DRM To The Disaster Again... May Prevent 3D Showing Of Avatar In Some Theaters

from the just-what-they-wanted dept

There's obvious been a lot of talk about James Cameron's new epic movie Avatar. One of the interesting things about the movie is that, yet again, it's showing why Hollywood probably isn't in as much trouble due to "piracy" as studio bosses keep insisting. Avatar is designed to be the type of movie you absolutely want to go see in the theater, with amazing special effects, and an incredible 3D setup, like none you've ever seen before, and certainly one that you can't replicate at your house, no matter how cool your home theater system might be. And yet... it seems that they've still decided to lock the movie up with DRM, and rather than helping things, that DRM is fouling stuff up. Some theaters in Germany have discovered that the DRM is preventing them from showing the film in some theaters. So, here they are, with a movie that, by its very nature, is resistant to any problem from "piracy" (if anything, pirated copies might make people more interested in seeing the amazing effects), and they still try to DRM it up, and all that does is make it harder to see the special effects. So, what good does DRM do again?
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Filed Under: avatar, drm


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  1. identicon
    Anonymous Coward, 18 Dec 2009 @ 2:06am

    HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA

    link to this | view in thread ]

  2. identicon
    Freedom is Freeloading, 18 Dec 2009 @ 2:19am

    Uh...

    This was a problem for a single advance showing at a single theater, since resolved.

    How exactly is this news worthy?

    How exactly is this a "disaster"?

    How exactly is this NOT Fox News worthy pandering, alarmist bullshit?

    link to this | view in thread ]

  3. identicon
    Anonymous Coward, 18 Dec 2009 @ 2:23am

    HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA

    Uh... is an idiot and doesn't understand how this is news. Ok, maybe not news, but DAMN FUNNY!

    DRM = Digital Rental Media

    link to this | view in thread ]

  4. icon
    Mike Masnick (profile), 18 Dec 2009 @ 2:24am

    Re: Uh...

    This was a problem for a single advance showing at a single theater, since resolved.

    Good to hear.

    How exactly is this news worthy?

    It's yet another example of pointless DRM interfering with legitimate uses for no good reason. Sorry if that wasn't clear. I tried to make that clear.

    Other than that, I'm curious why you always feel the need to curse in your comments on this site. It's a pretty sure sign that you don't have a very strong argument and you have to lash out at those who disagree with you, but who you cannot respond to with logic and a real argument.

    link to this | view in thread ]

  5. identicon
    LoL, 18 Dec 2009 @ 3:07am

    DRM!

    DRM - Don't Roll that Movie!

    LoL

    Call Dr. M. to solve your DRM troubles :)

    link to this | view in thread ]

  6. identicon
    LoL, 18 Dec 2009 @ 3:10am

    DRM!

    I just read in arstechnica that DVDs have more protection than video streams from the military predator drones.

    People die in wars and the military didn't even bother with hiding the video streams LoL

    link to this | view in thread ]

  7. identicon
    Anonymous Coward, 18 Dec 2009 @ 3:16am

    So....

    ....what was that about DRM only affecting pirates?

    link to this | view in thread ]

  8. identicon
    Anonymous Coward, 18 Dec 2009 @ 3:25am

    Re:

    Needs more HA

    link to this | view in thread ]

  9. identicon
    Anonymous Coward, 18 Dec 2009 @ 3:29am

    Re: So....

    I didn't realize drm affected pirates. I've never had any problems with it.

    link to this | view in thread ]

  10. identicon
    Anonymous Coward, 18 Dec 2009 @ 4:04am

    Re: Uh...

    This is a disaster because the DRM is actually costing them money, where as piracy is only possibly costing them money.

    They really look like fools, because you and I both know that if I was at all interested in Avatar, it could start watching it before I could actually drive to the theater.

    In other words, here is a theater that will not produce profit for Avatar directly due to DRM, while it did absolutely nothing to stop any pirate.

    link to this | view in thread ]

  11. icon
    Jon Renaut (profile), 18 Dec 2009 @ 4:10am

    New business models

    Mike, I don't know why it's so hard for you to understand. DRM enables new business models.

    In this case, the new business model is technical support at German movie theaters. Think how many people can be employed who would otherwise be living on the street, all because of DRM!

    link to this | view in thread ]

  12. icon
    Yeebok (profile), 18 Dec 2009 @ 4:13am

    Re: DRM!

    I read the insurgents have been watching the predator drone feeds or similar too.

    As for the story, it's definitely news worthy. Any epic fails due to DRM are, really.

    link to this | view in thread ]

  13. identicon
    LoL, 18 Dec 2009 @ 4:14am

    Free the world.

    https://www.liberateip.com/index.html

    Just read about some iniciatives like the link above that are trying to buy copyrights and release those under CC commons, GPL or other liberal licenses :)

    This is part of something that people call "Threshold pledge system" where basically what the people pay for is what they get with a copyleft license.

    http://en.wikipedia.org/wiki/Street_Performer_Protocol

    link to this | view in thread ]

  14. icon
    senshikaze (profile), 18 Dec 2009 @ 5:30am

    Re: Re: So....

    zing!

    link to this | view in thread ]

  15. identicon
    SNL, 18 Dec 2009 @ 5:38am

    Re: Re: Needs more

    >>Needs more HA

    Needs more cowbell!

    link to this | view in thread ]

  16. identicon
    DS, 18 Dec 2009 @ 5:52am

    Re: Re: Re: Needs more

    Needs more HAbell.

    link to this | view in thread ]

  17. identicon
    Anonymous Coward, 18 Dec 2009 @ 6:05am

    Buy a DRM product you don't "own" it and severely limited depending on the DRM in play... copy a DRM liberated product you own it. You can convert to a different file type, display it to any media output device you want assuming the media device isn't incredibly locked down, use it as long as you care to, what else am i missing?

    link to this | view in thread ]

  18. icon
    B's Opinion Only (profile), 18 Dec 2009 @ 6:05am

    I am as anti-DRM as the next guy, but the encryption and rights management built into D-cinema motion picture distribution is actually a benefit to all involved.

    The National Association of Theatre Owners publishes a set of Digital Cinema System Requirements that address equipment interoperability and compatibility. If some theatre in buttfuck nowhere can't unlock their copy of Avatar, they are either not following the standards or they are not legally allowed to screen the movie at that time.

    D-cinema distribution allows digitally perfect copies of films to be distributed to theatres on $60 hard drives instead of $2000-$5000 film prints. Each time a D-cinema package is projected, it 'phones home' to ensure that the particular theatre is authorized to project that film at that time. This enables studios to control when films are released in various markets, to accurately bill exhibitors only for the number of actual screenings, and (presumably) to watermark each screening to track piracy. If a copy is lost or stolen they can simply disable that copy.

    D-cinema DRM is not at all comparable to the horrendous controls people try to place on consumer media. Digital theatres invest in millions of dollars worth of gear to project digital movies and DRM has been part of it from the beginning. In fact, D-cinema encryption is probably the only reason digital exhibition is allowed by the studios to exist. This is not some poor schmuck who can't watch his iTunes movie because he isn't connected to the Internet. Digital cinema systems are designed from the ground up to be rights managed and net-connected.

    For moviegoers, D-cinema allows us to see films with the picture quality and sound the creators intended, to always view a perfect 'print' without scratches and sound pops, and to (maybe someday) benefit from the reduced costs to theatres and distributors.

    D-cinema and the DCI Standard are examples of DRM with a purpose and it works very well.

    link to this | view in thread ]

  19. icon
    :Lobo Santo (profile), 18 Dec 2009 @ 6:22am

    Re:

    (I'll second that!)
    HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA!!

    link to this | view in thread ]

  20. icon
    John Fenderson (profile), 18 Dec 2009 @ 6:50am

    Re:

    (Am I the only one who thinks that Avatar looks like a truly horrible movie?)

    I actually don't care about this kind of DRM. Consumer DRM angers me, intra-industry doesn't affect me.

    However...

    "D-cinema distribution allows digitally perfect copies of films to be distributed to theatres on $60 hard drives instead of $2000-$5000 film prints."

    This makes no sense. Certainly it's perfectly possible -- easier, even, to put the film on a hard drive without involving DRM. So DRM doesn't "allow" that.

    "Each time a D-cinema package is projected, it 'phones home' to ensure that the particular theatre is authorized to project that film at that time."

    Sounds like the kind of scheme that could be broken pretty easily, if anyone cared to do so. So this probably has all the same issues as every other kind of DRM. I see nothing about this that makes it a "better" DRM.

    link to this | view in thread ]

  21. icon
    Chronno S. Trigger (profile), 18 Dec 2009 @ 7:01am

    Re: Re:

    "(Am I the only one who thinks that Avatar looks like a truly horrible movie?)"

    No, from the sounds of it, it's a Sci-Fi B-Movie (like the ones you see during the day on Syfy) with a $500,000,000 budget. The reviews I've been hearing about it say that the first two hours of the movie are complete crap but are made up for in the last 40 min.

    My question about the DRM is what happens when the internet connection goes out? I can hear AC now "that's why you pay for a dedicated internet connection". They do go out, and more often than you think. What, is a movie theater going to cancel a showing because their FiOs line got cut by an overzealous gardener?

    This DRM also hasn't stopped a single movie from being pirated. I don't see how Avatar is going to be any different.

    link to this | view in thread ]

  22. icon
    Killer_Tofu (profile), 18 Dec 2009 @ 7:06am

    Re:

    Your oh so great DRM sounds like a huge waste of money to me. Maybe if they removed all that pointless DRM they could save money on equipment and then lower the price on concessions. Prices are so high I never buy anything.
    DRM, no matter how you look at it, only makes sense to those who are blinded by the thought of control.

    It is very simple, if it is digital, it will be copied. Simple as that. Why waste money trying to stop it?

    link to this | view in thread ]

  23. icon
    Hephaestus (profile), 18 Dec 2009 @ 7:23am

    Re:

    really Big Ole SMILE ... thanks I needed that

    link to this | view in thread ]

  24. icon
    submetropolis (profile), 18 Dec 2009 @ 7:27am

    Good to hear

    I only wish it preventing the movies release on a larger scale. Unlike others I hope the movie and music industries fail. Bands will start releasing their music online without large record companies getting in the way of their sales. movie makers will have to dare I say compete in a world market with asian counties that get their movies out for free.

    link to this | view in thread ]

  25. icon
    The Groove Tiger (profile), 18 Dec 2009 @ 7:45am

    Re: Re: Uh...

    Well, I assume the accountants are happier when knowing that they have "spend 10 million preventing piracy" than hearing that "piracy may or may not have cost them between 1 and 2 million, with a chance that it actually helped them make money instead". They don't really know how to put that in the books.

    link to this | view in thread ]

  26. identicon
    Anonymous Coward, 18 Dec 2009 @ 8:03am

    Talk about over hyping a story! Mike, you are truly a classic hater at times.

    The complex DRM system, which involves several certificates and server-delivered time-sensitive keys for hard drives and projectors, failed in a way consistent with the movie’s epic status. Unfortunately, after working for several hours cinema workers failed to decrypt 150 gigabytes of data, which resulted in at least one location reverting back to the 2D version

    OH NOES! 1 theater had to play it in 2D instead of 3D! Oh NOES! DRM is so bad, it disrupted, what, 400 people?

    Please Mike, this is another post where you show that you really do massively slant stories.

    link to this | view in thread ]

  27. identicon
    Anonymous Coward, 18 Dec 2009 @ 8:04am

    Re: Re: Re: Uh...

    Well, they could just put another 1-2 million on the advertising costs line?

    That looks a lot better than 10 million on the circumventing piracy line..

    link to this | view in thread ]

  28. identicon
    Anonymous Coward, 18 Dec 2009 @ 8:09am

    Re:

    *Whoosh*

    400 paying customers disrupted.

    1 paying theatre getting screwed.

    0 pirates stopped.

    link to this | view in thread ]

  29. identicon
    Anonymous Coward, 18 Dec 2009 @ 8:34am

    Re: Re:

    How do you know 0 pirates were stopped? The data is right there, perhaps someone tried to copy it and disrupted the whole thing?

    That's the trick with piracy, you don't accurately know how much happened because they ain't exactly reporting it.

    *whoosh*, there goes the real world right over your head son.

    link to this | view in thread ]

  30. identicon
    Luci, 18 Dec 2009 @ 8:35am

    Re:

    If I pay to see it in 3D (and it does cost more for that option), and the theater can't even get it to play in the proper format? I'm getting my money back and suggesting people go elsewhere. So... your 400 inconvenienced movie-goers are now 400 word-of-mouth bad reviews of the theater, itself. Word of mouth advertising is stronger than any other form (so says study after study), so... was it really that big a deal?

    .
    .
    .

    YES! It was!

    link to this | view in thread ]

  31. icon
    Chronno S. Trigger (profile), 18 Dec 2009 @ 8:35am

    Re:

    "Unfortunately, after working for several hours cinema workers failed to decrypt 150 gigabytes of data, which resulted in at least one location reverting back to the 2D version"

    Holy shit, not only do these people have to depend on an internet connection to authorize the playback but they need mainframes to decode the data in the vary small window they have? And all to (not) stop piracy. No wonder ticket prices are too damn high.

    link to this | view in thread ]

  32. icon
    Dark Helmet (profile), 18 Dec 2009 @ 8:47am

    Re: Re:

    "(Am I the only one who thinks that Avatar looks like a truly horrible movie?)"

    No, you aren't. I have a fairly good method for predicting the worth of a movie, though it's certainly not fool proof:

    When the previews for a new movie come out, pay close attention. If the commercials for the movie use the same three or four clips in the previews and adverts over and over and over again, without multiple commercials featuring multiple groupings of clips, you've likely got a stinker on your hands.

    This method saved me from "I Hope They Serve Beer In Hell", both Terminator movies after the second one, Wolverine, and "Funny People".

    On the other hand, it got me to watch "The Hangover" and will get me to go to the theatre for Sherlock Holmes....

    link to this | view in thread ]

  33. icon
    jjmsan (profile), 18 Dec 2009 @ 8:53am

    Re:

    Unless of course it doesn't work or if it is unable to phone home. Also if the next guy is Mike your initial statement is incorrect.

    link to this | view in thread ]

  34. icon
    Chronno S. Trigger (profile), 18 Dec 2009 @ 8:57am

    Re: Re: Re:

    That's the trick with piracy, you can't just stop it in one place. You must stop it everywhere. If just one gets threw, it's over.

    And the data is not right there, you look at what is written and pretend it's something else. The AC you are replying to is just going with what he sees (you know, how the real world works).

    That "whoosh" was your world, not the real one. There is a difference.

    link to this | view in thread ]

  35. icon
    Chronno S. Trigger (profile), 18 Dec 2009 @ 9:02am

    Re: Re: Re: Re: Uh...

    Or they could just not put it in there at all, since it's not really a loss. There's no actual money or product going out to account for that 1-2 million. Pisses of the IRS when money just appears.

    link to this | view in thread ]

  36. identicon
    Anonymous Coward, 18 Dec 2009 @ 9:40am

    Re: Re: Re:

    Yeah, because, the DRM will surely prevent Avatar from being available for download the day of its release.

    link to this | view in thread ]

  37. icon
    Almost Anonymous (profile), 18 Dec 2009 @ 9:53am

    Re: Re: Re: Re: Needs more

    I see what you did there.

    link to this | view in thread ]

  38. icon
    Almost Anonymous (profile), 18 Dec 2009 @ 9:56am

    Re: Re: Re:

    """
    On the other hand, it got me to watch "The Hangover" and will get me to go to the theatre for Sherlock Holmes....
    """

    Ugh, dude, don't do it, you'll hate yourself in the morning.

    link to this | view in thread ]

  39. icon
    Dark Helmet (profile), 18 Dec 2009 @ 10:07am

    Re: Re: Re: Re:

    "Ugh, dude, don't do it, you'll hate yourself in the morning."

    Well, now that I postulated my preview theory for everyone, I kinda have to, don't I? If only to see if this is yet another affirming example?

    link to this | view in thread ]

  40. identicon
    Chimpbush McHitlerBurton, 18 Dec 2009 @ 10:10am

    Re: Re: Uh... (What-Fucking-Ever...)

    Whoa there Captain...

    This guy is obviously a douchebag, but complaining about cursing in a comment? And the "curse" was the word "bullshit"???

    Fuck you. I had no idea you fostered contempt for those who use a little color in their language.

    I can imagine you feel prevented from using colorful language in your responses because this is your site, and you have to maintain a certain level of professionalism, but lay off the rest of us dude; we don't have the same mandate.

    My advice? Stick to the facts and skip that last paragraph. Doing so makes him look stupid and you look... not.

    Just saying...

    CBMHB

    link to this | view in thread ]

  41. identicon
    AnonCow, 18 Dec 2009 @ 10:21am

    That's like putting DRM on a dog whistle so humans can't copy its sound...

    link to this | view in thread ]

  42. identicon
    Dave, 18 Dec 2009 @ 11:33am

    Re: Re: Uh...

    And it happened 4-5 days ago...

    link to this | view in thread ]

  43. identicon
    The Anti-Mike, 18 Dec 2009 @ 12:18pm

    Re: Re: Uh...

    You know, about once every few years, I have to replace the pad lock on my outside shed because it rusts up and stops working. The day it stops working, I curse at it because it isn't working. Then I think that probably more than once it has kept someone from stealing stuff out of my yard or kept someone's kid from getting hurt, and I remember why I had a padlock on there.

    Mike, everything has occassional failures. It takes a true hater to ignore everything else that happens and only call attention to it when there is a failure.

    How many cimemas do you think showed Avatar 3D last night? How many did so without a blink? What is the failure rate? I suspect the failure rate is lower than you own on this blog. Should you mock yourself more often as a result?

    link to this | view in thread ]

  44. identicon
    Anonymous Coward, 18 Dec 2009 @ 4:23pm

    Re: Re: Re: Uh...

    And what would the failure rate have been sans DRM? Lower! What would the piracy rate be without DRM? Exactly the same!

    Lesson learned - DRM caused zero gain, and net loss.

    Missed the point again Anti-Mike. Try again tomorrow.

    link to this | view in thread ]

  45. icon
    PaulT (profile), 19 Dec 2009 @ 5:45am

    Re: Re: Re: Uh...

    "Mike, everything has occassional failures. It takes a true hater to ignore everything else that happens and only call attention to it when there is a failure."

    Is that why you dive into every thread here to attack Mike?

    It's a simple concept that Mike's stating, let's see if you can follow. The only purpose behind DRM is to remove your rights to content that you've legally paid for, on the pretence that you might be a "pirate". Be it regional controls, blocks on which devices you can copy your music to or read your eBooks on, DRM only ever affects legal customers. It NEVER stops "piracy" - all DRM can be cracked, and those downloading illegally will get the non-DRM copy. Only legal customers suffer from DRM restrictions.

    Here, we have a perfect example of this happening. An entire screen full of paying customers were denied the experience they had legally paid for. Those who stayed at home and pirated the movie instead were not affected. It's not an isolated incident, but a side-effect of the very nature of DRM. You can call me a DRM hater - I have never, and never will purchase DRM-infected digital content for reasons of both practicality and principle - but you're not really refuting the points by saying "oh, only ONE cinema full of people were affected so it doesn't matter". I'd like to bet that no "pirates" were affected.

    As for your idiotic shed analogy - you are legally allowed to replace the lock on your shed and access your own property within. Thanks to the DMCA, if your digital DRM fails, you've lost everything you paid for. You really don't see the difference, and the problem with this?

    link to this | view in thread ]

  46. identicon
    Anonymous Coward, 19 Dec 2009 @ 7:28am

    Re: Re: Re: Re: Uh...

    Is that why you dive into every thread here to attack Mike?

    Mike tries very hard to stretch things out, to make things look worse than they are. Avatar was shown to something like 300,000 people in it's opening shows ($3 million take, average $10 a ticket), and perhaps 400 people didn't get to see the movie right away because of a technical issue. Failure rate so small that it is almost not worth noting, unless you are desperately trying to slam DRM.

    DRM isn't the best solution, nobody says it is. But if I am premiering a brand new $300 million dollar digital movie all over the place, you gotta think that they are going to have some sort of protection, rather than making it easy for some reel jockey to just copy it and dump it on the internet directly in it's full digital glory. You would have to be totally moronic to think otherwise. This isn't consumer DRM, this is a company protecting it's investment.

    you're not really refuting the points by saying "oh, only ONE cinema full of people were affected so it doesn't matter". I'd like to bet that no "pirates" were affected.

    I am betting that if the movie was sent to theaters in digital format without any protection that there would be a full digital copy online right now. Instead, all there are is cam rips, nothing more. So I would say that yes, some pirates were certainly affected.

    As it is, where is the moral outrage about the cam rips themselves? Isn't it stupid that TPB has a number of them up there today? Is this obvious thieving something that Mike should be upset about? He gets all up in arms about people getting in trouble for having cameras in movie theaters, and yet he doesn't mention stuff like this.

    More and more techdirt is becoming a one sided slam job, I just hope to open some eyes and get people like you to stop sipping the koolaid long enough to realize that there are two sides to almost every story, and Mike is only telling you one.

    link to this | view in thread ]

  47. identicon
    RealityRush, 29 Dec 2009 @ 10:20am

    While Mike is very biased, and this isn't really a "disaster" as it's only one theatre, he is still right this time.

    Avatar was literally a movie impervious to pirating. You could've removed DRM from it, and I guaruntee the only difference would've been those 400 people in Germany getting to see the movie as they paid for. Pirating of it would not increase.

    This is beasic economics. James Cameron made a product that people were willing to pay for, plain and simple. Sure, without DRM there would've been an exact digital copy of Avatar floating the internet the day it came out, or even before that, but who has the 3D monitor/TV to play it? No one. Well, maybe they could've just gone out and bought the glasses for it? If they are willing to go that far so see that movie pirated in 3D at home, I doubt they would've paid for the movie to begin with, and probably watched the ham handed home video version on the internet anyways. And additionally, what's the point of pirating if you're going to pay for the glasses, it is no longer free.

    Not to mention the size of the screen and the effects obviously mattered to people, or they wouldn't pay 3-10 dollars extra for a 3D ticket in IMAX. Nor would they see the movie numerous times, which I have as have some friends of mine.

    DRM normally for movies is arguably necessary, but for Avatar, there is no such excuse.

    As it has been said many times, make a product people think is worth it, and they will pay for it.

    link to this | view in thread ]


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