Reason To Buy? The $1 Million Wine Book
from the might-be-a-very-limited-audience dept
As book publishers are starting to struggle with the same business model issues facing the music industry and others, it seems at least one publisher has come up with a unique "reason to buy" -- though, it may be slightly out of your price range. johnjac points us to the news about the $1 million wine book. It is, as described, a book about wines that will run you a cool $1 million. Why? Well, because it comes with the wine it talks about. The book will list out the world's top 100 wineries, and with the book you'll get a six bottle case from each winery listed in the book. So, the book, plus 600 bottles of wine from the 100 best wineries in the world. They're only making 100 copies of the book... and 25 have already been pre-ordered, so hurry up and order.
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Filed Under: book, reason to buy, rtb, wine
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Re:
- It's perfectly okay to ship A->B and B->A
- It's okay to ship A->B but not B->A
- It's not okay to ship A->B or B->A
And then it just gets more complicated from there. Wineries around the country are just about uniformly in favor of removing all these barriers, and I agree with them: I find the counterarguments ("OMG colleges students will buy so much wine that fleets of UPS and FedEx trucks will roll onto campuses...") specious and self-serving.
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Okay some comments
2) thats 100 Million USD.... wonder how much of that is profit?
Damn Wish I would have thought of that ......
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Now introducing:
Sure it costs $29.95, but it also comes with a six bottle case of Two Buck Chuck, Carlo Rossi (for those classy dates), a fifth of Mad Dog, and two pre-rolled joints.
Oh, and a 30 pack of Pabst Blue Ribbon...
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I might change my mind if the book has rude pictures.
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Shit, the original Jack Brickhouse Cubs beer? Hell to the yes!
In the land of sky blue waters....
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Attention all of you
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Nice
Come to think of it, it shows that a infinite good can sell tangible goods, as well as a tangible good can sell infinite goods.
When both adds value to each other, thats when you know you have a good business model.
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