Avast Claims Single Pro License Installed 774,651 Times Around The Globe

from the that's-a-lot dept

Wed, Dec 8th 2010 6:18am — Mike Masnick

In yet another case of a copyright holder turning "piracy" into publicity, security firm Avast has been making some news after watching a single pro license apparently "go viral" on file sharing sites, leading it to be installed 774,651 times around the globe. The company is claiming it's been installed in 200 countries -- including two computers in Vatican City. Of course, this might raise some skepticism, because depending on who you talk to there are fewer than 200 countries in the world (though, others claim there are more -- so... who knows). Either way, it does appear that Avast has turned the whole thing into a publicity stunt, both with the press coverage, and popping up a note on those 774,561 installs, urging people to switch to legit versions (including the company's popular free version).

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Filed Under: piracy, response
Companies: avast

27 Comments

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Rabbit80, 8 Dec 2010 @ 6:33am

Avast has just gone up in my estimation - good for them!

Being an ESET reseller though, I use the in-house licenses that they give me, so I'm not going to swap to Avast.
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- Michael Long (profile), 8 Dec 2010 @ 9:33pm
  
  The trouble with quibbles...
  Of all of the things to quibble over... Mike is actually trying to refute their numbers based on country codes?
  
  How about facts instead? There are 239 current ISO 3166 Country Codes USED BY COMPUTER AND DATABASE SYSTEMS. Plus dozens more that have been deleted or are in transition.
  
  http://userpage.chemie.fu-berlin.de/diverse/doc/ISO_3166.html
  
  And that's not even counting any that might have been entered or reported to their system incorrectly.
  
  Hey Mike, why don't you contact them and get some facts, instead of simply making fun of numbers it's clear that you don't understand anyway.
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  - Mike Masnick (profile), 8 Dec 2010 @ 11:25pm
    
    Re: The trouble with quibbles...
    How about facts instead? There are 239 current ISO 3166 Country Codes USED BY COMPUTER AND DATABASE SYSTEMS. Plus dozens more that have been deleted or are in transition.
    
    And if you actually looked at them, you'd realize that many of them are not actually for countries, but territories, and some are for places that have no residents.
    
    I linked to the explanation of how many actual countries there are. It's a lot more complex than how many "country codes" there are.
    
    it's clear that you don't understand anyway.
    
    I always know when I'm right: it's when people claim I don't understand something.
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    - Michael Long (profile), 9 Dec 2010 @ 10:47am
      
      Re: Re: The trouble with quibbles...
      And if your computer system is in one of those places, it will no doubt use one of those codes to indicate such.
      
      Over the years, they probably have over 200 such locations reported and stored in their database, and did a database query to count them. Or would you been happier if they'd said, "over 200 countries, territories, and locations, including a few countries that have been renamed, and some that no longer exist?"
      
      Feel better now?
      
      Regardless, you're quibbling over a simple technicality in what, for you, is an extremely lame attempt to discredit them and their findings. I really expect better from you.
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Anonymous Coward, 8 Dec 2010 @ 6:43am

Their name encourages piracy.
Avast me hardies we've been boarded, ARRR!
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- loki_racer (profile), 8 Dec 2010 @ 9:41am
  
  Re: Their name encourages piracy.
  There be software pirate on that ship.
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Anonymous Coward, 8 Dec 2010 @ 6:54am

I guess their license protection security ain't that well thought out.
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- Gracey (profile), 8 Dec 2010 @ 7:18am
  
  Re:
  Apparently it is if they were able to track all of those. If they're able to track them all, they'd probably also be able to shut them all down.
  
  And I'd say they've handled it in a rather reasonable way too. At least if the reports are true.
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Anonymous Coward, 8 Dec 2010 @ 6:58am

made me search what Avast was. Pretty prolific software distribution to 200 countries. Sad that US is only number 6 on the list. The press release is quite humorous especially "With no pirated licenses identified at the North Pole"
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- athe, 8 Dec 2010 @ 3:33pm
  
  Re:
  Santa doesn't have an internet connection. If he did, the elves would never get any work done...
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Michael Goff (profile), 8 Dec 2010 @ 6:58am

Software Piracy Business Intelligence
This type of data is critical to software vendors confronting unlicensed use of their products. Trying to attack the piracy distribution channels can only yield Pyrrhic victories, but identifying the businesses that are actually using software without paying for it gives vendors the data they need to make the most informed decisions on how to address the problem. Vendors can analyze the data and see which geographies require a stronger presence, the actual size of their piracy problem, the license revenue recovery opportunity, which businesses they should pursue for license revenue recovery, etc. If a business is using unlicensed software it has made a decision that of all the solutions on the market ("free" or not), this one works best for them - they are a customer in every sense of the word except the most obvious: they haven't paid for it. If vendors can identify these businesses, they can reach out and offer them a real customer relationship complete with support, training, feature requests, and other added value. I've blogged about this here - please let me know what you think: http://www.vilabs.com/blog/software-piracy-lemonade-part-2/ Michael Goff V.i. Labs www.vilabs.com
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- Anonymous Coward, 8 Dec 2010 @ 7:19am
  
  Re: Software Piracy Business Intelligence
  Would they be a customer if they had to pay? Or would they instead switch to another free alternative? Going further, would they, instead of paying for the software, pay for development of an on-demand scanner for ClamAV (which is free)?
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  - Anonymous Coward, 8 Dec 2010 @ 7:27am
    
    Re: Re: Software Piracy Business Intelligence
    businesses are pretty annoying creatures. Many of them are willing to shell out tons of cash for products that do them no good at times. Other times they go cheapo depot.
    
    If the business wasn't going to buy your product anyways then... no loss.
    
    If the business is made aware that they could get better support for their products by paying a software fee which is far below normal and they go for that... then you just made money you would not have made anyways.
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  - Michael Goff (profile), 8 Dec 2010 @ 7:35am
    
    Re: Re: Software Piracy Business Intelligence
    Many businesses would (and do) pay when approached by the vendor. If the business depends on a specific application, it's providing them with value, they've invested in processes around the use of the application, etc., it is hard to switch to an alternative (free or paid). Keep in mind that when the business made the original decision to use that application, it had all of the other free/unlicensed alternatives to choose from as well. Of course, businesses do switch applications over time, but there can be significant cost to doing so (time, effort, training, new/revised processes, etc.)
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    - Transbot9, 8 Dec 2010 @ 7:56am
      
      Re: Re: Re: Software Piracy Business Intelligence
      Makes sense, especially when the arrival of a vender essentually implys "we'd rather have you as a client than take you to court." I know in US court, that can get really expensive really quick, for much more that the cost of ordering it legit.
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Anonymous Coward, 8 Dec 2010 @ 7:24am

There are obvious ways to protect a software the requires definition updates at regular intervals from the mothership.

But then again, it is easier to monetize by making a weak license protection system and then prosecuting.
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fogbugzd (profile), 8 Dec 2010 @ 8:06am

Some people converted
The first article I saw on this said that at least some of the people who used the pirated copy converted over to paid before Avast took any action.

Global marketing is expensive and nearly impossible for a small company. Avast saw what happened as a marketing opportunity. That seems like it would be a more profitable approach than the approaches taken by some other companies and organizations.
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pringerX (profile), 8 Dec 2010 @ 8:52am

I like Avast's active scanner, it catches crap before it happens. The free version seems pretty decent, although usage patterns/behavior and tech savviness are ultimately the main determinants. If you don't know squat about computers and click on everything you come across, no AV in the world is going to keep you clean.
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Richard (profile), 8 Dec 2010 @ 9:35am

Avast
If they call themselves "Avast" they should expect piracy!
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Anonymous Coward, 8 Dec 2010 @ 10:52am

A small quibble, you switched the "5" and the "6" in the last number.
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telnetdoogie (profile), 8 Dec 2010 @ 11:49am

Donationware
If they asked (not mandated) those using the pirated license to make a donation and allowed them to keep using the software, they'd probably make MUCH more than they would by trying to shut those folks down or 'convert' them to paying customers. "Oh shit, they're asking me to buy it. I'm switching to the illegal downloaded version of Norton instead"

With all the free avast alternatives out there (even avast itself) it's kind of interesting to me that so many people are pirating the 'pro' version anyway.

Personally I find myself MUCH more willing to donate to useful free products online than to pay ridiculous prices in order to be a 'privileged' retail customer (who will inevitably have to pay again for a new version when the next major release comes out)
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Anonymous Coward, 8 Dec 2010 @ 3:20pm

774,561 stupid people, heh.
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- Anonymous Coward, 9 Dec 2010 @ 4:58am
  
  Re:
  Hey, one of them had a degree!!
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Jon, 9 Dec 2010 @ 8:23am

It's a strategy
You nailed it. They did this on purpose for the publicity.

I worked for a software company that intentionally named a product too similar to one offered by Microsoft. They counted on Microsoft filing a trademark lawsuit in order to get PR from the lawsuit. It was a marketing strategy.

To their credit, Microsoft never filed that lawsuit. Our product eventually died.
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ashlee (profile), 13 Dec 2010 @ 1:24am

This was a great viral marketing campaign for avast.
Around 770,000 user systems are/were sending mutiples of emails daily with a footer message with a web link direct to http://www.avast.com/ as follows;

avast! Antivirus: Outbound message clean.
Virus Database (VPS): 9/12/2010
Tested on: 10/12/2010 7:51:19 AM
avast! - copyright (c) 1988-2010 AVAST Software.

Avast chose to let this run for almost 18mths and then gloat about how many pirated copies they "detected". Who's fault is that?

Running a sting operation such as this does not help their credibility as reputable software vendor.
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- cegorach, 14 Dec 2010 @ 6:30pm
  
  Re: This was a great viral marketing campaign for avast.
  How was that a sting operation? Sure, they left up a way to find the pirated versions, but they aren't going after the users. Instead of freaking out and giving themselves bad PR by attacking people, they are just encouraging people to switch.
  
  If anything, Avast's response to this should be the model for all companies to react to piracy. Work with the people, rather than against the people.
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giovanni colalillo, 21 Apr 2011 @ 6:47pm

reinstall
a tecnitian made amistake, and did delete my antivirus, wich i bot not long time go( For tho years! Can you reinstal it (please)
I am living in canada!
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