Ferrari Doesn't Want Web Racing Simulation To Use Ferraris

from the fair-use? dept

Fri, Nov 6th 2009 2:10am — Mike Masnick

Lincoln Braun writes "I play an online web game. BATracer which is designed to simulate a number of racing series including Formula 1, LeMans, A1 Grand Prix, Ferrari Challenge, and more. This week, however, the owner of the site received a legal notice from Ferrari, ordering a cease & desist from using Ferrari cars. BATracer has somewhere between 2000 and 3000 active users, most of whom arrived at the site because of Formula 1. The letter by Ferrari has really annoyed many of the most passionate fans and they have lost a lot of goodwill."

It looks like BATracer shut down for a bit before opening up again without Ferraris. Now, Ferrari has a big licensing business, but at some point you have to wonder if legal actions like this make any sense or if there's a reasonable fair use claim. In the case of team sports simulations, courts have ruled that name and stats are facts -- and not covered by intellectual property, so couldn't you say the same thing for car names and specifications? And while I could potentially see a trademark issue, it's not as if BATracer is actually "competing" in the same space as Ferrari. I can already hear the excuses about how Ferrari needs to keep its brand special and being seen in such a game might cheapen it -- but that's not the purpose of intellectual property law. Either way, it seems pretty dumb to piss off so many people even if many of them probably can't afford a Ferrari in real life (probably what the company is betting on). There may be some who can (or who will be able to someday), and pushing them away for no good reason can't help matters.

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Filed Under: batracer, ferrari, game, trademark
Companies: ferrari

32 Comments

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sheedy (profile), 6 Nov 2009 @ 2:19am

Totally absurd, don't they see that sites like this and Pitstopboss help promote the sport to people who would otherwise not have been exposed to it?
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moore850, 6 Nov 2009 @ 2:57am

Ferrari is right
Ferrari is totally right, using the Ferrari name which is synonymous with racing victory will get more people to play the game, and they have a right to say 'hey, not ok to just do that without our permission'. It would be like using Kurt Cobain as a playable character in a game even though he specifically said when he was alive he would never want something like that... oops, sorry, guitar hero already did that. One phone call would prevent these situations, but I guess game companies would rather have egg on their face and get some bad press instead of doing the right thing.
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- Jambug, 6 Nov 2009 @ 6:12am
  
  Re: Ferrari is right...not
  If the game is free there's no "trademark" issue. Nothing is being "marketed" with which a "trademark" issue would be warranted. Nor is anything being "sold". Nor is anything being "intellectually compromised" because, intellectually, the whole issue from the standpoint of the "Ferrari Brand Name" is completely, absolutely, unflinchingly ignorant.
  
  Case in point: two kids go outside to play "racecars" by running around the house. Kid 1 is a "Honda" and Kid 2 a "Ferrari". Should a Ferrari Representative who lives nextdoor stop them from playing simply because they haven't paid for the privilage? No. Der.
  
  Case in point 2: Someone at a local art college draws a Ferrari Formula I race car running down the pope. It wins a prestigious prize. Should Ferrrari claim part of the prize as their own? Perhaps the Pope might want to get in on that action? No. Der.
  
  Corporations need to BACK THE F*** OFF. Now. Not later, not once they've realized how detrimental it is to their "continuing profit growth potentials". Not after it's legislated that way, but NOW. If they don't, what they're going to find is that people are not willing to give them license any longer as "entities" (ie, being treated by the law as a "person" with rights). Personally, I think the soon that happens, the sooner I can start charging them for all the commercials I have to endure in every facet of my daily life.
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- Anonymous Coward, 6 Nov 2009 @ 6:21am
  
  Re: Ferrari is right
  While no one argues that Ferrari has all the legal right in the world to do this the "one phone call" you mention is normally impossible to get. A start up company doesn't have any numbers to the big wigs or important people and get the run around when they try to get to someone. Typically told to wait on hold until doomsday.
  
  One thing to mention however is that a video game displaying Ferrari would not hurt the Ferrari name and is just free advertising. I can understand if it was a game driving over babies not wanting your name on it... but come on. You want to sell product, why not let people advertise for free. More players for them mean more people looking at your car, driving virtual versions of your car. DESIRING the car in real life!
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- shmengie (profile), 6 Nov 2009 @ 7:09am
  
  Re: Ferrari is right
  and, i have every right in the world to stick a hammer up my rear. but, is it smart?
  
  no one's arguing ferrari's right to act. just their wisdom in doing so.
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Anonymous Coward, 6 Nov 2009 @ 3:21am

the point here is Ferrari worked hard on building cars and a brand name, they also have a huge following and it took them years to reach the status they have today.

so when a company decides to use that brand in order to better its status or increase the products they have available for there customers, Ferrari has all the right to demand compensation, it seems in this case it doesn't think that there cars being available on that site is enough payment then so be it.
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Poster #3, 6 Nov 2009 @ 3:30am

bottom line Ferrari may or may not have alienated up to 3000 users who may or may not afford a Ferrari.

and from the ones who could afford a Ferrari (if any) there is no way out find out if any would have gotten one.
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sniperdoc (profile), 6 Nov 2009 @ 3:46am

Stupid article
pI can't believe this even made it as an article into Techdirt. This is a clear trademark violation and anyone who decides to go against trademark agreements needs to recognize getting a cease-and-desist.

There are plenty of games out there that have Ferraries and they don't get cease and desist orders because... they pay licensing fees. No brainer there.

Trademark your own slogan/design/name/etc and you can make money. That's the great grand world of capitalism.

Now... someone remove this pathetic excuse for an article please and bring some quality back to Techdirt.
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Michial Thompson, 6 Nov 2009 @ 4:26am

In mikee's world
Sniperdoc;

In mike m's world no one has the right to protect anything they create. He feels that the entire world is entitled to our work for free. I suspect that his entitlement feelings has something to do with his lack of ability to create anything of value....

I am pretty certain the day mikee creates something that has any value at all he will be first in line to aggressively protect his right to control how it's used. I highly doubt you will ever see anything from him though, and especially nothing that is free....
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- Lisa (profile), 6 Nov 2009 @ 4:38am
  
  Re: In mikee's world
  "In mike m's world no one has the right to protect anything they create. He feels that the entire world is entitled to our work for free. I suspect that his entitlement feelings has something to do with his lack of ability to create anything of value...."
  
  He is creating something of value, articles questioning the current business model of artificial scarcity. And you're being a bit too loose with the term 'protect'.
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  - Lisa (profile), 6 Nov 2009 @ 5:00am
    
    Re: Re: In mikee's world
    Also, the album I'm listening to was written and performed by an artist who believes IP is immoral. I will be burning it to disk with a burning program designed by a free software advocate. So yeah.
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- pjhenry1216 (profile), 6 Nov 2009 @ 5:40am
  
  Re: In mikee's world
  "I highly doubt you will ever see anything from him though, and especially nothing that is free...."
  
  dude... you just read and responded to a free article written by him. he writes articles all the time and lets you read them for free. he lets other folks copy them and doesn't force them to license it. how dense are you?
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  - Michial Thompson, 6 Nov 2009 @ 7:50pm
    
    Re: Re: In mikee's world
    There isn't anything free about this pathetic babble.... Look at all the advertising?????
    
    mikee m's goal with his dribble has nothing to do with copyright, it's about suckering fools into reading his site so that he can sell numbers to the advertisers. Most of which see no threat from his babble even though they depend heavily on IP for their own business models...
    
    If they saw a thread from mikee m's babble they wouldnt be advertising here....
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Anonymous Coward, 6 Nov 2009 @ 5:20am

It's amazing to me that of all the smart people who read Techdirt and I'm the first one to realize this?
Does no one realize that a LARGE part of the draw for Ferrari owners is the envy they get from those who cannot afford a Ferrari? It's just as important that Ferrari protect it's image in the minds of those who CAN'T afford them as it is to protect it's image in the minds of those who CAN afford them. If Ferrari destroys it's reputation such that regular people are no longer envious of Ferrari owners, then rich people will no longer be interested in owning them. They'll just move on to whatever next extravagant purchase DOES make every one want to be them.
Where will Ferrari be when no one wants them? I guess in the same boat as Jaguar!
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- pjhenry1216 (profile), 6 Nov 2009 @ 5:41am
  
  Re:
  wouldn't the ability to drive the car in a video game want to make people want to drive them even more in real life and therefore make them even more envious? your reasoning makes no sense.
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  - Anonymous Coward, 6 Nov 2009 @ 5:51am
    
    Re: Re:
    Yes! Yes, it would! Ferrari should never have harmed its reputation by sending the C&D. Thank you for making my point.
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mlass, 6 Nov 2009 @ 5:21am

Unless the Ferrari is the only reason people where drawn to the website, I don't see any harm done. It's free advertisement for them. How many people violate DVD and CD rights by playing them in public and not playing royalties.

I'm sure the Ferrari name had nothing to do with people wanting to play the game and they won't miss the Farrari.
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Anonymous Coward, 6 Nov 2009 @ 5:31am

McLaren > Ferrari anyway
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RickTurner (profile), 6 Nov 2009 @ 5:34am

Ferrari has every right to make this demand
Gran Turismo makers, Polyphony Digital, would have paid to put Ferraris in GT5... Add to that, Codemaasters has an F1 game out now,for the Wii and PSP, and will be releasing a high-def version for Playstation & the 360 in early 2010.

These companies would have paid fortunes for the rights to use the brands and will also be expected to create a high quality product, while being provided with the actual car's to model.

Complaining about Ferrari doing something they should do? Geez, some people's kids!
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Ben (profile), 6 Nov 2009 @ 5:40am

the right thing to do?
It is clear that what BATracer were doing is a trademark violation, but given that BATracer is a free-to-play game (and therefore it is unlikely the owners are getting significant income from it, especially with a mere 2-3000 users), one has to ask if the negative publicity generated for Ferrari by the cease-and-desist behaviour is the right thing to do. Perhaps Ferrari should have suggested a low-cost (or free-as-in-beer) way for BATracer to license the marque for non-commercial purposes?

Now wouldn't that generate *positive* publicity instead? Whilst still 'protecting the trademark'.
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TheJadedTech (profile), 6 Nov 2009 @ 5:51am

IP?
Geeze, gotta love all the 'capitalism brainwashing' that has gone on. You people actually think that it's a GOOD idea?! Wow, and you wonder why the economic model we live under sucks. Keep believing it and keep wondering why people/company loose money hand over fist in order for their own personal gain....yeah...that really helps us out.....

This is about money and NOTHING else. Considering that money doesn't exists any more other than an idea, I find it highly amusing at the rousing cry of 'they worked for it so we should be paying them in order to use their name or image....' Bet you people never downloaded a song from The Pirate Bay or Limewire either.....f*&^ing hypocrites.
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WammerJammer (profile), 6 Nov 2009 @ 6:17am

Ferrari Doesn't Want Web Racing Simulation To Use Ferraris
Sounds like a company in pain. Grasping at straws to matter in the real world. Ferrari's are dream machines and like you stated not many people will be able to afford one.
The reality is that Daddy's dead and this is now the son's company and he is definitely NOT a creative wizard like his dad, and no amount of engineers will save him because none of them are close to being his father.
So we will wait and pretty soon they will only be available as models to be customized.
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Trails, 6 Nov 2009 @ 6:31am

Small Point
Ferrari makes tonnes of money on merchandising. Case in point, how many times have you seen someone with a Ferrari shirt? How many of those people could afford a Ferrari?

These are some of the people I suspect this move pisses off.
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Anonymous Coward, 6 Nov 2009 @ 7:10am

It always amazes me when people pay money for T-shirts with Ferrari, Nike, Joe's Crab Shack on them. Why would anyone pay a company so they can advertise for them for free?
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Eric (profile), 6 Nov 2009 @ 7:21am

Car images
One thing which I think needs to be made clear about the game (and I am a member of BATracer).

Part of the issue is not just the name Ferrari but also that images of Ferraris, both drawn and photos, are used within the game. Also, users are (were) allowed to upload images of their racecars to the game to use for their teams.

So a user could take a Ferrari 360 Modena and create their own livery for the cars. I have seen some liberties taken with logos and graphics placed on the cars. This could raise some liability issues for both the game and Ferrari since there were also other web sites, not directly affiliated with BATracer, that allowed users to share these designs.

Eric
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Craylach, 6 Nov 2009 @ 8:34am

Seems like the real issue is...
...that someone at Ferrari thinks that allowing a game to be out there that doesn't license from them will somehow make the games that do license less willing to pay (or pay as much).
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Anonymous Coward, 6 Nov 2009 @ 8:46am

Instead of removing the cars, I'd have just named them Irarrefs.
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mlass, 6 Nov 2009 @ 8:53am

...then Farrari may want to remove all YouTube Videos and Theme Packages from all Cell Phones (iPhone)if they are worried about their image.

The website does not offer Farrari Products or Services. It's gives you an image of a car that a person chooses because they want to drive it and maybe one day will own.
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JamesGT, 6 Nov 2009 @ 11:31am

All driving games are like that.
Lots of driving games/sims are like that. They need licensing approval from whomever to put their cars into their games. SimBim, ISI, Electronic Arts, etc. etc., all have to get licensing agreements to put their cars into their games. That's why in some games you see thinks like the "Durolet Duvelle"...no licensing from Chevrolet to use their cars.
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Anonymous Coward, 6 Nov 2009 @ 12:53pm

ferrari is CRAP anyway. You'd have to pay me $$$$$$$$$$$$$$$$ to drive that sh*t.
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Anonymous Coward, 6 Nov 2009 @ 1:55pm

They should have simply removed any ferrari logos from the artwork, and they'd be free as a bird. As Apple found out, you can't copyright look and feel. You're free to make a car that looks just like a ferrari, as long as you're not marketing it as a ferrari (otherwise Jaguar would have made a ton suing Hyundai). I'm assuming the same would be true for a video game.
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Lone, 9 Nov 2009 @ 12:07pm

Reality
I'm sorry but how many people here have actually played BATracer?

I think some people have just assumed this is a game on par with Gran Turismo or Forza and raking in big bucks from Ferrari branding and logos. The truth is the site has no stable source of income, and the owner barely manages to pay for the server costs (seriously).

In anycase, a few BATracers on the forum have put together a Trixie/Greasemonkey script which converts the fake names back into their real names, so if you have that on your browser everything is back to how it was anyway, including all Ferrari names
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