Gucci Sues Credit Card Processors For Trademark Infringement
from the that's-a-stretch... dept
Rose M. Welch alerts us to the news that Gucci America has decided to sue a bunch of credit card processors for trademark infringement. Why? Because they processed the credit cards of some online sites that happened to sell fake Gucci bags. This, of course, makes no sense. None of the credit card companies were actually violating Gucci's trademarks at all, and I can't see how they can show those firms actually "used" its trademarks in commerce. This seems like a pure money grab. Gucci already received an award of $5.2 million from the site that used these credit card processors, so this just seems like going after more cash for the same issue, but suing companies further up the chain. I can't see Gucci having much success here, but it reminds us that there really ought to be a Section 230-style safe harbor for trademarks as well.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: credit card processors, safe harbors, trademark
Companies: gucci
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Followed by the banks used by the landlords of the offices rented by these processors...
Followed by the customers of the banks used by the landlords of the offices rented by these processors...
Followed by the companies that made the cars driven by the customers of the banks used by the landlords of the offices rented by these processors...
If only there really were a hole in the bottom of the sea for some of these lawyers.
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Please
Just make any person/business bringing any civil lawsuit that gets tossed out pay 10% of their asking price in the suit into the nearest public education system and be done with it.
You want to sue everyone and everything just to see what sticks? Fine. But the only one getting stuck will be you....
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JMHO
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Then corporations would win all lawsuits against little guys. I think the loser should pay the lower of the 2 sets of legal fees to the winner. That way, the little guy is only out twice the value of his (somewhat meager) attorney bills, but the large corporation does get dinged with "fishing suits" such as the RIAA ones.
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Hello, my name is Ridiculously High Court Fees....I don't think we've met.
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Deters corporations from doing this, and gives education a serious fund boost if there are convictions. Two birds and all that...
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I would assume that the only liability, if any at All for a processing company is in making sure they have factual information and keep records on who they do business with to avoid fraud, and thats it.
If you allow this wooly-minded and backwards thinking, what will be next?
"Bed, Bath and So-on is responsible for this murder, because they sold a knife set that the killer received as a wedding present"
"Radio-Hovel should have known.. only a Terrorist would buy a pair of alligator clips and a pack of AA batteries. Officer, round up these clerks, they obviously knew exactly what the madman had planned all along"
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Remember, unlike a landlord, Visa very directly profits from every transaction, so they have a financial benefit to being specifically blind. They took in a couple of hundred thousand dollars for processing for stolen / illegal merchandise.
It isn't question of how a legal product was used (your two examples) but how an illegal product was sold. Do you think that Visa and Mastercard should knowingly be allowed to process for drug dealers?
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Second, I am at a complete loss as to why a credit-card processing center should have to screen (or really any other kind of due diligence) their customers. In my opinion, they should never even know what the "goods" are, they should only know "we request this sum, do they have it?"
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that does it...
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Better idea
/tangent
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Please & Better Idea
How about just dividing it up among the members of the local community to do with as they see fit. Imagine thousands of cheering locals rooting for the suit to get tossed out of court. The judges doing that would be like gods.
Of course, some good would go out with the bad, depending on each judge's prediliction for popularity, but it should trim down the number of filings nearly immediately.
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Spot-on
Perhaps the credit card processors can be made liable for approving the online merchant.
The matter could be complicated further if the credit card processors are aware of the online merchant business activities.
Nonetheless, most probably the online merchant does not reveal their true intent when the application was made.
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Liable to
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