Interscope And Best Buy Team Up To Give You A Free Twitter Application For Free (With Purchase)
from the well,-hot-damn dept
Dear major record labels: when we suggested you learn how to embrace "free" in your marketing and promotions, this isn't quite what we meant. Consumerist points out that Interscope (part of Universal Music) has put together a promotion with Best Buy, whereby if you buy a CD from certain Interscope artists, you get a free copy of the software Tweetdeck. Well, that's nice... other than the fact that Tweetdeck is already free. Great deal! Now, to be fair, the copy of Tweetdeck you get is a special "customized" version that automatically has you following 16 Interscope artists (even if you only bought a CD from one of them). Of course, you could also just follow any of those artists yourself (again, for free), so it's not quite clear what the promotion is. But, they sure seem to suggest it's a big deal in the Best Buy newspaper ad:Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: free, music, tweetdeck
Companies: best buy, interscope, tweetdeck
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TweetLoading?? ;)
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Free Google Search
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... this is Interscope not Sony ... ;)
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... this is Interscope not Sony ... ;)
but you just have to love those bonus tracks on Sony's CD's
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Good News / Bad News
Bad News: Scarce goods ironically still elude them....
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Tweetdeck for Free !!
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Mike. Now you're just being mean.
:)
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Mike. Now you're just being mean.
Heh. And the only reason I added that sentence was because someone here read that post earlier and said it was too mean, and that I should at least state something positive in Interscope using free. So I added that sentence. :)
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other bands
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BestBuy.com/tweetdeck
bestbuy.com/tweetdeck
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From the other side... Tweetdeck is doing whats right.
in a commercial product it seems. They are doing what's exactly right by giving away their product to home users and still managing to benefit from their work.
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