A Cracked Look At The Impact Of Spam
from the you've-got-some-insight-on-your-comedy dept
As you may know, I'm a pretty big fan of Cracked.com. They also share a lot of values with Techdirt. Recently, they published an angry tirade against spammers that's also an interesting look at how years of steadily-increasing crap have shaped user habits and expectations online. Examples include things like browser toolbars, which are almost universally hated and yet still bundled with lots of software and foisted upon users during the install process, often through a confusing combination of checkboxes and accept/decline buttons:
Can you imagine how we would jump down the throat of any real-world business that tried that shit? Imagine ordering your lunch at McDonald's, but when they got to the "fries" question, they phrased it as, "Don't you not want to not have fries with that?" Then, no matter how you answered that ridiculous triple negative, they told you, "By pulling forward to the next window, you are agreeing to buy fries" and shoved them into your car anyway, claiming, "No, you said you wanted them, so now you have to pay for them. No take-backs!" Also, the fries are poison.
It also takes on the fact that most web users ignore virtually all advertising, since so much of it is untrustworthy to a degree that old media rarely reached:
On TV, even if the ad is laced with misleading information (no, Axe Body Spray probably won't lead to instant female-on-male street rape), at least we know that the product is real. Toyota isn't selling you a cardboard car. If you order one of those stupid robe/blanket things, they're going to deliver that retarded, sex-repellant monstrosity to your house. The few ads that do reek of scam are the late night commercials (Enzyte, bullshit diet scams, one-year online colleges), and at least you know when they're coming. You can separate them from the legitimate products. On the net, you just have to assume that everything you see is out to screw you, the only exceptions being brands that you already know.
It's an entertaining read, and one that underlines one of the biggest ways online advertising is different from traditional advertising. When space was limited, the battle was for exposure; when space is unlimited, the battle is for trust and relevance in an increasingly uncertain and noisy world.
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You almost got it, but like an 8 year old trying to understand rocket science, you are missing a few important details.
The reality is that space is never unlimited, because PEOPLE have limited time to absorb. It doesn't matter how vast the internet is, it doesn't matter how fast you can deliver spam in any way shape or form, people only have a limited time to deal with it.
What happens when most of the email you get is spam? You don't read "only the good stuff", you basically turn the email app off, or you white label only your friends, or you create disposible email accounts you use once and ignore.
It isn't a battle for trust - it's a battle for the good companies and individuals to even get notices, because the spam, crap, and nonsense is burying them.
Trust is nice, but when you stop paying attention to one source system completely because it is mostly spam or mostly worthless, then everyone else loses.
Ask myspace.
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You need to learn to write more clearly!
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Try reading the article that's being cited first
Wow, not reading that at all. I don't see you suggesting that people are dropping email because it's useless spam filled crap, or that myspace went the same way.
Read #3 on the list. Here, I'll even cite and quote it for you since you obviously think the bold text is just there as a cosmetic design:
So please tell us what your argument was again? Something about E-mail not being mentioned?
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Re: Try reading the article that's being cited first
It doesn't point out that all the yelling and screaming to get attention is in fact the cause of the problem, not the solution. It doesn't discuss who people tune out of entire mediums or sites when they become too piled up with the very things we seek to avoid (think myspace, and Facebook teeters on the edge for many every day - how's your farm doing?)
Point #3 is more about people not wanting to deal with companies that spam or use aggressive mailings - but has little to do with people disconnecting from the medium altogether.
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Re: Re: Try reading the article that's being cited first
Perhaps, if you have so much great insight, you should take a break from your porn blog and and start writing about this stuff yourself.
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Try reading the article that's being cited first: Part II
Trust is nice, but when you stop paying attention to one source system completely because it is mostly spam or mostly worthless, then everyone else loses.
And in case you missed it the first time:
Since you obviously agree ("Trust is nice..."), what's your argument again?
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Everyone else seems to have understood it (of course, everyone else seems to have actually read the linked article). So I conclude that it's you who needs to learn to read better. Or just be less obsessed with attacking me at even the flimsiest of opportunities (it can't be healthy buddy)
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Great article, but Cracked are part of the problem
And when I paste it into Notepad (because damned scammers have made me too bleeping paranoid not to) I notice they added the following to my "copy"
"Read more: 5 Things Spammers Ruined While We Weren't Paying Attention | Cracked.com http://www.cracked.com/blog/5-things-spammers-ruined-while-we-werent-paying-attention_p2/#ixzz1oUiq7 RTi"
A great big fuck you to Craked.com
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Re: Great article, but Cracked are part of the problem
The link you provided just leads to the second page since it's a multi-page article.
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Re: Re: Great article, but Cracked are part of the problem
Missed the point entirely.
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Re: Re: Great article, but Cracked are part of the problem
http://www.techdirt.com/articles/20100601/0047399633.shtml
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Re: Great article, but Cracked are part of the problem
Wow. I'm sorta surprised that Cracked would use a service like that.
It's probably tynt. While it's lame that you have to opt out, you can go to tynt's site and permanently opt out of their copy/paste hijacking...
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Installing programs are nearly as bad. Most of them I wind up saying no thank you to. I don't want the trash that comes with it.
Maybe the first thing I do with a new computer is take out the all the crap 'pre-installed'. Most of it I don't want and the rest of it's gonna terminate in a month or two, so it's not really useful.
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You got it three years ago? Have you ever actually PAID Nortons anything? You realise that's... you know what, forget it. I'm sure your trouble has nothing to do with a virus, I'm also equally sure I'm not plugging your computer into my network...
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I know the article you mean. At the very beginning, she said something along the lines of "I suspect that many of the things I talk about here are true for people of other minorities too, but I don't want to assume or put words in anyone's mouth, so I'll talk about the things I've experienced as a Chinese-American."
That seems totally reasonable to me. And I didn't get anything out of the article that said "only white people are racists"
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Solutions
When you go to a known phishing website in Chrome or IE or any other major browser, you get alarm bells galore warning you not to visit that site. I'd appreciate it if my mom's browser would warn her about deceptive checkboxes.
At least until she learned to ignore the warnings ...
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Damn, now what am I going to do with those cases that came along with the "Jes Extender" ?
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Spam is preferred................
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Re: Spam is preferred................
Agreed. With junk mail filters & Firefox no-script/add blocker I almost never see adds of any sort.
But even with DVR I still must skip through 5 mins worth of demeaning commercials (not just to women but also intelligence)
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Re: Re: Spam is preferred................
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How about tv commercials?
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