That Was Fast: New Detroit Newspaper Lasted An Entire Week Before Shutting Down

from the not-much-planning-there,-eh? dept

A few weeks ago, some publishing industry veterans announced plans to start a new daily newspaper in Detroit, a city that has seen its daily newspapers significantly scale back the production of the paper product. This resulted in some reasonable confusion over how the plan could possibly make sense. There was little indication of a plan to do anything different to try to offer a better product. Instead, it looked like just an attempt to jump in with a product not particularly different than the ones that had already stumbled in the same market -- but without the brand recognition or built up loyalty. So, it should come as little surprise that the new paper appears to have folded after just a single week of operation, though the publishers insist it's just a temporary "bump" due to (merely) a lack of advertising, distribution or timely printing operations. Seems like there are some kinks to work out.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: detroit, newspapers


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Archer0911, 1 Dec 2009 @ 11:16am

    should've been

    i think a more appropriate title should be "That Was Fast: New Detroit Lasted An Entire Week Before Shutting Down"

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 1 Dec 2009 @ 4:25pm

    Behave yourselves! ;-)

    link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.