Match.com Upset That Other Dating Sites Cite Stats About Themselves, Like It Does
from the less-wrong dept
Online dating site Match.com sent a letter from its lawyer to rival Plentyoffish.com last week, accusing it of citing statistics about itself and its members (like the fact that they'll go on 18 million dates this year) that Match says can't be supported. It then went on to "demand that [Plentyoffish] immediately cease and desist"... or provide Match with user data to back them up. Ever the friendly rival, Match's lawyer said the company would be glad to sign a confidentiality agreement before taking a gander and Plentyoffish's proprietary data. POF's founder basically told Match to get lost, highlighting several figures that Match touts about its service, including one saying that an average of nearly 1000 people per day get married after first meeting on Match. To be honest, a lot of the figures cited by both parties are a little hard to believe, and sound like little more than attempts by the sites to sell hope to prospective users. But starting a fight over a rival's claims -- when all that's likely to do is call attention to your own -- may not be the wisest move for anybody in the online dating business.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: rivals, studies
Companies: match.com, plentyoffish
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--> The real story about this.
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Re:
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Fraud
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Re: Fraud
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Wow, talk about relationships doomed to fail.
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Re:
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to sell hope to prospective users.
HOPE
Hmmm...where have we heard that before.
The "alluring con" indeed.
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jay.sara
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They may be bad...
As for 18 million dates... highly arguable but I think we all have heads on our shoulders and will be able to see what's behind that statement.
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dating sites
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Response to: cconlyone on Jan 25th, 2011 @ 6:54pm
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Nice!
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Match.com
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unbelievable !!
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POF
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Dating Sites
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