New Advertising Strategy For Newspapers? They Make Great Umbrellas
from the well,-there's-that... dept
Justin Zak sends in a photo he took of what's apparently the Austin American Statesman's latest attempt to convince people that a hardcopy newspaper has more value than an online newspaper:
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: ad strategy, newspapers, umbrella
Companies: austin american statesman
Reader Comments
Subscribe: RSS
View by: Time | Thread
well....
i think i'll stick with online news. i don't even have to go outside then.
[ link to this | view in thread ]
re: the cigarette spam
There's another use for newspapers, I suppose!
(in case it gets removed, there was a spam comment about cheap cigarettes. Hmm... contextual spamming?)
[ link to this | view in thread ]
Spam....
[ link to this | view in thread ]
and, ya know, news papers do make functional temporary umbrellas if, you know, you get caught out in the rain... with a news paper... that you don't mind losing the outer pages of...
*thinks*
ya know, a cheap umbrella costs less than four times as much as a Saturday paper?
oh well, at least it's creative :D
[ link to this | view in thread ]
Re: well....
[ link to this | view in thread ]
Other uses for newspapers
Of course, this is just an assertion (I've never tried it). And who am I to say what a guinea pig really likes ?
if I find an authoritive source, I'll come back here and quote it.
[ link to this | view in thread ]
Other uses for newspapers.
Eitherway, online news wins every time for me.
[ link to this | view in thread ]
[ link to this | view in thread ]
[ link to this | view in thread ]
[ link to this | view in thread ]
Drought...
[ link to this | view in thread ]
[ link to this | view in thread ]
Then I quit fishing
[ link to this | view in thread ]
My wifey was just at the Austin City Limits festival, trudging thru 8" deep mud, and brought me back a Keep Austin Weird coffee cup.
[ link to this | view in thread ]
I can see why
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
Re: Re:
[ link to this | view in thread ]
"Merry Christmas.
(We like to be the first to report the news.)"
Uh-huh. Yeah. That makes perfect sense. Also, response time is totally why people are going to choose paper over digital...
[ link to this | view in thread ]
we are currently in a ridiculous drought so my take is that it is a joke .. hasn't rained here in a long time
[ link to this | view in thread ]
...
[ link to this | view in thread ]
Re: Then I quit fishing
ROFLOL
[ link to this | view in thread ]
Top 50 authors
Media only:
For a free copy for your review please email me
[ link to this | view in thread ]