Could PR People Replace Journalists?
from the oh,-the-horrors dept
One of the most common complaints about the trouble facing newspapers today is the woeful cry "but who will do investigative journalism?" Of course, that's silly. There are plenty of new entities springing up everyday online that do investigative journalism -- and do it well. On top of that, we noted that especially in the political realm, where partisans had tremendous interest in digging up dirt on opponents, we had little fear that investigations would take place. And while the initial investigations could be biased, getting the info out there would allow more non-biased parties to sort through the details and figure out what is and what is not true.Romenesko points us to a column by Tim Cavanaugh taking this concept one step further: suggesting that a subset of PR people may end up taking on the role of investigative journalists. Now, I'm sure plenty of journalists are cringing at the concept -- and certainly, as someone who gets bombarded daily with idiotic story pitches that are spun to such ridiculous levels I can only laugh at them (as I hit delete), it makes me cringe a bit. But some of his points are worth thinking about. First, he notes that the number of PR jobs has been growing rapidly -- and that, fundamentally, there are a lot of similarities between the two jobs (in fact, many people go from one to the other), in that a key role is putting together a good "story."
And though it's considered wise to believe the contrary, these communications types are not constructing all these news items entirely (or even mostly) by lying. Flackery requires putting together credible narratives from pools of verifiable data. This activity is not categorically different from journalism. Nor is the teaching value that flackery provides entirely different from that of journalism: Most of the content you hear senators and congressmen reading on C-SPAN is stuff flacks provided to staffers....No, it's certainly not the perfect solution (but what is?). But the main point is that there are other ways to get investigations done and get information out there... and then there's still lots of room for others to pour through the info to see what's real and what's not. I don't think that PR people will replace investigative journalism by any stretch of the imagination, but it's worth thinking about how they certainly may pick up the slack in some areas.
But the idea of public relations (and its many fancy permutations, from "image management" to "oppo research" to "crisis") replacing objective journalism becomes less scary when you reflect that, pace Secretary of State Hillary Clinton and the cast of High School Musical 3, we are not all in this together. Communications is a highly competitive environment, and it is becoming more competitive. Frequently the most valuable information comes out just because somebody wants to make somebody else look bad.
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Filed Under: investigative journalism, journalism, newspapers, pr
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Stop the world, I want to get off...
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Re:
There will always be a place for true journalism, and if the current "professional" journalists don't want to take that kind of responsibility, someone else will (and probably for free).
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Right now we just have regurgitated talking points shoved at us by reporters parroting the PR arm of the whitehouse without any real analysis or criticism.
In other words, a world where PR people are doing investigative journalism wouldn't be that much different than today.
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Ugh
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Could PR People Replace Journalists? Alleady have
Like how many so called news articles do we see each day that are pretty much little more than a copy and pasted press release from entity X
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Heck, they already did
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Re: Heck, they already did
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Re: Re: Heck, they already did
perhaps you shoud know that government cubicles all have standard size
what do you do for a living ?
Work as a WalMart greeter or push carts in parking lot ?
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Could PR People Replace Journalists?
IMHO we have to watch our roles very carefully. Where we were once a really valuable source of information for journalists, they now have huge, multi-national, real time resources available to them on sites like FriendFeed and Twitter.
Adapoting to the changing media environment is going to be as hard for PRs as for journalists - three day sign off cycles won't wash in the culture of 'now'!
Claireatwaves
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Mikey is a PR hack for CPF
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Re: Mikey is a PR hack for CPF
Er? As people here probably know by now, I'm a sucker for a good (and plausible) conspiracy theory, but the CPF? Really? Please let me know if I'm wrong, Duderino, but are you talking about the Coalition for Patent Fairness, whose ranks also include Microsoft, Comcast, Apple, Time Warner, etc.? They get lambasted on this site with fair regularity, do they not.
Mike, you are apparently the Benedict Arnold of lobbyist hacks.
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Re: Re: Mikey is a PR hack for CPF
Who cares, dude?
As long as their agenda on some critical issues is promoted Mikey gets paid...
Patents aside, just ask Mikey why he supports H1B visas at a time when laid-off Silicon Valley computer engineers and programmers drive cabs and sell hotdogs on the streets of SF ?
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Re: Re: Re: Mikey is a PR hack for CPF
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Re: Re: Re: Mikey is a PR hack for CPF
Angry dude, of all your unsubstantiated deranged arguments this is the oddest. I also find it odd that you repeat it, since you admitted last year that you were outright lying and you knew that I didn't have anything to do with CPF.
But, once again, I have stated publicly -- repeatedly -- that I'm against CPF's patent reform plan, which I don't think is very good.
Separately no one -- NO ONE -- pays us for any blog posts we write on Techdirt. To suggest otherwise is ridiculous. As for the members of CPF, we have pointed out their flaws, repeatedly -- especially on patent issues.
I don't know anyone who is involved at CPF, nor have I ever spoken to anyone involved in CPF.
Patents aside, just ask Mikey why he supports H1B visas at a time when laid-off Silicon Valley computer engineers and programmers drive cabs and sell hotdogs on the streets of SF ?
Because I actually understand economics, and why immigration helps the economy and creates more jobs. I also appear to have a better understanding of what a non-zero sum game is.
I'm curious about the SV engineers and programmers driving cabs and selling hot dogs. A friend of mine just got laid off, and is currently sitting on 4 different job offers that he got in a week. Perhaps the techies you know haven't kept up their skills?
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Re: Mikey is a PR hack for CPF
From Wikipedia, the free encyclopedia
CPF may refer to:
* California Poultry Federation, the trade association for California's poultry industry
* Canadian Patrol Frigate, such as the Halifax class frigate
* Central Provident Fund, the mandatory saving and social security plan of Singapore
* Charoen Pokphand Foods, the agribusiness sector of the diversified agribusiness conglomerate Charoen Pokphand in Thailand
* City Parochial Foundation, a charity in London, England
* Coalition for Patent Fairness, a group of companies who are lobbying for reforms to the United States patent system
* Communist Party of Finland
Googled the first entry is Central Pacific Financial Corp (CPF) on the NYSE. Odd that it wasn't in the Wikipedia list.
I am pretty sure that angry dude is referencing the bolded item. But the fact that hundreds of posters to this site also take the same stance as Mr. Masnick, does that mean we are all schills? And who do you schill for a.d.?
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Re: Re: Mikey is a PR hack for CPF
Of course you are not shills: to be a shill you need to be paid by somebody you are shilling for (Mikey gets paid, but you are not)
You are poor, mindless and patentless techdirt lemming-punk creatures
"And who do you schill for a.d.?"
AS a patent holder I stand for my own rights - standing for your own rights is not the same as shilling for somebody else, get it, punky ?
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Re: Re: Re: Mikey is a PR hack for CPF
Sorry I don't have anything else to contribute, but you're acting a bit pretentious.
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Most journalists do little to hide their biases, so how different are they from the hired guns of the PR world??
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Most journalists do little to hide their biases, so how different are they from the hired guns of the PR world??"
I know many journalists and most do try to write without bias. But some are very biased, like Joe Mullin. Is he really a journalist or a PR flack? It is difficult to tell.
Mike is right about traditional media being in a crisis. One aspect of this crisis situation is that publications are to put it politely sensitive to the whims of their advertisers. It may be that Joe Mullin's bias is more the fault of who he works for and less his own bias. Historically a journalist in that situation would move on rather than allow themselves to be turned into a flack.
I am waiting for Mr. Mullin to explain why he draws the ire of inventors. His bias so well known in the inventor community that most will not return his calls.
We also see many academics being bought by big companies. In many cases we are able to identify the specific company their are pandering for.
Ronald J. Riley,
Speaking only on my own behalf.
Affiliations:
President - www.PIAUSA.org - RJR at PIAUSA.org
Executive Director - www.InventorEd.org - RJR at InvEd.org
Senior Fellow - www.PatentPolicy.org
President - Alliance for American Innovation
Caretaker of Intellectual Property Creators on behalf of deceased founder Paul Heckel
Washington, DC
Direct (810) 597-0194 / (202) 318-1595 - 9 am to 8 pm EST.
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The last journalist was replaced by a PR person about 1996.
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Re:
could they? absolutely.
have they? most likely.
should they? absolutely not.
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I have only three words
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Re: I have only three words
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So what would be different?
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PRs as content Providers
Any overly-spun or falsified info will quickly be discovered and blasted.
I think that PR pros are already serving some sort of journalism role, and how big of a role they will continue to serve depends on what happens to the media over the next few years.
It may turn out that people want to get information directly from companies and organizations, rather than from a journalistic intermediary. In this case, the PR pros will certainly be journalists, providing news and information to the public.
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Scary
The only problem with relying on bloggers and individuals for news is that the government could, potentially, seed its own shills into the blogger population and knock off anyone who speaks out against it one at a time (its slightly more difficult to make an entire organized group go under without anyone noticing...).
I'm not a conspiracy theorist, but that is only because the news organizations would still make it difficult for government at this point. Without them, I sometimes wonder whether or not the government would be able to constrain itself.
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Objectivity in Journalism? You gotta be kidding me!
By allowing audiences to believe that journalistic objectivity is both desirable and possible, unrealistic expectations are placed on the profession. When these expectations aren't met, audiences become disillusioned and the overall perception of media credibility is eroded.
Furthermore, by recognizing that journalism is subjective, audiences are better equipped to understand and make decisions about the media they consume.
Let's end the farce.
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There are so many more news outlets as a result of the internet, and a lot of them are biased and not terribly journalistic. I think this has changed the way people read the news - which often is press releases, topped and tailed.
You do get hacks going in to PR, but you'll rarely get it the other way round. PR has its role, but it's not writing the news.
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Common Feelings
Mike, this is how inventors feel about the quality of your comments about patents and economics.
Ronald J. Riley,
Speaking only on my own behalf.
Affiliations:
President - www.PIAUSA.org - RJR at PIAUSA.org
Executive Director - www.InventorEd.org - RJR at InvEd.org
Senior Fellow - www.PatentPolicy.org
President - Alliance for American Innovation
Caretaker of Intellectual Property Creators on behalf of deceased founder Paul Heckel
Washington, DC
Direct (810) 597-0194 / (202) 318-1595 - 9 am to 8 pm EST.
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Agree
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Agree
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Re: Agree
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Agree
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Nonsense
PR is an industry which loathes truth. Many news sources are already overrun by PR tosh which swamps and hides real news with promotional and potentially untrue stories. If anything, there ought to be fewer PR jobs around.
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