EMI Gets State Farm To Sponsor Embedding Ok Go Video -- But Should You Need A Sponsor To Embed?
from the ok-stop dept
We were just writing -- yet again -- about EMI's short-sighted decision to block all embedding of Ok Go's videos (even ones that the band produced entirely on their own). This is despite the fact that it was the widespread embedding of the famed treadmill video that helped Ok Go become as well known as it has -- earning EMI a lot of money. Now comes the news of a "resolution" to the issue, as EMI will allow an Ok Go video to be embedded thanks to an as-yet-unexplained "sponsorship" by State Farm. While this shows, in some way, how different business models can step in and help pay for content, it worries me that EMI now seems to think a video needs to be directly sponsored to allow for embedding. Does EMI truly not understand that embedding is what helped Ok Go become so well known? There's no reason why they couldn't have allowed the regular embedding to remain and still have done a sponsor deal on top of it.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: embedding, ok go, sponsorship, videos
Companies: emi, state farm
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You are perfectly correct ... After spending $10,000 USD on Lawyers fees, $5,000 on payroll, and $2,500 on airfare and hotels, $10,000 on prostitutes and cocaine, that by far exceeds the $5,400 dollars they made so far on the youTube downloads and the $500 dollars they are going to make on the sponsorship. (sarc)
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There is a new sucker evreyday. Today its State Farm.
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If giving it away helps you make more elsewhere, is it really that scary? Or is it just smart business strategy?
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Someone didn't give it away, but then someone did give it away!
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Great logic there.
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It only works if you use candy to promote a shop, but do not give away candy to promote the product!
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Memetic Inhibitors
Placing an inhibitor on the propagation of the meme is massively counter-productive.
Record companies used to shell out hundreds of thousands in payola (illegally) to radio stations - now there are armies of fans willing to take up this function for free... and EMI is trying to stop them.
Really, this company does not deserve to be in business. The culture would be better served if it broke up into a series of indies run by less out of touch people.
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Re: Memetic Inhibitors
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one word
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Alternatively, if it is available internationally, there's a lot of money State Farm are paying to advertise their products to people who can't possibly use them...
Maybe at some point these idiots will learn how the internet works. It's a start, I suppose, but no less ridiculous than not allowing embedding at all.
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video on nick
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