Cable And Hollywood Fight Having Their Gatekeeper Status Taken Away
from the inevitable-is-coming dept
Matthew Lasar has a nice writeup about how the big cable lobbyists, NCTA, and movie studio lobbyists, MPAA, are fighting as hard as possible to stop an FCC proposal to create a standard, called AllVid, that would allow any consumer electronics maker to tap into their content (legally, and for those actually subscribed), and display it via the device. Right now, of course, if you get cable TV, you're limited to the hardware they give you, which means if they don't want to let some other manufacturer come in with a more innovative system, you're stuck. Google -- who is pushing its Google TV product, and Sony, who has a variety of plans for set-top boxes, would prefer a standard so that they can sell you the boxes, and you can access the TV content you're already subscribed to, along with wider content from the internet.But, if there's one thing that's become clear over the years, it's that gatekeepers will go to amazing lengths to keep those gates in place. So while the FCC seems very interested in moving forward on such a standard, NCTA has announced that it will pretty much destroy all of civilization:
Sony/Google are asking the Commission to ignore copyright, patent, trademark, contract privity, licensing, and other legal rights and limitations that have been thoroughly documented.Of course, almost none of that is actually true, but boy does it sound impressive. Sony and Google aren't asking for any of those things. They're simply asking for a way that they can provide devices that can tap into an account holder's legally authorized content, and add additional services around it. Think of it like a Carterphone for cable TV -- meaning that you no longer have to get your phone from AT&T, but can buy a third party phone.
But, of course, even the MPAA is against that, as it's siding with the NCTA with a "but... but... piracy!" argument that also makes no sense:
"legitimate MVPD and online content sources will be presented in user interfaces alongside illegitimate sources (such as sites featuring pirated content)," MPAA warns. "In essence, this 'shopping mall' approach could enable the purveyor of counterfeit goods to set up shop alongside respected brand-name retailers, causing consumer confusion."Yes, think about what you're reading for a second, and then shake your head at the level of confusion coming out of the MPAA. They want to block an FCC plan to make it easier to access authorized and legitimate content, because it's also easy to access pirated content. In the MPAA's twisted view of the world, it's better to leave just the pirated content as easy to access, because if the authorized content was just as easy to access, people might think it's legit. Are they really serious over there?
Who knows where all of this will lead, but the key thing that becomes clear in all of this is that cable does not want to give up its gatekeeper status. Even though a system that would better integrate cable content with additional internet content would clearly be a benefit to consumers, it would also mean a loss of gates, and we're dealing with yet another industry that incorrectly thinks it needs gates to survive. So, rather than add value to the consumer experience, it's actively fighting against it.
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Filed Under: cable, gatekeepers
Companies: mpaa, ncta
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Funny...
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As for the enabling part it is one of there biggest gripes when trolling. They seem absent in articles that make a point.
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There, Their, They're Test
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The point that's raised again and again
Anything digital that I purchase should be allowed to make its way to every electronic device in my house, including multiple computers, cellphones, my now-redundant mp3 players, gaming consoles, etc.
Every time someone comes up with a new way to make their content more readily available and easy to use, the entertainment companies jump all over immediately, riddling it with DRM or regional restrictions and other stupidity until everyone just decides to "pirate" themselves an actual useful version of whatever it is they purchased. It takes even less effort to start cutting out the meddling middleman.
It's as if the entertainment industry came across an O. Henry-ish factory second genie in a bottle who granted them one wish (to be rich) but with an unfortunate side effect (incredible stupidity).
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Re: The point that's raised again and again
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Steam is wonderful for this attitude, excepting that you can only install the game on one computer at a time.
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Re: The point that's raised again and again
Exactly! I don't want to wade through their crappy commercials. I just want to watch the movie. I don't think the studios realize just how much resentment this one thing has caused among consumers, and while they might get a small upfront boost in cash from them it's costing them in the long run.
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Re: Re: The point that's raised again and again
you just answered your own question.
there is no long run, and while the incumbent players won't vocalize it, the writing is on the wall.
at my most cynical i think that the incumbents have strategic planning and football ass backwards. you just can't run a company a quarter at a time.
at other times i get a bit optimistic and think that this is a last ditch grab for dollars before the inevitable restructuring.
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Ditch cable!!!
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Re: Ditch cable!!!
> because you don't have to remember
> to record everything you want to watch.
???
That's what a Tivo is for. You tell it what you want to look for and it does the grunt work for you.
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Re: Re: Ditch cable!!!
Also, did you read that Tivo is shutting down service in the UK to customers that it wants to upgrade but don't feel the need on their own?? A company like that is definitely not one I would want to do business with...and especially if I would have to pay for Tivo service above and beyond my already far too expensive Cable service.
What else you got?
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She has a certain series all set to record (it's reruns - not new material) and the DVR records the episodes just fine, except when it's done recording it immediately deletes them from the hard drive saying that they had expired like it does 24 hours after recording a PPV. It records other series just fine.
Very annoying to have a system that allows a party outside of my home determine what to delete from my hard and even more so when they apparently cannot correctly set the flags right.
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So Sony is trying to undermine themselves?
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Afraid of competition
The average person sees their TV as serving one function, displaying what comes out of the cable, to them it's effectively a dumb display, and thats how the cable co's want it. Many people even plug their TV's power to their set top boxes and use the set top box's volume control.
Once that garden wall comes down the consumer is going to have a lot more options, they'll all be in once easy to access interface. They might just find that services like Netflix are good enough and they no longer have a need for their $70-100/mo cable subscription. This is what the cable co's are truly terrified of. Just read back what they say but replace pirated with competitive and it'll all become clear.
Translated:
"our content will be presented alongside Hulu, Netflix, etc (services that feature similar content)," MPAA warns. "In essence, this 'shopping mall' approach could enable the consumer to switch from cable co's which up until now have had a (government subsidized) monopoly, causing us to loose a ton of money."
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Re: Afraid of competition
"our content will be presented alongside Hulu, Netflix, etc (services that feature similar content)," MPAA warns. "In essence, this 'shopping mall' approach could enable the consumer to switch from cable co's which up until now have had a (government subsidized) monopoly, causing us to loose a ton of money.""
Re-Translated:
"Please stop this! we don't want to be just dumb pipe providers."
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It happened to the Music Industry. I heard the horror stories from friends in the 70's about Managers Trademarking a bands name that was hot at the time and then taking all their money and putting them on salary. In those days it cost 6 dollars to trademark a name in California. Yea the abuses abound because of the laws. It works in the individuals favor only if they know the laws.
The point is that you can only steal from the people for so long and eventually it will come back and bite you. You know biting the hand that feeds you.
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I'm on their side...
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Re: I'm on their side...
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When you remove the box, suddenly these guys are in trouble, because they lost their control over content delivery. They no longer can add or remove content, and they are depending on a third party box (likely more easily hacked) to provide security for their networks.
It's a fail.
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He is saying the cable box. Not the connection itself.
The van comment is funny-sarcastic though.
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2 weeks later, some guy get the fake Sony dude to each back the crack code, and everyone in the world has free cable.
Yeah, it sounds like a really, really good plan.
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Theoretically we shouldn't need regulation to force anyone to conform to a standard when they would like to be allowed to make such business decisions themselves. Competition should do that for us. The lack of such standardization in the existing should be an indicator for new players to set one up, move into the market and kick their ass.
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There is always more ...
At the top is the content owners (not the creators) who demand money from the Networks in exchange for the content (some networks own the content), those networks then go back to the cable companies to demand money to display the content across their customers.
Everyone is greedy, So they all push to make as much as they can.
The Cable cos keep giving in to the Networks, which makes the Networks more likely to come back for more cash next time. They cannot stand their ground as the customers will be incredibly upset at the loss of this channel and take it out on the Cable co. So round and round we go and up and up go the prices.
Choices? Really?
Look at the pricing for Cable, Satellite, or U-Verse/FiOS. There is really no difference. No Competition at all because they are all offering the same content. The content owners / Networks control the costs. They also all rely on the lucrative 'Monthly Box Rentals'.
Who don't Cut the Cord?
The average person sits at home oblivious to the likes of Netflix, Hulu, or other Streaming Services. Why is that? Well first, These services are not offered in the Cable/Sat/U-Verse boxes, but offered directly through limited On-Demand offerings of their own so they don't see these options. Second, The average person has no clue how to use any of these services, what they need to access them, or if they can do it with what they have. So Cable/Sat/U-Verse is "Easy" and hassle-free.
If a new Set-Top box were to come into these peoples homes two things would happen. First, They would not need to pay the outrageous 'Monthly Box Rental Fee'. That would put pressure on the Cable/Sat/U-Verse profits. Second, They would realize there are many other cost effective options to chose from that are as "Easy" as what they have.
Cord Cutters Unite!
More and more people would begin to leave expensive cable/sat/U-Verse for OTA/Netflix/Hulu. It would start out slow, but gain traction pretty quickly. Any company that relied on these revenue streams to survive would be in real trouble.
What goes up must, eventually, always come down...
The value of content has been driven up and up by Owners, Networks, and Cable/Sat/U-Verse companies over the years. All done via artificial scarcity, region blocks, exclusivity and other means can they can. Choice and competition are the mortal enemy of the entire current eco-system. As people leave the old system for the new system that will put pricing pressure on the entire old system forcing the value down. This is something all parties in the current eco-system don't want.
Who's afraid of the Big Bad Netflix?
You cannot miss the stories of the clash of the titans on TD. Netflix, RedBox all bumping heads with 'The Wood'. 'The Wood' don't care about Cable, Satellite, U-Verse, RedBox, Netflix or anyone else. They only care about being able to extract the same or greater revenue than they have now. They are only trying to protect the revenue stream that are available. If they could extract the same revenue out of Netflix, they would screw Big Cable over in 5 seconds.
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As an aside, I cannot see how any pro-copyright person can come to TD and support any of the current system.
Think about this for a minute. All this info has been presented before, just not in such a 'at-once' style.
Take a movie I seen in the theatre maybe 15 years ago. Let's take a simple window break down.
Theatre Cost was around $6.00
2 Rentals adds $10.00
Buying the VHS Tape was somewhere around $13.00 (just using an average)
Buying again on DVD $20.00
That's $49.00
Now if I wanted to buy it on BD that would be $30
And if I wanted a (Piece of C&*p) SD Digital Copy $15.00
Now we are at $94.00 for the *same* piece of content!
Note:
I am unsure of the current PPV/On Demand windows if they still exist before DVD release or not. So that may alter this with newer theatrical releases.
Now let's look at alternate Revenue streams the owners get that the consumers don't really fully see.
They license content to Pay-TV channels like HBO/Showtime. Months later they make it to TBS/TNT and eventually other channels and worldwide channels. We pay for all that in our cable bill. Those channels are all bundled so we don't really have a choice! Never mind about Netflix/hulu other streaming revenues, Nor all the sales of DVD's to RedBox.
All this one the exact same piece of content. It's kinda funny all the people supporting this type of system would most certainly stand up and protest if the same type of system would be put into other aspects of life.
Can you imagine going to the store and seeing a brown wrapper labeled "Designer Blue Jeans 32x32", you could not open them to see what they were, try them on, and or even return them! You only can use them yourself and can never sell them or borrow them to anyone else. This example can certainly be taken further, but I believe people will understand.
We have no need for Cable Companies, Networks, or virtually any the old system today.
Remember when creators used to create because they wanted to express an idea, opinion or point of view to everyone. I bet no one here does, because those times have long since past. Now we have reduced creators down to creating not what they want, but only what is able to enrich the bank accounts of Owners, Networks, Cable/Sat/IPTV companies (Tax Collectors) at the expense of the creators.
Think long and hard about what you support and what you believe. Supporting *real* Artists instead of Gatekeepers, *real* Musicians instead of Middlemen, *real* Visionaries instead of Networks, and *real* Innovators instead of 'Tax Collectors'. Else all Art will be gone forever! All that will be left is over-commercialized reality TV! I, for one, don't want that.
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You're removing the fixed choice boss 'TV or Cable Service' for a boss you can live with. Your entertainment choices are virtually limitless.
That's most definitely not a lateral move, but a big step forward.
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