Is Casio Aiming For The Sexter Market With Its Latest Phone?
from the serious-questions dept
"Sexting," or kids taking nude or provocative photos of themselves and sending them around, is one of the moral panics du jour. While some people are working themselves into a lather over it, one can't help but wonder if Casio is trying to pitch its latest mobile handset to the teen sexter market with a couple of YouTube videos called "Sexy girl in the shower" and "Money shot." The videos have since been yanked, but the former touted the handset's waterproofing and 5-megapixel camera by showing -- no prizes for guessing -- a girl using it in the shower to talk and take a photo of herself. We won't get in to the content of the second ad, but suffice to say it's not something very many companies would be too comfortable with. Sure, showing somebody using a phone in the shower sounds like a great way to promote a waterproof handset, but given the sexting uproar, perhaps Casio's timing (and/or judgment) was a little off.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: advertising, mistargeted, sexting
Reader Comments
Subscribe: RSS
View by: Time | Thread
Oh, these crazy Japanese
[ link to this | view in chronology ]
[ link to this | view in chronology ]
videos
Couldn't find the money shot one.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
viral advertising
"pulled" commercials are incredibly popular amongst those that have surplus of expendable cash.
This was genius marketing.
[ link to this | view in chronology ]
Re: viral advertising
[ link to this | view in chronology ]
or
Nah, that won't ever happen. Ban cell phones for anyone under 18. Quick congress, get on it.
[ link to this | view in chronology ]
Re: or
Quick dissemble all motor cars teens cold have sex in them
[ link to this | view in chronology ]
Damn you all to HELL!!!
[ link to this | view in chronology ]
you write this article
[ link to this | view in chronology ]
Not Just Kids
[ link to this | view in chronology ]
Re: Not Just Kids
[ link to this | view in chronology ]
Why were they pulled?
This seems like standard advertising, like a shampoo commercial where the users seem to get off on it. Sex sells.
And that linked to article, the informationweek one, says this post has been removed.
[ link to this | view in chronology ]
Jesus also receives these text messages
[ link to this | view in chronology ]
Re: Jesus also receives these text messages
[ link to this | view in chronology ]
Re: Jesus also receives these text messages
[ link to this | view in chronology ]
Re: Re: Jesus also receives these text messages
[ link to this | view in chronology ]
I don't think jesus really cares ...
Does that make God a pedophile??
[ link to this | view in chronology ]
Re: I don't think jesus really cares ...
[ link to this | view in chronology ]
Isnt this good?
[ link to this | view in chronology ]
So God knew someday there would be sexting. He took the time to write some rules down.....None of them say anything about sex or sexting! Hmmmmmmmmmmm............
[ link to this | view in chronology ]
Timing off?
[ link to this | view in chronology ]
Silly Americans is more like it
[ link to this | view in chronology ]
Only teens?
[ link to this | view in chronology ]
Bosna Hersek Havayollari
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re: Re:
[ link to this | view in chronology ]
My Vooluntoor
But if you are still unsure of the Oven Fresh Bites Baked Avian Diet -Medium Parrot – 15 lb. Bulk Box, you should really need to read Oven Fresh Bites Baked Avian Diet -Medium Parrot – 15 lb. Bulk Box reviews for the most popular reviews on the benefits and advantages of these products are so very many people the U.S. who have decided to buy Oven Fresh Bites Baked Avian Diet -Medium Parrot – 15 lb. Bulk Box and also you can get any satisfaction with this product if you buy it!
[ link to this | view in chronology ]