DailyDirt: Data Is Everywhere, Let's Use It

from the urls-we-dig-up dept

If you've been reading Techdirt for a while, you probably know that we're not big fans of this myth: "If you're not paying for the product, you are the product." Regardless of whether or not you pay for something, some companies will still treat their customers horribly. Likewise, there are also some corporations that try to treat customers (or users) with respect without expectation of payment for the favor. That said, it's easy to make mistakes that get mis-interpreted when it comes to analyzing consumer behavior. An unintentional email message to a targeted (or even un-targeted) group of customers can enrage a whole community. Consumer data is available to a lot of companies, but it might be wise for these companies to tread lightly with their data scientists. Here are just a few cases that data miners might want to check out. If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post via StumbleUpon.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: advertising, consumer behavior, data, data mining, emotional contagion, marketing, psychology, reputation, social experiments
Companies: facebook, okcupid, shutterfly, target


Reader Comments

Subscribe: RSS

View by: Time | Thread



Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.