Kulula Responds To FIFA Legal Threats With Hilarious Clarifying Ad
from the this-is-not-an-ad-about-the-world-cup dept
In response to our post about FIFA threatening Kulula airlines in South Africa over its advertisment jokingly declaring itself the "unofficial national carrier of the 'you-know-what'," JJ sends over the news that Kulula has put together a new ad that looks similar to the old ad, but which changes the text to the even more ambiguous: "Not Next Year, Not Last Year, But Somewhere in Between" to avoid saying the dreaded "2010." The artwork in the ad is similar to the original, but clarifies that each thing that you might interpret as being about the World Cup is actually about something else. For example, the vuvuzelas (horns) are "definitely, definitely golf tees" and the guy who looks like he might be playing football is actually just a "man putting his right foot in, his right foot out and shaking it all about." Small versions are below, but be sure to click through for the larger versions:Latest ad
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: south africa, trademark, world cup
Companies: fifa, kulula
Reader Comments
Subscribe: RSS
View by: Time | Thread
2010
[ link to this | view in chronology ]
[ link to this | view in chronology ]
FIFA will find something to complain about
[ link to this | view in chronology ]
Troublemakers...
In fact, I happen to believe that part of the reason that the American public views the alcohol producers so differently than the cigerette producers is this type of behavior. Half the commercials and marketing efforts make fun of either the product, how it's viewed, or even their own customers....and we LOVE them for it!
[ link to this | view in chronology ]
The way forward
[ link to this | view in chronology ]
lol
[ link to this | view in chronology ]
I have a dream...
[ link to this | view in chronology ]
FIFA to go even farther
In a relates suit the NFL going after the use of a Giant in an attempt to protect their trademark. They are also considering suing God for his use of giants in the bible.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Bravo Kulula.
[ link to this | view in chronology ]
FIFA Needs to Cahnge Focus
Still, the whole thing is silly and the ad is funny.
Too bad FIFA couldn't focus their attention to the complaining, whining, unethical Italian team, then we would have real progress. 2010 ... ABI.
[ link to this | view in chronology ]
Re: FIFA Needs to Cahnge Focus
[ link to this | view in chronology ]
So funny!
[ link to this | view in chronology ]
[ link to this | view in chronology ]