More And More Musicians Embracing Free Music With Subscriptions For Support
from the improvisational-business-modeling dept
mrharrysan sends over the news of musician John Wood who is experimenting with giving away free music, while setting up a subscription to support him, as he creates a new album every month. It's not just a new album, but a pretty cool website called Learning Music Monthly which includes some cool artwork as well (and, hey, the music's pretty good too).Wood isn't yet making a living from this effort (though, I imagine an Associated Press article won't hurt), but it's cool to see another artist build on some of the ideas we've seen from others -- like Jonathan Coulton's song-a-week project, or Olafur Arnalds song-a-day for a week project -- and then build a subscription offer on top of it, similar to what Matthew Ebel has done with his subscription offering. Basically, what we're seeing is a lot of very creative people experimenting -- not by all doing the same thing, but by trying different things, sometimes inspired by others, sometimes arrived at independently, but all doing something cool.
In many ways, all of this business model experimentation is similar to the kind of experimentation these musicians do in the music itself. That is, they take ideas they have themselves, combine it with ideas inspired from others, and come out with something wholly unique and creative, which best matches with their own community. It's improvisational business modeling.
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Filed Under: cwf, john wood, music, rtb, subscriptions
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Isn't this the model that spurred the Renaissance?
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Because not enough people are buying. It's like asking the question "why not just sell horse buggies" when people are buying cars.
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Re: Duh
Or... he gets a recording contract with a record label and they do all the marketing and PR and produce a record and sell it and the artist gets little to nothing in the way of revenue from that, but does get valuable exposure that makes people want to see him and so.....
The artist sells the concert tickets for revenue.
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Re: Would I pay?
PayPal I suppose, ugh, but what's the solution?
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I use subscription model
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Re: I use subscription model
WALLED GARDEN ALERT! DINOSAUR ALERT!
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Re: Re: I use subscription model
You can't be that clueless, can you? I mean, I know you work for the movie industry, but seriously. Making dumb statements just confirms that you have no idea what you're talking about.
*Services* such as guitar lessons are different than straight content. You can get people to pay for ongoing services (future benefit, rather than cash for past creation). I've explained this to you, but you seem to have trouble grasping the concept.
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...Is the point where I stopped reading.
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Ah, yes. That's why Google is a failure too, right? After all, it made no money the first four years of its existence.
Please. Get real.
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This was especially funny in the recent "Frost and Sullivan" article where the best example you could muster of someone making money using free online video was...youtube.
Truly hilarious.
Until all this potential you see everywhere actually pans out in reality, your web 2.0 snake oil rhetoric will continue taste suspiciously of tap water...
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Less money? Less control? Wow! A 360 deal! What a steal!
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I used them solely to point out how ridiculously stupid you looked in claiming that you don't care about anyone not making money now.
I find it quite amusing that you had no actual response to that point, highlighting that you know you're acting like a fool.
This was especially funny in the recent "Frost and Sullivan" article where the best example you could muster of someone making money using free online video was...youtube.
Uh, no. Dan's article claimed that YouTube couldn't make money, and so I pointed out that they could. It's hardly the "only" example -- but I was responding to his claims.
Truly hilarious.
Only if you are reading deficient.
Until all this potential you see everywhere actually pans out in reality, your web 2.0 snake oil rhetoric will continue taste suspiciously of tap water...
Yes, and until then we'll wait and watch as you and your friends whine and whine and whine about how the world is ending as we watch people making more and more money. Fun stuff. Good luck going down with the ship.
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Reena verma
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Entrepreneurial Spirits
We will continue to encourage innovation from each client we serve and if a major artist wanted to give their music away, we would stand behind their decision to do so.
Keep innovating!!
Regards,
Benjamin Wade Inman
Managing Partner
ZONG Music Partners LLC
Nashville, TN
http://www.twitter.com/zongmp
http://www.myspace.com/zongmp
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Sean T Wright Was The First Album A Month Guy
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