E-Publishing The Chinese Way: Very Fast And Very Cheap
from the surely-worth-trying dept
Increasingly, publishers are joining the music and film industries in bemoaning the effects of piracy on the sales of digital products � and some are even starting to sue people for alleged copyright infringement (because that has worked so well elsewhere.) Perhaps they should take a look at what is happening in China: instead of whining about e-book sales "lost" to piracy, publishers there have come up with a business model that embraces the possibilities of the Internet:Here in China, nearly 195 million people are hooked on a kind of literature that is virtually unknown in the West, but that is rapidly transforming its authors and a new breed of online media companies into the publishing stars of the future. Web literature or �original fiction� as it�s called in China is a new form of serial literature which theoretically allows anyone to become a best-selling author.That may just sound like a typical bait-and-switch paywall approach - get them hooked then get them to pay - but there are a couple of things of note here. First, the speed at which new content is added: in a comment to the article quoted above, the publisher Lisa Zhang speaks of how "daily updating of the works on our platforms helps to build a close writer-reader relationship." Secondly, the extremely low paywall charges are designed to minimize any reader's urge to hunt out pirated versions of "VIP" content - prices are "around 2-3 Yuan (about 20p or 30 cents) per 100,000 words" according to the article.
The system works through a growing number of self-publishing websites that host thousands of constantly evolving, free-to-read stories posted on the sites by their authors. These websites are incredibly popular with consumers, attracting over 40% of all China�s internet users every month, who come to read web serials that can be anything from realistic novels to historical epics, comics, sci-fi and fantasy.
The ingenious part of this publishing model comes in when an individual author�s serial gathers a critical mass of readers. At this point the self-publishing site invites the author to become a VIP, and their serial moves to a different section of the site where readers can sample some chapters of their work for free, but have to pay if they want to read the latest installments.
Scale is clearly important here, and one of the big advantages that Chinese publishers have over those operating in most other countries. And that applies to the writing side as well as to the sales. In her comment Zhang writes: "by the end of June 2011, 1.4 million writers have been writing on our platforms. They have created 5.4 million titles."
Still, it's great to see publishers moving on from tired arguments about piracy, and spending their money not on lobbying for new laws to defend old monopolies, but on investments in new business models that have led to a huge upsurge in creativity � and profits. Maybe it's time the US started copying China for a change.
Follow me @glynmoody on Twitter or identi.ca, and on Google+
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: china, ebooks, fast, publishing
Reader Comments
Subscribe: RSS
View by: Time | Thread
[ link to this | view in chronology ]
And if widely pirated, then that system will collapse too!
When piracy becomes rampant, when copyright is ignored, then the essential /exclusive/ right to income from the works is at best ignored (worse, in my opinion if money flows to grifters).
Your aims always involve actually getting money for your works, right? May be delayed, may be indirect, but nearly everyone expects a reward, or at least a shot at it. Piracy removes that possibility.
[ link to this | view in chronology ]
Re: And if widely pirated, then that system will collapse too!
No, it doesn't, there has been precisely zero evidence to support any statement like that.
What little evidence there is suggests that at worst piracy has no calculable effect on overall sales, with some suggestion that for some individual titles it actually contributes to sales.
[ link to this | view in chronology ]
Re: And if widely pirated, then that system will collapse too!
Piracy does not [i]remove[/i] the possibility.
At worst, it [i]reduces[/i] the possibility.
Semantics perhaps. But it does make (and mean) a very big difference.
[ link to this | view in chronology ]
Re: And if widely pirated, then that system will collapse too!
I used to download music, but now usually listen to music on YouTube, or some other streaming service, since that is easier than downloading music in a lot of cases. A lot of the times I would just go to Napster or something like that and just search for, and download, maybe 100 or so songs at a time just by searching for 'remix' or something general.
Sure in many cases it would be a song by an artist I have already heard of, but a lot of those songs would be by people I have never heard of, and a lot of those artists were very good. It wouldn't be fair for anyone to say my download took anything away from them, because up until I downloaded that song they were unknown to me. But now I probably visit their website, facebook page, YouTube videos, or follow them on Twitter. So while they didn't lose anything from my download, they did gain something.... Another fan.
[ link to this | view in chronology ]
Re: And if widely pirated, then that system will collapse too!
And despite that little fact, know to everyone except you apparently, Chinese writers continue to work hard and by the looks of it, they are making money too, and not being murdered like just 50 years ago.
[ link to this | view in chronology ]
Oh, but we ARE copying China.
The Chinese government proposed the great firewall of China.
The American government proposed the great firewall of America.
The only difference is, China actually got past the proposal stage. But hey, our governments trying it's damnedest here! They won't let China have the monopoly on great firewalls forever!
/endsarcasmwithafacepalm
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Epub
[ link to this | view in chronology ]
In context, in the country, a couple of yuan is actually not cheap.
[ link to this | view in chronology ]
Re:
Well, perhaps if the U.S. stopped granting monopoly privileges over everything, like taxi cab monopolies, prices here can be cheaper as well.
"such as the drop rate on taxis being only 2 or 3 yuan"
Or it could be that they have more purchasing power? Probably not, but that's largely because the U.S. has way more natural resources per capita being that China is far more heavily populated.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
I hate these freetards who want to copy everything in sight.
:P
[ link to this | view in chronology ]
This was, in large measure, the origin of what the Brit's called penny dreadfuls -- largely horror stories or social commentary. Charles Dickens started out this way.
As the technology changed we rediscover what came before and claim it for ourselves as if it's new. Perhaps it is to China but elsewhere it's on it's second time around the track. If so-called intellectual property laws keep hardening we'll never have the opportunity have a rebirth in literary and other forms of story telling culture we had in the middle and late 19th Century. The Chinese, who seem less worried about the remote possibilities of so-called piracy, will have one of their own. Like so many things regarding China these days we'll be left on the sidelines trying to figure out what happened.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Some background on this
When it come to internet age, a few groups of publishers think it could be nice investment for a website to test user response. So they set up a website, releasing the first few chapters of author works for free, charge visitors a small fee and give it to author for reading later work to give incentives for authors to continue their hard work. Once in a month or so, they select 1 - 3 top place authors to have them sign contract for publishing their book. (This part that the first 20-30 chapters free online doesn't really matter. If readers found it's a good story, they'll buy the full series for collection)
Just that a few years later, the "publishing on paper" market shrink and people grow more accustomed to reading e-book, and somehow the number of online readers grows enough to support companies just hosting contents online, a lot of these companies mostly abondon the "publishing on paper" part and focus on "publishing online" part, that makes what we see now.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
The E-book is the fastest way to publish your book, but you know the feeling that the reader wants is only find in the hard copy of the book, If you need any kind of help regarding writing, editing or publishing you can contact them: https://ghostwritingsolution.com/ They are very reliable
[ link to this | view in chronology ]