Authors Take Up The Tiered Support Models Also
from the good-for-them dept
Another day, another example of content creators embracing the business models we've been talking about -- and once again, this one is outside of the music industry. Recently we wrote about movie makers picking up on tiered funding offerings, similar to what Jill Sobule has done, and now we've got a budding author as well. To be clear: I'm absolutely sure there are others doing this as well, but I just heard about this particular example. Elinor Mills has the story of an author, Robin Sloan, who has apparently put some popular short stories that he's written online for free. But now he's trying to write a whole book. But rather than go the standard route, he's self-funding and then self-publishing the project, and like Sobule, Josh Freese, and many others (um, including us!), he's offering various tiers of benefits that you get for support:Pledge $3 or moreThe cool thing? At the time I'm writing this, the last one had the highest number of buyers, and the cheapest one had the lowest number of buyers. And yet the Hollywood lawyers of the world insist that people just want to get stuff for free. Not true. Provide them real scarce value and people will buy.
DIGITAL PACK. Get a PDF copy of the book and follow along with behind-the-scenes updates.
Pledge $11 or more
PHYSICAL PACK. All of the above, plus get a physical copy of the book. (The more people who choose this level or higher, the better the book is for everybody!)
Pledge $19 or more
SINCERITY PACK. All of the above, plus your book is signed, and it comes with a little surprise.
Pledge $29 or more
PATRON PACK. All of the above, plus your name (or secret code-name) is listed in the acknowledgments.
Pledge $39 or more
SUPER OCCULT VALUE PACK. All of the above, plus get three more copies of the book (for a total of four), so you can give one to a friend, donate one to the library, leave one in a coffee shop with a line of hexadecimal code scribbled across the title page...
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Filed Under: books, jill sobule, novels, robin sloan, tiers
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Stigma
I've made the point before, but I think there's a fundemental difference between the music industry and the literary industry in that the publishers and the bookstores are often under contract with one another to distribute books and allow for returns of unsold product, in fact sometimes they're owned by the same parent companies, whereas the record labels don't have any such control.
The analogy is that the music venue, say the House of Blues is to music as Borders is to books. Right now, Borders is entirely controlled by the traditional publishers. Imagine if the music labels controlled what acts went on EVERY stage around the country.
Which isn't to say this can't work. The story with self-publishing has ALWAYS been that it can work, if you can figure out how to market the work on your own and sell it directly to the customer. The other question is how do you then turn that underground audience into a movie deal?
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I liked it
Once my bank fixes their website so I can balance my check book, I plan on pre-ordering the "SUPER OCCULT VALUE PACK".
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This highlights the problem
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Re: This highlights the problem
It didn't have to be that way, but if you resist change long enough, you will eventually go the way of the buggy whip manufacturers.
Business types like to talk about it being a good thing when companies stick to their "core competencies". But there's also such a thing as recognising that your core competencies are becoming increasingly irrelevant to the rest of the world and it is time to either wind up the company or else start looking for new ways to make money (preferably in ways that are at least vaguely related to what you currently do, but not necessarily).
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Providing all the value
Robin Sloan appears to have the first two covered, but does anyone know if he's self-editing? Seems that this business model has to cover #3 if it's going to take off in a big way. Even Salinger had an editor.
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Re: Stigma
That's true, but I think that will go away with time. When publishers are no longer gatekeepers to content, it won't really matter so much what the industry thinks.
"Right now, Borders is entirely controlled by the traditional publishers. Imagine if the music labels controlled what acts went on EVERY stage around the country."
You are assuming that Borders and the like are the only stages. They're not. They are more like the event arenas. For everyone else, Amazon is a pretty huge open stage that anyone can use. So is P2P. So is a good website. So are social networking sites. Etc. Etc. Etc.
"The story with self-publishing has ALWAYS been that it can work, if you can figure out how to market the work on your own and sell it directly to the customer."
Absolutely correct. The problem isn't with self-publishing. The problem is that most authors aren't businessmen, and they don't know how to go about manufacturing, promoting, and distributing a product. When done right, however, an author makes a LOT more money on fewer copies because they keep all the profits instead of a small percentage. My uncle has successfully published two young-adult novels that went on to win awards and allowed him to move to writing full time. He has not sold enough copies to make a large income through a traditional publisher, but because he self-published, he has been able to make a living from them. (The books are Runt the Brave and Runt the Hunted, if you are curious. They're on Amazon.)
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Re: Providing all the value
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Re: Re: Stigma
The other problem with self-publishing is getting through the near-criminal companies that completely take advantage of folks with vanity publishing houses.
I don't know, I'm going to tread carefully, but I think it can work, particularly if you have an idea of how to make something go viral.
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Interesting
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Re:
Certainly they don't have the nasty reputation that fraudelant companies like Publish America have....
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new models
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Re: Re: Providing all the value
Some hire cover designers and someone to format their books (or purchase such services from POD publishers like Lulu.com), because they want to get away from the madding crowd of aspiring writers who don't bother with editing, etc.
Doesn't mean their finished works are any more perfect than a traditional publisher's finished product. And I've seen many, many mistakes in traditionally published books in the last five or so years.
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Re: Re: Re: Providing all the value
That's exactly my point. You don't have to use a traditional publisher to have a professional editor.
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Robin also does the CwF to increase the RtB
so i asked him if he'd heard of techdirt (after confusing techdirt accidentally with lifehacker... soooo sorry) and he said no, but came over here via the link i provided and checked in on the post, and the comments.
anyway, just thought i'd update.
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Re: Robin also does the CwF to increase the RtB
I really like the stuff that Kickstarter does, so thanks for pointing out yet another awesome example of a creative work funded by a community of true fans.
mikeho
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Re: I liked it
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