blow DVD into the weeds.
DVD is good, but technology moves forward.
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Re: Blu-Ray vs Downloads?
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Re: Re: Blu-Ray vs Downloads?
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Sorry to repeat it, but it some people just don't seem to get it.
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Re:
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Blu Ray
Blu Ray is a noticeable improvement over standard DVD, even when upscaled a DVD will look soft & jave some level of pixalation compared to a quality Blu Ray transfer. Just as up rezing & printing a 72 dpi jpg from the internet is not the same a 350 dpi photo.
Even a 1080 download is going to be heavily compressed to get the file size to a reasonable download size so the same resolution is not always the same quality.
DVD will never support the lossless audio that Blu Ray & any future phisical media can.
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I gotcher upgrade right here!
Big screen?? I sit closer to the TV. Picture quality? I avoid watching things where clear view of actor's pores is necessary to understand what's going on.
Seriously, I can reccomend an even better "upgrade" than blu-ray. I call it "RL-ND", or "Real Life-No Disc". It has infinity colors, and infinity pixels and even better...it's 3-D!!!
The storylines are complex and the acting realistic. For those who complain there's not enough shit blowing up and not enough great boobs in "RL-ND", I have to say a) thank God! and b) yeah, but when you DO get 'em, it's real nice.
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Re: I gotcher upgrade right here!
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You don't know the movie industry very well, do you?
HAHAHAHAHAHAHAHAHAHAHAHAHA..... That was a good one. Expecting to be able to buy a movie ONCE and being able to view it for your lifetime..... The industry middlemen don't make enough money if people only buy movies once, they expect everyone to buy the same movies at least 3-4 times over their lifetime, and you can bet they will do their best to continue this practice in the future. Don't be surprised when Blu-Ray is replaced by Red-Ray or Orange-Ray disks and all Blu-Ray players are made obsolete due to instabilities introduced into the firmware (via auto updated that have to be applied - once it's done they will claim it's a virus and they can't fix it without disabling all players).
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Re: You don't know the movie industry very well, do you?
And even though one doesn't have to correctly predict the future to correctly dismiss any single projected future, I'd expect that blu-ray discs will more likely be obsoleted by the complete removal of "physical media playback" mechanisms...it will all be via stream so you will not longer get to "own" any content, just (temporary) permissions to access it.
I'll probably resist, as my history w/ physical media goes back to vinyl, but as with my preference for command line interfaces for computers, this will probably be futile.
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It'll only save them if people buy them...
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