Band Lets Fans Create Customized Album... And Help Sell It (Allowing The Fans To Make Money Too)
from the neat-ideas dept
We're always interested in unique ideas by artists and content creators to both connect with fans and give those fans a reason to buy, and Lefsetz has the latest on how the Kaiser Chiefs, a quite successful UK-based band, is releasing its latest album. You can read the details, from the band's lead singer, at Lefsetz' site, but there are two key things that the band is doing with this digital (and it's only digital) release:- Let fans create a "custom" album with custom artwork. The band is effectively releasing 20 songs, and users get to pick which 10 they want, and put them in any order they want -- and then they get a custom piece of album artwork, based on the choices. The website is fun to play around with as well.
- Then, once you've bought the album, you also get a "fan page" for the unique album that you created, and if you drive others to that page and they buy the copy of the album that you created, you get £1 (the full album costs £7.50).
As for the money idea, it's definitely a cool idea to test out, but it'll be interesting to see if they provide any data down the road on how well it goes. It reminds me a bit of the similar pyramid scheme that some were discussing a few months back as a way of fighting off infringement. I do wonder, honestly, how much use this really gets. First of all, fans are fans because they like the music, and it almost seems to shift the relationship a bit if you tell them they can earn money promoting you. Still, I'm sure some will, and hopefully they'll make plenty of money in their role as a fan curator.
I know that I mentioned a few things about this experiment that sounds negative, but on the whole I'm all for experimentation and seeing what works and doesn't work. Emotionally, I like both parts of the plan as it seems like a fun experiment. I really do hope it does well, and hopefully the band agrees to share some of the results.
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Filed Under: connect with fans, customization, experiments, kaiser chiefs
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Re:
Still, more than a few unique combinations: 184756. That's without even addressing the ordering of 10 unique songs out of 20, but just which 10 out of 20. i.e. 1..10 and 6..10+1..5 count as 1 of these ~185k, not 2 distinct options.
If the album sells 184756, that's quite a tidy sum.
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Can't you just hear the lawsuits LOL :-)
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Or to put it more simply: we don't trust people who are paid to recommend things.
Or to put it more simplierer: don't sell your friends.
Still, what do I know?
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Re:
But lobbyists are fine because, while they're paid to "recommend" thing, they also bring a briefcase full of cash!
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Nice Interest Generator
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Good idea, one step short.
The hardest core fans are the ones who are also your creative peers. Give them the tools to make art with your art and you'll have a heck of a lot stronger fanbase.
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Re: Good idea, one step short.
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Re: Good idea, one step short.
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Re: Good idea, one step short.
http://hangout.altsounds.com/contests-competitions/38720-remix-thrices-image-invisible.html
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I Like It
1. I'd change the focus to 3-song mini-albums. The likelihood that any band is going to release 10 songs that I want to buy as an album is low. That business model is dead... let it go.
2. When fans post their custom EPs, they should be asked to write a little mini-review on why they chose the songs they did, maybe comment on past concerts, etc.
3. Paying the fans is a nightmare, especially across borders. People love status almost as much as money. Why not give them credits that can be used for band merchandise or VIP concert tickets? Or maybe visibility on the bands website in some way.
Lots of ways this idea could be used. I like it because it's the beginning of crowd-sourced promotion and distribution.
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Re: I Like It
That business model isn't dead at all. Sites like bandcamp.com overwhelmingly sell albums over single songs.
I hate to say this, but people who complain about albums not having more than 2 or 3 good songs are just not really fans of music. Or they seem unable to branch out beyond mainstream chart albums. I have at least 500 albums that I can listen to end to end. I have no problem finding artists whose music I almost totally enjoy. Is every song my favorite ever? Of course not. But I enjoy music, I even enjoy criticizing the music I don't like, some of us are just more musically inclined.
It's OK, though. Everyone doesn't have to enjoy music. For instance, I don't enjoy movies. Period. I watch maybe 2 or 3 a year. It's just not an artform I take pleasure from. But I'm not going to imply that Hollywood makes no good movies. I'd rather honestly examine myself and realize that I just don't really enjoy the movie-going/watching experience.
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everyone's selling something...
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fan page
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