IOC Threatens Ski Gear Company For Mentioning That Gold Medal Winner Wears Its Stuff
from the who-owns-a-name? dept
The International Olympics Committee's abuse of intellectual property law continues to go to ridiculous lengths. Slashdot points out that apparently UVEX, makers of popular skiing gear such as goggles and helmets (I own a pair of their goggles, actually) had happily mentioned somewhere that gold medal winner Lindsey Vonn had worn some of their gear on their website... and the IOC sent them some sort of nastygram. Amusingly, UVEX responded in verse, with a blog post entitled Blonde we like wins Downhill (Last name rhymes with "Bonn"). Here's a snippet:There once was a lawyer from the IOC,I can't see how such a claim could stand up in court. Accurately reporting that an Olympian wore your gear seems like it would fall under a perfectly legitimate fair use claim. But who has time to battle the IOC? In the meantime, did you know that Lindsey Vonn wore UVEX gear even though (*gasp*!) UVEX didn't sponsor the Olympics?
who called us to protect "intellectual property."
"During the Olympics", she said with a sneer
"your site can't use an Olympian's name even if they use your gear."
"No pictures, no video, no blog posts can be used..."
Even if they are old? "No!", she enthused.
While Olympians chase gold the IOC pursues green.
Cough up millions, or your logo cannot be seen.
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Filed Under: gold medal, lindsey vonn, olympics, trademarks
Companies: uvex
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"Accurately reporting that an Olympian wore your gear seems like it would fall under a perfectly legitimate fair use claim."
You can use trademarks if it is factually accurate. So a former playmate of the year can state on her website that she was a playmate of the year.
Ford can use the Chevrolet trademark in an advertisement where it compares its vehicle to GM's vehicle.
And factually pointing out that an Olympic athlete wore your clothing is completely legal.
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Just because you have a trademark does not prevent others from using the trademark when referring to your goods and services and doing so is done correctly. The Olympic organization has no basis for complaint and will lose. In fact, the case should be dismissed before it gets very far.
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In THIS case, the same argument could be applied to Lindsey Vonn's name, but like Techdirt pointed out, who has the time/money/desire to take on the IOC in court?
And I think the bigger question is this: since when did atheletes start handing over their names to the IOC for trademark purposes?
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They signed some form somewhere. Any athlete who would not sign would not be allowed to play. The Olympics is about money, not about athleticism.
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Re: since when did atheletes start handing over their names to the IOC for trademark purposes?
I think if I owned the goggle company, I'd have some smart @$$ remark like "See... Our products are so good that top atheletes use our products even when we dont pay them to!" That's the best advertising yet!!
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Re: Re: since when did atheletes start handing over their names to the IOC for trademark purposes?
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Re: Re: since when did atheletes start handing over their names to the IOC for trademark purposes?
Yeah, sharp idea... :)
Heck, even if they get sued, it's mass publicity... or maybe that was the intention from the start, huh? That's pretty cynical of me, but...
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Re: Re: since when did atheletes start handing over their names to the IOC for trademark purposes?
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Re: Re: since when did atheletes start handing over their names to the IOC for trademark purposes? ... and implied endorsements
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Rhymes!!!
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Re: Rhymes!!!
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Re: Re: Rhymes!!!
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Re: Re: Rhymes!!!
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where does it go??
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Re: where does it go??
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Re: Re: where does it go??
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Re: where does it go??
And hookers, well you really don't want cheap hookers do you?
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With apologies to Basho
What answer can we give you?
Bad, bad poetry.
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I think I'll just take a pass on watching the .....pics anymore.
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I did hear and see that myself..
So I know for a fact that Lindsey Vonn wore UVEX gear while winning her gold medal in the Olympics.
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Re: I did hear and see that myself..
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Re: I did hear and see that myself..
She was also wearing ski pants but I don't know what brand.
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Risky marketing move but perfectly legal
But Lindsey could embarrass them by criticizing the performance of their gear or publicly switching to something else and saying it's better. Since she doesn't have a licensing deal with them, she'd be free to do it.
Of course, if I'm the company, I'm feeling pretty safe at this point to sit back and enjoy the free publicity -- knowing that when the biggest race of her life came up, she chose our stuff and won -- enough said.
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And this is why...
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I would think not.
So again, who's infringing upon who?
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Right?
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Right?
Wrong. They would *like* to own all that information and treat it like a commodity, but the law doesn't work that way. They might have more leverage if the Olympics were an entirely private event, but since it runs on huge amounts of public money it's hardly "private". Facts are facts, and it's pretty much never illegal to simply communicate a fact (I guess there are exceptions like if you have signed an NDA)
And nobody "owns" content, though a lot of people seem to think they do.
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Well I think the IOC's point is at the top of there head:p
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Lindsay Vonn
"Hot damn!" I thought to myself "Lindsay Vonn wearing UVEX goggles?"
Well, when I saw Lindsay Vonn wearing UVEX goggles, it was pretty great, but when Lindsay Vonn won a gold medal and she lifted her UVEX goggles to cheer to the crowd, I was ecstatic.
I think we can all agree that seeing UVEX goggles on an Olympian is surely wonderful, but seeing them on a Gold Medal winner, especially Lindsay Vonn, that was wonderful.
I think UVEX goggles on Gold Medal Winner Lindsay Vonn are probably the best use of UVEX goggles, and probably afforded Lindsay Vonn some spectacular views of the Olympic park when she won her Gold Medal.
(Not a shill for UVEX or Lindsay Vonn)
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Re: Lindsay Vonn
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Thank you, New Kids on the Block
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I avoid those companies like the plague now. The Olymp*cs are giving themselves a bad name now.
It's more like the Ol-GIVEUSCASH-pics.
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Hear, hear!!!
And erase your memory afterwords, just in case you seen something!!
They really should take it off TV too - someone might say something copy-written or trademarked to a friend watching at the same time!
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I stopped watching...
I'm actually considering not buying anything with an Olympics logo on their branding, at least while that logo is on their branding. Should probably note it somewhere.
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Biting the Hand That Feeds
Even if UVEX is not directly giving money to the IOC, they are contributing resources that allow the IOC to have a show. It seems to me that the IOC has an interest in having the widest possible pool of athletes that they can exploit as cast members for their shows. Company contributions to athletes increases that pool by allowing more athletes to afford to show up.
I'm certain that most, if not all, companies that sponsor athletes do it so their name becomes visible to people who are most likely to be interested in the gear or services they sell. In this case, the IOC seems to be forcing them to make the contributions anonymously. This seriously reduces the incentive to make the sponsorship.
If this continues, I foresee fewer corporate sponsorships leading to fewer athletes.
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Oh well, I'll catch them in 4 years when they come around again.
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More male Olympic contestants...
Why doesn't Trojan have a big stamp of their name on the side???
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UVEX takes the blog down
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UVEX takes the blog down
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