Goldman Sachs Doesn't Pay Attention: Threatens Gripe Site
from the this-will-end-badly dept
Just as we saw some corporate lawyers (finally!) advising clients not to freak out and go legal when they saw a "gripes site" show up, it appears that Goldman Sachs has done exactly that. The company and its lawyers have apparently been threatening the site GoldmanSachs666.com. The company is pulling out the oldest trick in the book, claiming that Goldman Sachs customers are "confused" by the site:"Your use of the mark Goldman Sachs violates several of Goldman Sachs' intellectual property rights, constitutes an act of trademark infringement, unfair competition and implies a relationship and misrepresents commercial activity and/or an affiliation between you and Goldman Sachs which does not exist and additionally creates confusion in the marketplace,"This is a stretch. Many, many courts have found that such sites are perfectly legitimate, because no one would confuse a site complaining about a company for the company itself. It's likely that Goldman Sachs felt that sending the cease-and-desist would scare the blogger into shutting up. But... as with so many of these things, all it's actually done is draw a hell of a lot more attention to the site. You would think that the bank would have a few more important things to be focused on than some ranting blogger. Indeed, the fact that they seem to want him to shut up, gives him a lot more legitimacy than if the bank had simply ignored him. The fact that management or the lawyers (or both) think this is a big enough issue to deal with suggests that they're actually concerned about what he's saying.
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Filed Under: cease-and-desist, gripe site, streisand effect, trademark
Companies: goldman sachs
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Cha Ching!
In reality, the "Blogger" is a plant, who gets a kickback from the lawyers, designed to give the law firm an excuse for billable hours.
Perfect exploitation of "Problem-Reaction-Solution"
Cha Ching!
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Re: Cha Ching!
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First, the websites look nothing alike.
Second, without looking too deep, it's blatantly obvious that the site is a blog and not a main site.
Third, the website begins with this:
"This website has NOT been approved by Goldman Sachs, nor does this website have any affiliation with Goldman Sachs. This website was designed to provide information about Goldman Sachs direct from the public, and NOT from Goldman Sachs's marketing and public relations departments. You may find the Goldman Sachs website at www.goldmansachs.com"
This may have been added recently but I don't know for sure.
Forth, I don't see the logo, again possibly changed, but I also don't see the logo on the main site (unless it's that blue box).
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So, you're making a blanket statement that all gripe sites, by definition, don't provide accurate information? Because that's the only way that your statement makes any sense.
then wouldn't it cause confusion (presuming that confusion is defined to include being confused about the accuracy or inaccuracy of information)?
No. Because the confusion in question is in regard to the source of the information, not its accuracy. Anyone is perfectly within their rights to create a blog and post their opinion that GS took illicit advantage of the bailout. What you can't do is post that same opinion and make it look like it came from GS itself. (Which the blog in question went to lengths to not do.)
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Obviously, in this case, they do not.
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Oh, they stole it
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Re: Oh, they stole it
I have never understood this complaint? We bailed out AIG so it could pay out its insurence claims and prevent the subsequent domino effect of defaults? So why are we angry when AIG pays Goldman Sachs claims . . . thats exactly what its supposed to do? I dont get the outrage?
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I don't understand the outrage
We also bailed out GS with TARP1.
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Re: I don't understand the outrage
It sounds like people are angry about how many ways you can make money on wall street (and how good GS seems to be at it), I still dont get the outrage against Goldman Sachs regaurding AIG paying the very claims that we bailed them out to pay? Frankly they had alot more blood on thier hands regarding the Enron fraud then they do here really (they have behaved no MORE sleezy then anyone else who has worked on wall street over the last decade)?
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that takes care of ppl thinking the sites are related
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Mad Bailout Money
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Simple Solution
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Or you go for the obvious website.
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This moron in a hurry . . .
The use of the GS trademark is correct here as it identifies GS, eliminates confusion, and helps us understand who he is talking about.
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bollocks
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