Bollywood No Longer Worrying About Piracy As Studios Keep Setting New Records At The Box Office
from the look-at-that dept
For years, India was held up as a country that just didn't respect copyright law at all. We'd heard the stories about how widespread piracy was for all kinds of content. However, as we'd seen elsewhere, the claims that piracy was somehow "killing" the industry didn't really hold up under scrutiny. In fact, the Indian movie market (Bollywood) continued to grow massively and to thrive, even as piracy was rampant. That certainly seemed to contradict the old claim that infringement kills the incentives for content creation. And now, according to the Economic Times, many Indian studios have more or less stopped even talking about "piracy" because the box office is booming. The secret? It shouldn't be a surprise, since it's exactly what people have been talking about for years: making the authorized versions of the content more widely available more quickly in a variety of formats, thereby cutting off one of the main reasons why people seek out infringing copies:A few years ago, theatre releases were limited to tier-I and tier-II cities due to high costs of prints. It took between three months and a year for a film to be released elsewhere. Consequently, films reached television and home video only after six months of a theatrical release. Pirates gleefully filled that vacuum by bombarding consumers with cheap optical discs....There's an infographic that shows most movie releases in 2011 were shown on about double the number of movies screens as similar movies just the year before. That's a massive increase in availability for theater showings. As for the home market, while it still competes with pirated copies, quality seems to be winning:
Not anymore. The brightest stars of the Rs 100-crore constellation are theatres and prints.... Digital prints, which cost one-fifth of analog prints, have facilitated the swift reach of movies across the country.
According to Dwyer, the better-off who earlier paid to have high-quality cinema systems at home are no longer interested in poor quality (pirated) copies. "The quality of DVDs and Blu-ray discs is excellent with extra features and at a reasonable price."While the article still says that there's a lot of infringement going on, it's just fading into the background for the most part, especially given the record-setting revenue numbers.
For one, producers are happy with the current box-office fortunes. There is also no evidence to show big hits suffering from online piracy. On the contrary, data crawls suggest that the most downloaded films are nearly always the biggest hits, according to Lawrence Liang of Bangalore's Alternative Law Forum, one of the authors of the India chapter of the Media Piracy report.And, thus, the studios have finally realized that paying more attention to improving the authorized market is probably more important than "stomping out piracy."
What has really changed is the focus on piracy. As the case of AACT shows, the struggles against pirates are few and far between to make even news, leave alone act as a deterrent. "The tendency has been to focus always on the numbers we are capturing rather than looking at leaked markets," says Uday Singh, managing director, MPDA.Of course, the article is still full of dire warnings about how the studios need to stay vigilant or everything might fall apart, but that seems based on random hyperbole, rather than any actual evidence.
None of this should be even remotely surprising. For years we've been pointing out that if you make works available, make them convenient and reasonably priced, and stop treating your customers like criminals, people will pay. Sure, there will always be some piracy, but those people are unlikely to pay no matter what, for the most part, and you just need to stop worrying about them and focus on giving more fans more reasons to actually pay. It appears that India is an example of a place where that's actually happening.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: bollywood, box office, india, movies, piracy
Reader Comments
Subscribe: RSS
View by: Time | Thread
[ link to this | view in thread ]
[ link to this | view in thread ]
[ link to this | view in thread ]
[ link to this | view in thread ]
More theater perspective
1. Air conditioning (AC) is expensive to have in the home, and it gets really hot there. Most movie theaters have AC. Therefore, people will go to the movie theater to watch movies but also to be able to escape the heat and stay for a while in an AC place; this is also why Bollywood movies are really long and elaborate, and why people go multiple times to watch the same movie in the theater much more so than in the US.
2. The police are easy to bribe. It's probably pretty easy to make sure that you don't get in trouble if you're caught possessing a pirated copy of a movie.
[ link to this | view in thread ]
How many more of these do we need to convince our "leaders" that the giant media corporations are full of shit when they come with their stories of imminent doom?
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
Also true here in the U.S.
Gosh, that's also true here in the U.S.
So why the difference in perspective?
The most obvious answer is that U.S. media reps are lying about the effects of piracy to support an unspoken agenda.
"The police (in India) are easy to bribe. It's probably pretty easy to make sure that you don't get in trouble if you're caught possessing a pirated copy of a movie."
In America, it's legal to possess a pirated copy of a movie, whether it's a digital file or a DVD.
[ link to this | view in thread ]
Re:
Pirating is a nuisance and the quality is rarely good enough.
[ link to this | view in thread ]
bwahahaha! no one pirates crappy cams. no one watches dvd extras. i can pull a dvdrip copy usually weeks before they're even available for purchase, the quality is nearly always spotless. (or at least as good as i'm willing to give up HD space for, dvdrip is just fine for most, 720 and 1080 are just memory hogs.).
[ link to this | view in thread ]
Re:
I'd pay for onlive for games if it weren't shit. and might yet after we get our ouya in april.
and last but not least, we buy concert tickets, and when we get there we buy schwag, from performers we like. we go see musicals. we go to conventions and buy authors schwag, we buy them drinks, etc.
I support content creators, but i'll dance on the grave of the gatekeepers.
[ link to this | view in thread ]
Like What Happened in the United States Ninety Years Ago.
http://en.wikipedia.org/wiki/Ku_Klux_Klan
[ link to this | view in thread ]
Re: Re:
The only facts our "leaders" look at is the number of zeros on the checks, and the only evidence they need is whether or not they clear.
[ link to this | view in thread ]
Re: Re:
[ link to this | view in thread ]
theaters
Why are all cinemas not imax theaters, come on that is an experience that is worth paying for , especially if they had more interactivity with weather effects and smellovision.
Although a good movie is necessary if you have fantastic cinematography and sound and some extras the movie can be average and still get great reviews for the experience.
The movie monopoly has not invested in innovating the moviegoer experience , which is sad, by now we should have had much better 3d and a cinema should have wrap around screens that immerse everyone much more into the movie. Where is the interactivity , possibly voting on things happening in the movie, where is the moving seats or vibrating seats and smellovision and rain or smoke effects.
The monopoly has prevented any innovation in this area, but hopefully piracy will fore them to do something to make the experience more than what it is now.
[ link to this | view in thread ]
[ link to this | view in thread ]
Re:
Things like 'lost profits' and 'piracy' are simply excuses they use to justify their actions in a manner that the politicians can get away with publicly agreeing with.
[ link to this | view in thread ]
Re: Re: Re:
[ link to this | view in thread ]
Re: Re:
The worst part is that I'm not interested in pirating movies anymore, regardless of if I have access or not. As much as I'm not interested in going to the cinemas too (at least not the main chains that display mostly Hollywood stuff). Same with MAFIAA produced music. As I see it now it's the worst case scenario for them: they lost relevance.
[ link to this | view in thread ]
One more proof
Suppose a movie that costs $100M. The reasonable expectation is that it makes twice its budget back within the opening weekend, and if it doesn't, then the studio deems it a failure that doesn't warrant sequels.
Also, the theaters earn zero money on those opening weekend tickets, at least in the US. The distributors sell the rights to exploit the movie, that is, earn money on sweets and sodas, but the whole ticket price goes to the studio. Then in the following weeks, the theater operators may keep a fraction of the ticket price that increases over time.
This means that movies, with their possibly huge up-front cost, have been entirely paid for, and have paid for the work of everyone involved in making them within two days, but the studios demand to have their "precious work" protected by copyright for a century.
This is ridiculous. We the Internet KNOW this and act accordingly. Our "flat-rate media distribution service that allows unrestricted access to everything ever recorded" is called Bittorrent, and the (somewhat) flat access price is your ISP bill.
Producers have a right to make money, sure. Serve a market and you'll earn money, it's that simple. Compete. SELL THINGS. Sell "convenient access" to content, not "licenses to watch it once on one device within one day and without supplementary eyeballs". Disney doesn't need a hundred years long copyright, they need a new Mickey Mouse every two years to keep their mascot fresh.
There is no need for copyright, at all, for anything, ever. Ideas are naturally public property for anyone able to make any use of them, because humans' best evolutionary advantage is the ability to pass behaviors to other humans without having to breed them into the genes over hundreds of generations. This means that any sort of obstacle to the free flows of ideas is a crime against humanity. It also means that disagreeing with that amounts to deny evolution, or, insanely, trying to forbid using our most useful evolved trait.
It's terrifying, because it means that what companies own is more important to society than the fact that actual people are human. It belies a societal philosophy where citizens are companies, and people are commodities.
That future is "Life for Rent", individuals being nothing but money faucets to be swayed by propaganda saturation to direct the flow towards one or the other corporation, receiving overpriced, castrated, shiny gadgets (that you don't own and thus may not modify in any way) in exchange for subscriptions paid with compound-interest credits.
[ link to this | view in thread ]
Re: Re:
[ link to this | view in thread ]
It's Free as in Free Markets
[ link to this | view in thread ]
Re: Re: Re:
[ link to this | view in thread ]
Bollywood industry working hard
[ link to this | view in thread ]
Bollywood Movies in theatre
[ link to this | view in thread ]
Thanks
[ link to this | view in thread ]
Bollywood
[ link to this | view in thread ]
Bollywood is sames as earlier
[ link to this | view in thread ]
[ link to this | view in thread ]
[ link to this | view in thread ]
[ link to this | view in thread ]
bollywood news
[ link to this | view in thread ]
Watch Online Hollywood Movies
are also offering tv show online services on our site. Our services are on hand to provide complete in order regarding
released movies or the planned one. you can watch your favorite movies and tv series on PC and mobile devices like android
& windows.
[ link to this | view in thread ]
prestige song of south
prestige song of south
prestige song of the south
[ link to this | view in thread ]
Tamasha
[ link to this | view in thread ]
Bollywood News
[ link to this | view in thread ]
Great share man
Jio TV for PC
hipstore pokemon go
tubemate for IOS
snaptube ios download
terrarium tv IOS
Alsi check my blogs too. hope you like it.
[ link to this | view in thread ]