Surprising, But True: Disney Gives Up Trademark Claim Over Mascot Duck
from the good-for-them dept
Last year, we wrote about how the University of Oregon cracked down on a great student video supporting the school's football team, because the team's mascot was in the video. Why should that matter? Well, it turns out that the team's mascot looks quite a bit like Donald Duck, whose trademark is (of course) owned by Disney. It turns out that Disney and the University of Oregon had a long-term handshake agreement made with Walt Disney himself, that said the University could use the duck as its mascot, but had to get agreements from the company to use it in any setting outside of the agreement -- hence the university freaking out about the student video. But, in some surprisingly good news, Maurice Troute alerts us to the news that Disney has now agreed that it has no trademark claim over the mascot. Apparently, printed logos and t-shirts and such still are covered by the Disney agreement -- but the physical mascot has been set free:In an agreement finalized this week, Disney acknowledges that the "current incarnation of a costumed character featured at the University of Oregon's athletic and promotional events (the 'Oregon Duck') is not substantially similar" to Disney's Donald Duck character.Kudos to Disney for apparently being willing to not just respect a decades old handshake agreement on this, but to recognize when it should no longer try to stretch the trademark and let a clearly distinct usage go free. Given that Disney has a history of being really aggressive over such things, this is a nice surprise.
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Filed Under: mascots, trademark, university of oregon
Companies: disney
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There is a saying
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Disney is different now
When Disney purchased Pixar many important things happened. The most important being that John Lasseter was named Chief Creative Director. This has changed Disney and the culture of Disney dramatically.
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WHAT!??!!
when did this happen and why wasn't iit in the news
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Re: WHAT!??!!
They say the purchase was primarily for the movie properties.
That reminds me, I need to remember to reevaluate my news sources whenever I go "when did this happen"...
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Re: WHAT!??!!
when did this happen and why wasn't iit in the news"
It was floated originally around Sept/Oct and completed around new years. I was at several conventions in the fall where this was the big topic of conversation, and not a little amount of apprehension. The last thing the comics industry needs is an RIAA-like campaign of suing the few consumers of the product. It made the news in the mains, CNN, USAtoday, etc.
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OK...
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