Making Magazines Worth Buying: Magazines That Play Video
from the neat! dept
Earlier this year, we talked about how some magazines were really making an effort to make the physical magazine worth buying by doing cool things with the physical product. Most of those were niche publications, but there's some evidence that much more mainstream magazines are experimenting as well. Last year, Esquire Magazine experimented with an e-ink cover. However, it looks like Entertainment Weekly is going even further, by allowing CBS to embed video within an ad in the magazine. Yes, you read that right. Basically, a small video screen is installed in between two pages, and seen through a cutaway. Apparently, it works pretty well, with full-motion video, including sound (apparently somewhat loud, with no volume control, which is a bit annoying).Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: business models, entertainment weekly, magazines, reason to buy, video
Companies: cbs, entertainment weekly
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Recycling?
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Re: Recycling?
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Sound... in a magazine?
I think audio with the video is quite possibly the stupidest thing ever... Especially if they add this feature to porn mags. I have enough trouble hiding them inside another magazine as it is! :P
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haha!
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Hackity Hack Hack
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Re: Hackity Hack Hack
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It's obnoxious.
It's a waste of the earth's resources.
It's a waste of space.
Why bother? This isn't an advancement.
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Hey Mike
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I already mute TV commercials that are many decibels louder than the show I'm watching (lookin' at YOU, Comcast).
I already cruise the intarwebz with the sound off.
The moment I open a magazine and it starts squawking is the moment I set that fecker on fire.
FOR THE LOVE OF SANITY, SHUT! UP!
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Volume control
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I agree with "Anonymous Coward's comment". It's really a waste in so many ways. A waste of space, a waste of the earth's resources, etc. It's not really an advancement, so why would anyone bother? We could view a video article by using other gadgets if we like to.
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Chill out
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Not Worthy
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