Actor Explains Why He Downloads Unauthorized Content... Including Movies He's In

from the it's-just-more-convenient dept

Captain Kibble was the first of a whole lot of you to send in actor/comedian/writer/etc. Peter Serafinowicz's explanation for why he downloads unauthorized copies of things... including his own movies. The basic answer is convenience, but also a shifting view on media consumption. He does pay for some stuff, but only when it's equally convenient or, as many have called it, "better than free." It's worth reading the whole thing, but there are a few key snippets. He notes that there is definitely promotion value in having the content up on file sharing networks -- and notes that with his own show, obscurity is a much bigger threat than "piracy":
The visibility argument certainly makes sense for my short-lived BBC show. I'm revamping my website right now and my web team asked me if I would like them to hunt down and put and end to the torrents and RapidShare links to The Peter Serafinowicz Show, which was recently released in the UK on DVD. I said no because the show is still relatively unknown and I'd like as many people to see it as possible. In fact, I've used the torrents myself when I haven't had a copy to hand.

Much of it is already up on YouTube. If people like it enough they'll want to buy, to own, the DVD, which has lots of great extra stuff, but the DVD isn't even sold in the USA. The freely available content serves as a calling card for me, and for the other cast members and writers, hopefully enabling us to produce more hilarious stuff for the world's discerning comedy fans.
Another point he makes is that it's often the content providers own fault in making it so ridiculous difficult to legally get the content he wants to watch. He lives in the UK and is frustrated about TV shows getting to the UK much later, or other content that he can't legally reach at all from the UK. And sometimes, it makes no sense at all to him, so he just fires up BitTorrent instead:
I recently wanted to show my son Disney's classic Jungle Book and intended to get it on iTunes. Unfortunately, it is currently incarcerated within The Disney Vault. So I'm afraid I simply DL'ed a pixel-clear pirate copy which arrived in seconds. My moral justification for this? I once bought the VHS. It's your own vault, Disney!
He also sees how annoying the legally purchased versions of things can be:
"Ownership" is starting to change its meaning. If you buy a movie from iTunes you "own" the right to watch it on certain devices within certain constraints. When you "own" a DVD, you have the right to watch it whenever and wherever you want. However: you must watch ten minutes of promos, trailers and anti-piracy threats. I'll take the download, please.
Along those lines, he gets frustrated at ridiculous and unnecessary restrictions when he does by content -- restrictions that unauthorized copies don't have:
I own a physical copy of Anthony Lane's brilliant collection of New Yorker reviews, Nobody's Perfect. It's a heavy read (around 3 lbs.) and I wanted to get a copy for my iPad. I tracked down an ePub version of the book at the Barnes & Noble site, assuming, since iBooks also uses the format, that I could tranfer it to my iPad. Only the iPad doesn't read Adobe-encoded ebooks, not now at least. With the help of some sympathetic Twitter followers I then spent around ten futile hours installing Xcode and obscure Python scripts (not the funny ones) on two different computers in what seems to be the only method one can use to illegally decrypt Adobe ebooks. My moral justification for this? I've paid for the book twice.
Finally, he also has run into the ridiculousness of the recording industry. Earlier this year, we noted how insanely short-sighted it was of EMI to prevent embedding of the band Ok Go's viral music videos. Serafinowicz came across the same issue on a video he made for EMI, which he solved by releasing it in an unauthorized manner:
I recently directed the music video for Hot Chip's "I Feel Better." Contractually, the video had to be hosted on EMI's official YouTube channel, which disabled non-UK users from viewing it, limiting its audience by around 80%. Frustrated, I put it up on my own YouTube channel with no region restrictions, and at time of writing is just shy of a million views. EMI then remotely disabled embedding on my version, thereby limiting its audience again. If you're in the business of promoting a band, why would you want to stop people watching their promotional video?
It's basically the same story over and over and over again. People understand what's possible and what they can do with technology, and the industry keeps wanting to restrict what they can do, because the industry doesn't know how to deal with it. But that's never going to stop people. Once you understand what technology enables, why would you ever purposely limit yourself? The various content industries have so many chances to get this right, and every time they get it wrong -- to the point that even the folks who make their living from these industries are beginning to question the strategic aptitude of those in charge.
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Filed Under: business models, content, convenience, file sharing, peter serafinowicz


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  • icon
    william (profile), 17 May 2010 @ 9:34am

    I read the article last week too and it's really a good read. I would also vow in that people should head over and read the whole thing.

    and it's also a bit funny at some parts. XD

    link to this | view in chronology ]

  • identicon
    Stephen, 17 May 2010 @ 10:21am

    promotional video

    Exactly! Why would you lock down access to a promotional video? For the same reason, why do I have to watch a trailer, a commercial for a movie, before I watch the trailer, another commercial, I want to watch?

    link to this | view in chronology ]

  • icon
    Steve R. (profile), 17 May 2010 @ 10:33am

    The Concept of Sale Being Eliminated

    Well others are noticing that the concept of "sale" is being eliminated. ""Ownership" is starting to change its meaning.".

    We still need to go a step further with this concept. Content producers are "stealing" your rights to use a product. It time for us to recognize that when you buy content, some of the rights associated with the content are transferred to the buyer.

    Consumers have property rights too!

    link to this | view in chronology ]

    • identicon
      DCX2, 17 May 2010 @ 1:01pm

      Re: The Concept of Sale Being Eliminated

      I like your point. Consumers have property rights, too. Corporate America is stealing our rights, and in doing so they enable the theft of our purchased product.

      link to this | view in chronology ]

  • icon
    Hephaestus (profile), 17 May 2010 @ 10:42am

    "The various content industries have so many chances to get this right, and every time they get it wrong -- to the point that even the folks who make their living from these industries are beginning to question the strategic aptitude of those in charge."

    They will continue to get it wrong. The monopoly mentality, short term financial concerns, and contracts (national and international) they have will see to that. They have created a puzzle box of laws, contracts, and corporate structures, that limit and bind them to follow the course they are on. Even if they wanted to, they cant escape.

    link to this | view in chronology ]

  • icon
    ChurchHatesTucker (profile), 17 May 2010 @ 10:47am

    Frak You Kibble!

    Damn it! It's so rare that I come across something on a feed that I'm fairly sure Mike's not watching, and then Cpt. Kibble gets there first. Bastard.

    *pouts*

    link to this | view in chronology ]

    • icon
      Mike Masnick (profile), 17 May 2010 @ 10:52am

      Re: Frak You Kibble!

      Damn it! It's so rare that I come across something on a feed that I'm fairly sure Mike's not watching, and then Cpt. Kibble gets there first. Bastard.

      You were third of about 15 or 16 such submissions... :)

      link to this | view in chronology ]

    • identicon
      Captain Kibble, 17 May 2010 @ 1:30pm

      Re: Frak You Kibble!

      Ha! Beat ya!

      *sticks out tongue*

      Seriously though it was a very good article and pretty brave of him. Few people in his position would risk being seen as biting the hand that feeds them like that. I suspect a lot of artists share his opinions but don't voice them because of the potential risk to their earnings/employment.

      link to this | view in chronology ]

  • identicon
    DMNTD, 17 May 2010 @ 11:24am

    so ...ok

    Honestly, at what point can we admit that they DO know what they are doing and its for the love and trust of control? Not about who sees it or who wants it but who they decide to let watch it no matter how obscene it might seem in our brains.

    link to this | view in chronology ]

  • icon
    Hulser (profile), 17 May 2010 @ 11:39am

    Modern corollary

    obscurity is a much bigger threat than "piracy"

    "The only thing worse than being talked about is not being talked" - Oscar Wilde

    link to this | view in chronology ]

  • icon
    Sam_K (profile), 17 May 2010 @ 11:47am

    What I love about this article is that when he talks about these issues and his reaction it all sounds so simple and common-sense.

    Why is it so bloody hard for people to understand this stuff? I am 100% a new media man but with all the words I've read on this subject even I have been lead to the conclusion that "it's complicated" when actually it really isn't.

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 17 May 2010 @ 12:14pm

    all i could think of was "who"? seems this story is more about trying to fame whore your name than really meaning anything, and it looks like mikey fell for it.

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 17 May 2010 @ 12:19pm

      Re:

      The Masnick Sidekick Strikes Again!

      link to this | view in chronology ]

    • identicon
      Anonymous Coward, 17 May 2010 @ 12:25pm

      Re:

      You are right it could not possibly be anything but a headline grab it should have been obvious since YOU don't know who he is.

      link to this | view in chronology ]

    • icon
      Hulser (profile), 17 May 2010 @ 12:36pm

      Re:

      The obvious hook that Mike "fell for" is simply the irony that this guy pirates his own work. How well he's known isn't really relevant.

      Also, what's up with "mikey"? Are you so unsure of your arguments that you have to stoop to insults?

      link to this | view in chronology ]

      • identicon
        Dreddnik, 25 May 2015 @ 5:47am

        Re: Re:

        "Are you so unsure of your arguments that you have to stoop to insults?" Yes.

        link to this | view in chronology ]

    • icon
      Richard (profile), 17 May 2010 @ 12:50pm

      Re:

      all i could think of was "who"?

      This just demonstrates your ignorance.

      I have been enjoying his work for quite a few years now.

      link to this | view in chronology ]

      • identicon
        Anonymous Coward, 17 May 2010 @ 1:10pm

        Re: Re:

        you and his mom. congrats. maybe next week mike will run stories about the hundreds if not thousands of artists who choose not to be pirates. no, wait, dont want to give a balanced view on things.

        link to this | view in chronology ]

        • identicon
          Anonymous Coward, 17 May 2010 @ 1:21pm

          Re: Re: Re:

          And when you have a show on BBC and direct a music video for a band on a label (which according to you means they are successful), your opinion might actually be relevant.

          Of course, you're just hypocritical anonymous TAM who won't reveal anything about himself while whining that others won't either.

          link to this | view in chronology ]

          • identicon
            Anonymous Coward, 17 May 2010 @ 2:41pm

            Re: Re: Re: Re:

            hi mike. either log on as yourself or move on. you have reached the point of being meaningless.

            link to this | view in chronology ]

            • identicon
              Anonymous Coward, 17 May 2010 @ 3:20pm

              Re: Re: Re: Re: Re:

              The Masnick Sidekick Strikes Again!!!

              link to this | view in chronology ]

            • identicon
              Anonymous Coward, 17 May 2010 @ 5:31pm

              Re: Re: Re: Re: Re:

              I don't know which is funnier TAM, your incessant dodging every time your arguments are torn apart, or your constant tinfoil-hat paranoia.

              link to this | view in chronology ]

            • identicon
              Anonymous Coward, 17 May 2010 @ 5:31pm

              Re: Re: Re: Re: Re:

              HI TAM. Either log on as yourself or move on. You have always been meaningless.

              link to this | view in chronology ]

        • identicon
          Anonymous Coward, 17 May 2010 @ 1:28pm

          Re: Re: Re:

          They might not pirate their own work but they do pirate. And if not them, then their relatives and friends. Everybody pirates something. Even if they don't know it. Copyright laws are that convoluted. The average nobody doesn't know anything about intellectual property.

          link to this | view in chronology ]

        • icon
          Karl (profile), 17 May 2010 @ 2:07pm

          Re: Re: Re:

          the hundreds if not thousands of artists who choose not to be pirates.

          Good luck finding them. I've never met an artist who hasn't shared MP3's once in a while. Even Lily Allen was a pirate.

          Artists usually aren't against filesharing. They just keep quiet about it, because their opinions could get them fired, sued, or dropped by their label or studio bosses.

          When artists do speak out about copyrights, Masnick usually does a post about them. Though it may not be the post you want to see.

          link to this | view in chronology ]

  • icon
    Hulser (profile), 17 May 2010 @ 12:29pm

    So...

    If politicians want to sue Craigslist for encouraging prostitution -- when it actually just makes it easier for the police to capture dumb johns -- maybe they should go after Gizmodo for providing a venue for this guy to admit his crimes. /s

    link to this | view in chronology ]

  • icon
    Jupiter (profile), 17 May 2010 @ 12:48pm

    "Institutions will seek to preserve the problem for which they are the solution."

    Get rid of the distribution problem and you get rid of the distribution institution. If you control distribution you can control promotion too. The new problem is promotion - how to get noticed when there are a thousand alternatives. Which institution will solve that problem? The river of money is slowly changing course.

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 17 May 2010 @ 1:45pm

    woot! we got a rich one!

    SUE SUE SUE

    link to this | view in chronology ]

  • identicon
    arfnotz, 17 May 2010 @ 2:26pm

    OK Go

    Saw OK Go live in Orlando this weekend. HIGHLY unimpressed. Thier videos rock, their stage show is like watching noisy paint dry. Thay need to just make videos

    link to this | view in chronology ]

  • identicon
    hmm, 17 May 2010 @ 4:19pm

    every performance needs a fee...

    step 1: fit credit-card readers to the armrests of every seat in the cinema

    step2: require a 50cent payment per advert watched

    step3: a good half hour of trailers should nab about £7.50 a seat!!!

    step4: cackle mercilessly and consider ways to attach a payment meter to a childs cerebellum in case they dream about the movie they saw earlier!

    link to this | view in chronology ]

  • icon
    The eejit (profile), 18 May 2010 @ 1:44am

    He who can destroy an object, controls it.

    Who's up for a game of RIAA Whac-A-Mole? :D

    link to this | view in chronology ]

  • identicon
    John, 18 May 2010 @ 3:33am

    Excellent

    Great Article!

    link to this | view in chronology ]

  • identicon
    Bengie, 18 May 2010 @ 7:50am

    Who cares

    When everyday common activities become criminal, people will start to not care.

    The "industry" says changing the channel to skip commercials is "stealing".

    Damned if I do, Damned if I don't. I mind as well enjoy being a thief.

    link to this | view in chronology ]

  • identicon
    hmm, 22 May 2010 @ 2:26am

    actually thinking about this if 'promotional' trailers etc have value, then this means the un-skippable trailers have "value"....

    So how about hollywood produces "trailer-less" DVDs....which with some "value" removed would cost less?

    /gloveslap to face of hollywood as challenge....betcha theres no response by them!

    link to this | view in chronology ]


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