Marvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are Advertising
from the someone's-confused dept
There's been plenty of buzz over the the upcoming movie Thor, and at the recent Comic-Con in San Diego, Marvel apparently showed off a trailer of the movie that got people excited. Of course, with so many people in the room, some filmed it, and it didn't take long for the clip to go online. Other movies have done this as well. I remember last year that Jon Favreau showed the first clips from Iron Man 2 at Comic-Con and then happily tweeted links to videos that people had put up. Apparently, however, Marvel isn't too happy about this. Benny6Toes points out that the trailer has been taken down and looking around the web, it appears to have been taken down from a bunch of sites, though others claim you can find it if you really want.Either way, I'm trying to figure out how this makes any sense at all. It's a trailer. The whole idea of it is to act as advertising for the movie and get people more interested in seeing the movie. And having people put it online for you makes it free advertising, which is even better. So why take it down at all?
In the meantime, since apparently it's forbidden to show the real trailer, we might as well include the absolutely hilarious fake trailer of a different mythologically-based movie, which is what the movie God of War, based on the video game of the same name, would look like if made by Wes Anderson:
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Amusingly, I'm seeing "video not available" in the embed.
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Re: Thor" Trailer. It's a headline, for crisesakes. Must be Friday.
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Yes, they are. They have discovered that some theatrical movies get a boost from an exclusive trailer and are trying to move that to DVD. The facts that the DVD will get ripped the second it's sent to manufacturers and that the target market for Thor is basically the same people who would have bought the Iron Man 2 DVD anyway escapes them...
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I worked for an entertainment site a few years ago that was very movie oriented. The only thing we got more than trailer leaks was takedown notices for said leaks. It was ridiculous. At one point, we actually wrote back, directly asking if they just didn't *want* the free publicity. But they don't care. Control is more important to them.
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There is a constant call on Techdirt for content producers to explore new ways of reaching people. Well, this is one of them.
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Techdirt was all part of the plan. Industry is making BILLIONS and techdirt is still proposing alternatives that net a few hundred thou here and there? It's cute, and all, but people follow the money.
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Awesomeness
As a trailer it is interesting in that it is over 5 minutes in length, so I would call it more of an extended preview that they could take apart and make into the standard 1 - 2 minute trailers.
OH and if you are wondering...Yes I saved it, its only in SD format, and as an xVID/AVI its about 50MB and 21Mb as a standard Flv format.
Oh and if Marvel is listening, Yes I have shown it to others, Yes I will recommend the movie to others becasue via the trailerpreview I think it's very worth the wait to see this brilliant adaptation of Norse mythology (very Stargate like too)
Oh and Marvel Legal team... alpharia@gmail.net if you want to contact me with a C&D.. My response will be to refer you to both the Australian statute and to the reply in Arkell v. Pressdram (1971) [unreported]
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Marvel Issuing Takedowns over Thor
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Marvel Issuing Takedowns over Thor
* A studio may want the trailer for their own site if there isn't much content to that website. It is therefore exclusive to them.the site, yet still viewable by the public. It does not appear to be the case yet with Thor- but it is possible.
*It wasn't an official trailer. It was a few scenes put together for a presentation.If the Captain America footage that was shown (which was simply a few dailies w/the timecode) made it on the net and Marvel/Paramount asked to take it down, would the net-folk still cry foul?
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Edward Sharpe & The Magnetic Zeros
What does this tell you?
Cheers Mate.
S.
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Sort of like when a movie is not shown to critics before it opens.
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Hi
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