Does Your Car Need Its Own App Store?
from the apptastic dept
Many years back, I remember hearing Jonathan Schwartz (before he was CEO of Sun) predict that one day people would buy "horntones" for their cars, the same way they bought ringtones for their mobile phones. While we haven't quite reached that point yet, it appears that people may soon be buying "apps" for their cars. Slashdot points us to the news that Tesla has announced that (as many predicted) the giant touchscreen console on its Tesla S sedan will have support for third-party apps. Don't like the stereo interface? Download a new one. Want a program that provides you better analytics on your driving habits? Download it. While I'm still pretty skeptical about the appification of everything, I am intrigued by the idea of being able to customize a car via apps. The real question is if there will really be enough demand to make it worthwhile for developers... and if this means that we're going to face another standards battle as people try to standardize what in-dash apps look like.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Some Highlights:
1. For no reason at all, your car would crash twice a day.
4. When your car died on the freeway for no reason, you would just accept this, restart and drive on.
9. The airbag would say 'Are you sure?' before going off.
10. Occasionally, for no reason, your car would lock you out and refuse to let you in until you simultaneously lifted the door handle, turned the key, and grabbed the radio antenna.
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So time for serious. Does this actually allow for control of the acceleration, braking, steering, shifting (if electric cars shift). I could think of a ton of nasty things to do if they two systems display and control overlapped.
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One, cars are closed systems so its attractive to some (not to others, of course).
Two, most people would see this as a platform investment like Android vs iOS and like a brand association like Benz vs BMW.
Three, the car customization market is HUGE; the demand to modify a car (including software) is established and strong.
Fourth, every car made today is run by software so this shouldn't be a huge stretch.
As for whether or not the apps could compete for essential system resources that control acceleration, braking, steering, & shifting, see my third point.
I've actually thought about replacing the chips in my cars. But I haven't wanted to get under the dashboard to do it. If I could install an app that would let me change the traction control programs, shift timings, and throttle control with an app, I'd love it.
Granted, I understand that in a closed ecosystem apps can be controlled and the controllers might not want to allow apps that could have an effect on warranties. But because the aftermarket is so strong, I can see this happening - even if it isn't sanctioned with new cars.
Now I have to start working on the in-dash computer/radio/nav system that interfaces with the on-board computers so I can build that 3rd party app ecosystem. #BusinessIdea
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We all know the rule--sue the person/company which is peripherally involved and has the most money.
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This should frighten you more than that. GM's OnStar, Ford Sync, MP3, Bluetooth Possible Attack Vectors for Cars.
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Re: Re: Re: Cart before the horse
While I personally haven't done a scientific study, I can say that more often than not, most people have a oddly low opinion of electric cars. The first thing you will hear is "What is the range?" Even if you can show that the range is well over 200 miles per charge, the next question you will hear is "What do I do if it runs out of charge?"
The most amazing objection I've heard is the fear of running out of charge. It would appear there is a huge mental transaction when it comes to electricity vs gasoline, because most of us don't think much of our cars running out of gasoline.
The point is that speculating as to whether or not there is an app market for this type of car is extraordinarily premature, since the car itself needs to gain some traction.
Something tells me that the lobbyists for the auto industry don't want to see any cars on the road anytime soon that need servicing every 100k miles and don't have all the belts and other combustion engine parts that wear out so often. Apps are hardly the biggest concern here.
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Until there is an electrical recharge station every couple of miles that will give you a fill-up in a couple of minutes that will not change.
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The thought that there needs to be "filling station" every couple of miles is another one of those things that people can't get there heads around. With an electric car, you need an OUTLET. There seem to be plenty of those around.
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...and the reason for that is because of the amount of time involved in an electric 'fill-up'. This whole thing only really takes off when super-capacitors allow you to stop and get a full charge in no more time than it now takes for gas...
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that one MR Addict is priceless
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"Would you like to take a moment to register your vehicle?"
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Not gonna fly
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Re: Not gonna fly
One thing i dont want is a personalized horn, it would be the day it was launched that the rednecks with there big ass trucks will be running around playing some stupid half done country song through there new horn sound.
Fun for children, annoying for everyone else.
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This is bad
What we really DON'T need is a entertainment center in the middle of the dashboard making it worse.
"I'm really sorry officer, I had to water my crops in Farmville and didn't see that other car in front of me, in my own lane."
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Re: This is bad
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Re: This is bad
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http://www.extremetech.com/article2/0,2845,2382188,00.asp
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horntones have been around forever
I recall hearing Tequila as well...
Maybe someday we'll be able to change the carburetion of our engines automatically when we go over the mountains. I'm just saying.
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Be able to check Facebook, E-mail, and play Angry Birds right from your car's dash? HELLZ YEA.
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Great idea
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It is already here
My Volvo gets hooked up to their network for diagnosis but it can also do everything from changing the dimming of the rear-view mirror to adjusting the transmission shifting.
It can download updates and turn on or off features.
It is also quite proprietary so they have you by the short and curlies every time you want any service done.
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There is a commercial running on TV now...
Now...given that we live in a world where smart phones are routinely hacked, voice and data networks are 0wned and spewing abuse, malware is rampant and far, far ahead of the capabilities of defenders, security companies are much more about hype than substance, and the world's dominant operating system is a sophomoric piece of crap that would and should be laughed out of any competent operation....
What could possibly go wrong?
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This might be relevant...
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Public performance?
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Saab is doing this
http://newsroom.saab.com/news/news/worldfirstfromsaabsaabiqonopeninnovationincarinfotainmen t.5.741c75ab12da7f448807ffe719.html
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Car Apps and Car Applications
Should the manufacturers have failed to accept use of third party software, they were in serious danger of being overwhelmed by third party apps aimed at their cars which bypass the manufacturers. If after exhaustive testing and the car application does not cause problems with the cars own security and engine management system, everyone wins - software company, the manufacturer and of course the customer.
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