Kulula Responds To FIFA Legal Threats With Hilarious Clarifying Ad
from the this-is-not-an-ad-about-the-world-cup dept
In response to our post about FIFA threatening Kulula airlines in South Africa over its advertisment jokingly declaring itself the "unofficial national carrier of the 'you-know-what'," JJ sends over the news that Kulula has put together a new ad that looks similar to the old ad, but which changes the text to the even more ambiguous: "Not Next Year, Not Last Year, But Somewhere in Between" to avoid saying the dreaded "2010." The artwork in the ad is similar to the original, but clarifies that each thing that you might interpret as being about the World Cup is actually about something else. For example, the vuvuzelas (horns) are "definitely, definitely golf tees" and the guy who looks like he might be playing football is actually just a "man putting his right foot in, his right foot out and shaking it all about." Small versions are below, but be sure to click through for the larger versions:![](http://farm5.static.flickr.com/4072/4457260779_f927b7118a.jpg)
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![](http://farm5.static.flickr.com/4022/4458037922_9867ef9b8e.jpg)
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Filed Under: south africa, trademark, world cup
Companies: fifa, kulula
Reader Comments
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2010
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FIFA will find something to complain about
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Troublemakers...
In fact, I happen to believe that part of the reason that the American public views the alcohol producers so differently than the cigerette producers is this type of behavior. Half the commercials and marketing efforts make fun of either the product, how it's viewed, or even their own customers....and we LOVE them for it!
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The way forward
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lol
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I have a dream...
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FIFA to go even farther
In a relates suit the NFL going after the use of a Giant in an attempt to protect their trademark. They are also considering suing God for his use of giants in the bible.
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Bravo Kulula.
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FIFA Needs to Cahnge Focus
Still, the whole thing is silly and the ad is funny.
Too bad FIFA couldn't focus their attention to the complaining, whining, unethical Italian team, then we would have real progress. 2010 ... ABI.
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Re: FIFA Needs to Cahnge Focus
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So funny!
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