YouTube Musicians Form The DFTBA Label
from the awesomeness-abounds dept
As part of its MusicTuesdays, YouTube posted a brief plug for DFTBA Records, describing the year-old record label that supports musicians on YouTube. As you might expect, these musicians understand that sharing their music on YouTube is one of the best promotional channels on the internet. So it's not exactly shocking that DFTBA officially encourages anyone to use its music (ok, not all of its music, but most of it) in the background of other original YouTube videos -- which is similar to Moby's gratis license for independent films.It's good to see that DFTBA Records is yet another example in the music industry of a business that has picked up on connecting with fans, and it even has a built-in reminder with its name (Don't Forget to Be Awesome) to keep its audience happy. Perhaps Warner Music can learn something from these artists: instead of going after fans to punish them, it's better to be awesome and grow a fanbase. Especially since it's becoming clearer every day that musicians can connect with fans on their own, and some artists are beginning to wonder what traditional labels really have to offer.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: record label
Companies: dftba, youtube
Reader Comments
Subscribe: RSS
View by: Time | Thread
[ link to this | view in chronology ]
Good to see people still play nice.
[ link to this | view in chronology ]
"Yeah, I'm forming my own writer's guild: DEUBHGCXMKJRSHGMBKIYGKBCJGFKHGSTFUGTFO Guild."
[ link to this | view in chronology ]
People. Traditional labels have nothing but woe to offer. Seriously, don't burden yourself with them until you've created enough of a buzz that *when they come to you*, you can negotiate a *fair* deal.
This is totally possible now with the current state of technology. Grass roots baby, *then* sell out (if you want to), and go global.
Giving the labels the lion's share of your shit when you are small is worse than death.
Friend Don't Let Friends Sign With Labels
CBMHB
[ link to this | view in chronology ]
[ link to this | view in chronology ]
[ link to this | view in chronology ]
:)
[ link to this | view in chronology ]