Senate Passes Bill To Try To Quiet TV Commercials
from the important-stuff dept
While it's been talked about for ages, the Senate has now passed a bill that attempts to force TV commercials to be at a similar volume to the shows that they're paired with. As many people have complained over the years, it often feels that the commercials are set to a much higher volume to gain attention. Of course, in reality, this tends to annoy more than anything else. The so-called CALM Act (Commercial Advertisement Loudness Mitigation -- we really need to stop cutesy naming of bills) gives the FCC the mandate to make sure commercials are at a reasonable volume. The House has passed a similar bill, and once the two are aligned, it's likely this will become law.However, as John Abell points out at the Wired link above, this probably won't matter too much. Fewer and fewer people seem to actually watch TV commercials these days, and more TV viewing is shifting to the internet (where these rules won't apply). And, while I agree that louder commercials can be annoying, is this really the sort of thing that needs to involve the federal government?
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Filed Under: commercials, senate, tv, volume
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That is a good question, what things we as a society want our governments to be involved in?
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Who says it's a problem? The advertising industry say it isn't, and since they're in the industry they should know, right? It's just some maladjusted types who think otherwise.
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Re: Anonymous Coward
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I can't really speak tho, since I have never heard these commercials in usa.
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That's because they're a bunch of socialists. In the US we like our commercials and we like 'em loud!
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Gov't should act where the people cannot.
As a practical matter, since acquiring a remote control television sometime back in the 80's, I *never* listened to commercials, and watch zero now, quit totally around 2002 when crapulation and propaganda surged.
@ Pixelation: ??? The networks use LOUD to try and assure that commercials are noticed. They don't care whether you're annoyed (nor how the commercial insults intelligence) so long as *noticed*, the brand planted in your head.
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Re: Gov't should act where the people cannot.
Unless you happen to be in the TV advertising business.
They don't care whether you're annoyed (nor how the commercial insults intelligence) so long as *noticed*, the brand planted in your head.
Yes, even being *hated* is better than being *ignored*.
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The volume level on the television goes from 0 to 100. To watch a show at normal volume, it should be around 70. When the commercial break happens, you are BLASTED against the wall by the sudden increase in sound. To get the equivalent volume, you have to lower the commercials to about 8, 11% of the previous volume.
It's hard to understate how sudden and loud the change is. It wakes up the cats. It wakes up the dogs. It wakes up sleeping people who are upstairs behind closed doors. It sends any ducks in the yard flapping away. It can be heard by the neighbors. It is LOUD.
I keep telling her she should ditch AT&T but I wouldn't mind if congress solves the problem either.
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Re: Loud Commericals
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Loud Commercials
There used to be TV models with a feature that shut off commercial volume, but I guess that wasn't in the interests of big business. So to rely on business to serve anyones interests but their own is just plain folly. They are unashamedly arrogant and need smacked down. Didn't the banks try and blame everyone else for their failures. The Government should regulate and put the screws on the arrogant bastards at every turn.
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If I want to listen to classical or something else that legitimately needs full dynamic range, I've got Audacious Media Player for that.
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It's about time.
Well, Mike, when the damn people write these companies and ask them to stop doing it, but they refuse, just who the hell should it involve to get the job done?
My TV has a volume limiter on it and it still doesn't work against these commercials (hey... could these limiters be the reason why the decibel levels shot up in recent years?)
I don't want the gov't in our business either, but look around, Mike. We ask. They say "Screw you". We're left with no other choice.
Wait... there is that "stop watching", but as you can see, it's just easier to get laws passed than it would be to tell people to turn off that damn idiot box.
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Re: It's about time.
Media companies owe nothing to the people and routinely use every legal angle to strip away our rights.
Without an open market, there's no force to act against loud commercials. The only answer in those cases is regulation.
Are loud commercials worth the effort of the federal government? Maybe not, but the media companies don't mind wasting time on things that favor them.
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Re: Sirens on radio commercials
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Sound compression
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yes
Yes.
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Yes, we do freakin' need government in this
I have the right to watch my TV without being assaulted, without having to worry about muting the TV when I'm busy with something else, and without having to worry that my neighbors are going to start pounding on my walls/floor/ceiling because the commercials are insanely, ridiculously, unnecessarily loud.
Sure, it would be preferable if the morons responsible for this brilliant industry tactic would police it themselves, or simply get a clue, but they won't and they haven't, so let me take this opportunity to help these people out.
WHEN YOU BLAST YOUR COMMERCIALS SO THAT YOU CAN MAKE SURE I HEAR THEM WHILE I'M ON THE CAN OR GRABBING A SOOTHING BEVERAGE, I MUTE YOU INSTEAD OF LISTENING TO YOU. YOUR TACTIC IS BACKFIRING. SORRY ABOUT THE YELLING BUT...WELL...YOU HAD IT COMING.
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Re: Yes, we do freakin' need government in this
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What we really need to worry about is removing the govt imposed media monopolies that exist so that we can get more competition in the television arena.
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"Nearly every community in the United States allows only a single cable company to operate within its borders. Since the Boulder decision [4] in which the U.S. Supreme Court held that municipalities may be subject to antitrust liability for anticompetitive acts, most cable franchises have been nominally nonexclusive but in fact do operate to preclude all competitors. The legal rationale for municipal regulation is that cable uses city-owned streets and rights-of-way; the economic rationale is the assumption that cable is a "natural monopoly." "
http://www.cato.org/pubs/pas/pa034.html
If you want to start your own cable service, you can't just start putting wires across a city. You need to get something called a right of way. Most cities have agreements with a local cable company that only they area allowed to serve a specific area.
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That reminds me of the argument I once heard from a coworker trying to excuse e-mail spam. He used to say "Keyboards have a delete key on them for a reason. Is it just too hard to press it or what?" I think you're both full of it.
Plus, many televisions have built in mechanisms for automatically adjusting the volume to an equalized level.
List, please.
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Unbelievable
I know those are problems, but I'm glad we realize how important it is to regulate TV volume. It's an outrage how I have to push the volume up and down buttons now and then.
Of course, before that, are we sure we don't need to see if there are any steroid abuses in pro golf and pro bowling? I know they spent a year fixing baseball, but let's not think that work is done.
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If it annoys you that a commercial is loud and that you have to actually move your arm and thumb for a few seconds to the point where you want Congress to make laws so you don't have to, I think the population can also come up with a few thousand other "quick and easy fixes" that Congress can do first as well. I'm sure they would love that in fact. It's much easier than actually addressing the real problems, isn't it?
And they can say, look! We did something. Now you don't have to turn down commercials.
Of course, when your unemployment runs out, it's gonna be hard to pay your cable and electric bills so you can enjoy being able to sit in front of your TV without having to move when a commercial comes on. That's pretty annoying, too.
They'll figure that out just as soon as they fix all the other easy things.
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The person you are responding to does not disagree with this. The point is the relative ease in solving X vs solving Y. If X can be solved easily while Y is very hard to solve, there is nothing wrong with solving X even though Y has not yet been solved. Just because there are more important issues to deal with does not excuse ignoring less important, much easier to solve, issues.
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taoareyou, please post your e-mail address so that you can be added to some spam lists. If spam annoys you, then I'm sure you're not too lazy to move you finger to just press the delete key when it comes in, are you?
Waiting...
Or is "taoareyou" just another way of spelling "hypocrite"?
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Unless there is anything else that annoys anyone. :)
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I suppose you love spam too, don't you?
Still waiting for you to post your address...
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If all of the commercial is only as loud as the loudest parts of a TV show or movie, is it really louder? Will they have a clause specifying whether the volume is averaged or RMS? Different people's ears perceive different frequencies as louder or more annoying. How loud is a commercial in relation to say, a Lifetime movie as compared to Terminator 2? If they don't put in precise technical language, it's perhaps possible that a commercial could just stay at a sustained volume slightly (.01db?) below that of the loudest parts of the adjacent programming and still be in compliance.
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Like those workplace sexual harassment laws. It used to be fun to run your own business until the gov't got involved. I mean, nobody forces you to work for a particular company. If you don't like workplace sex, you can go work somewhere else instead of whining about it to some socialist gov't agency.
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Loud TV commercials
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Opportunity?
Here in the UK it is easy to see when the adverts are about to start. There is a little black-and-white indicator in the top right corner of the screen that gets displayed just before the ad-break. I am not sure what it is but at a guess I would say it has something to do with cueing up the video feed for the adverts.
It wouldn't take a genius to make a device that recognised that indicator and reduce the volume.
I don't know how bad they are in the States, but this side of the pond it seems that rather than having extra volume, the adverts are just more heavily compressed making them 'seem' a lot louder.
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Re: Opportunity?
For the same reason internet site blocking doesn't work. As soon as the Ad Blocker comes about, the other side starts working its way around it.
Technology is not a panacea.
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Re: Opportunity?
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Which doesn't work very well.
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Re: Opportunity?
If cancer is such a big problem, why hasn't some enterprising doctor come up with a universal cure?
I guess nothing is impossible to the man who doesn't have to do it himself, eh?
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No
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Re: No
Fail.
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Do we need the government to do this?
The bottom line is this: if people don't like the loud commercials, why don't they complain to the networks or FCC? Networks tend to take action when just a few hundred people complain.
Here are a few more ideas:
1) Use the mute button on your remote and turn the sound off completely.
2) Start a boycott of products and advertisers who use loud commercials.
3) Don't watch commercial TV- watch the shows on hulu or the network's website.
As for the annoying Flash ads, use Firefox and install the Flash Block plug-in. As more people block Flash ads, the ads will receive less clicks, which will cause advertisers to see these kinds of ads are no longer effective.
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Re: Do we need the government to do this?
The bottom line is this: if people don't like the loud commercials, why don't they complain to the networks or FCC?
Umm, you apparently don't know this, but the FCC is the government.
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I wouldn't mind something like this for YouTube though. One video is so quiet that you have to turn the volume up 50% higher just to hear it, then the next video (which will of course have a thrash metal soundtrack) will be 500% louder than "normal" volume. I had my speakers set at the usual volume I normally use for watching videos and one that I clicked on was so loud, I was actually worried that it might have damaged my speakers.
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This Has Been Talked About
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PARDON ICANT HEAR YOU
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Re: Do we need the government to do this?
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Duh.
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loud commercials
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good idea; difficult implementation
You turn the audio up to hear dialog in a program and are rudely awakened by ****!*!*!*!*ITS MFING TRUCK MONTH IN MFING TEXAS***!*!*!*!*!* at the volume of a large jet engine next to your head.
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i found quiet commercials
P.S. I didn't bother to turn up the volume during the commercials.
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F C C
Cheers !
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it is about time!!! stop screaming at me please!!!
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What's "annoying?
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ads
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Loud Advertising
Muted ads often don't make sense, so the point the advertiser was trying to get across is lost. Some ads rely almost totally on some person talking. Sorry, I'm not that good a lip reader.
My message to advertisers. What is the point in creating ads which offend the public. End result the point of the ad is lost, people will mute them or in my case turn off the TV. A more audio friendly ad will be a lot more effective. Does anyone remember the story about the sun and the wind?
HD TV does make the intensity of the sound worse. At the end of the year I am walking away from TV for two reasons - the loudness of the ads and the lack of programming by television stations which make it almost impossible to know what will actually be broadcast. My DVD collection is building up nicely thank you.
Mary
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loud TV commercials
I've been keeping track of the commercials that are playing louder than the show. I will not purchase anything from the advertisers that have their commercials louder. If everyone started doing that, the advertisers would learn about it and they will start lowering the volume of their commercials. If it is not the advertisers, then they would start having the people responsible for having them louder to lower the volume on their commercials. If I was technical savvy, I would create a website for consumers to go and post the commercials that are loud for everyone to go to and see what products are being blared on the television and not purchase it.
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Loud Stupid Harassing Unintelligent Commericals
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