News Anchor Does Twitter Wrong: Teases Homicide Story Referencing Breaking Bad
from the hot-hot-hot dept
We all know that companies will occasionally use social media in a way that just comes off as wrong, either intentionally or not. For instance, one pizzeria's friendly promotion for free pie is another feminist league's gross attempt to view women's breasts. The point is that in a world that is more connected than ever, in which social media attempts can go viral quickly for reasons good or bad, a corporation had damned well better get the message right or risk the consequences.
One would think that news organizations and their employees, already adept at writing headlines, would be proficient in this. One would not, however, always be right in that regard. Take the example of a Fox News employee, Joyce Evans, who tweeted the following to followers of the local Philadelphia station:
Thought "Breaking Bad" was hot last Sunday? @FOX29philly See who's breakin' bad in SW Philly leavin' 6 people SHOT - Tonite at Ten!Your reaction range ought to be somewhere between cringe and laugh, depending on how dark your sense of humor is. Teasing a story in which multiple people were shot using that kind of terminology is something you just don't do. At the very least, those involved in the story are going to be outraged. More likely, you're going to outrage a good portion of those not involved who don't think that conflating entertainment with the real-life harm of a multiple shooting is something news companies should be doing.
— Joyce Evans (@JoyceEvansFox29) October 7, 2013
So, as you'd imagine, the properly chastised Evans issued a sincere apology. Just kidding, she doubled down on her ignorance.
Last tweet NOT AST ALL A JOKE. Very real life drama was the point as oppose to one that end on tv. That was my pointMmm, no. Your point was that the story was "hot" in the same entertaining way as a fictional show. And nobody is buying the BS, either. Welcome to social media, Joyce!
— Joyce Evans (@JoyceEvansFox29) October 7, 2013
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Filed Under: breaking bad, journalism, joyce evans, philadelphia
Reader Comments
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As long as we are humans, arrogance will be part of life. Whether by others or ourself!
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You're saying she was trying to make the insignificant multiple shooting seem bigger by comparing it to the more important Breaking Bad finale?
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Thankfully, mentioning the title of a TV show is not copyright infringement.
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Key words here.
The key words here, of course, are "Fox News".
News organizations should indeed be proficient at avoiding being impolitic with any substantial constituency.
Propaganda organizations, on the other hand, are pandering to a particular base and, in the instant case, this one also has a significant goal that can be aided by glorifying violence.
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Re: Key words here.
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Fox News has the double sin of being biased and being complete morons unable to check sources before firing at the hip.
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Alllll-rightythen.
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Enuff said...
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Well, perhaps if she took a moment to understand why people were thinking (hoping?) it was a joke and why it was in bad taste either way, she wouldn't have been rage pawing at her keyboard so hard that she managed to misspell "at".
Joke or not, it was trying to promote a news story on a pretty horrific public shooting by trying to compare it to a fictional drama. That's bad taste whether humour was intended or she was deadly serious - in fact, it's actually worse if she was serious.
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Techdirt seems to be under the misinterpretation that mainstream news is not about entertaining people. That's exactly its purpose.
As an aside, this was hardly in bad taste. Had this been an introduction to a story on-air or in a news column, no one would be complaining. It's part of keeping news from being dry and uninteresting, which will send viewers elsewhere.
Thus "Hot, hot, hot! Read all about it!"
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Re: A/C Troll
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Most people with material to promote. While she definitely did it wrong, why wouldn't she promote her own work via her Twitter feed?
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Fox News claim is bogus
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Re: Fox News claim is bogus
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It's in the subject line. This reporter is not a Fox News reporter, but an employee of an affiliate station.
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I did a little research and you're right. No, she's not a Fox News employee. She's an employee of Fox 29, a TV station owned and operated by Fox Television Stations, which is owned by the same corporation as Fox News. In other words, if Tim had merely omitted the word "news", he would have been perfectly accurate.
*This* is the level of "misrepresentation" that makes you ignore facts and discussion? Why do you even visit blogs at all if this is what sets you off? I understand your distaste at the reactions of some commenters, but seriously do you think that Cowherd's reaction would have been different if the article had accurately said "Fox employee" instead of "Fox News employee"? I kind of doubt it myself.
"I do not work for Fox News, but I do believe it is important to be accurate."
Indeed it is, which is why fact checking and citations are important. Some things slip through, but in my experience sites like this are much better at correcting mistakes than many "proper" news outlets. At worst it's a typo made by a non-professional blogger, and one that accurately describes the person (she's an employee of a Fox station that broadcasts news, even if it's not the one named "Fox News" - merely making the second word lower case would correct it), and doubtless one that will be corrected now that it's been pointed out.
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I don't see that anywhere. The title of the article is "News Anchor Does Twitter Wrong: Teases Homicide Story Referencing Breaking Bad", and Fox isn't mentioned anywhere in the article apart from one sentence in the second paragraph.
Did the article change at some point?
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In fact, don't read news at all, since I've seen most major publications and other media make similar mistakes in the past (often without correction). Unless there's an obvious campaign or tendency to skew the facts in a specific direction or against specific organisations (hello Daily Mail), individual mistakes aren't enough for me to abandon a source. If I did, I'd have very little left to read.
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Think about the reason as the story and the way how the story is presented(e.g. written, story board, video, audio) is the process.
She is a criminal reporter, she probably get excited about crimes and their stories, in the same way doctors get excited about getting their hands on corpses to study or paleontologists get excited about finding fresh roadkill carcasses, which means lots of free bones to study.
Should this be an issue really?
Why?
I want to understand, I am horrible in social settings, I am a blind person when it comes to noticing what others feel or how they will react unless is something that have been around for a very long, long, long time and everyone everywhere have the same exact reaction to it.
This I am not so sure, it sparked nothing in me, I saw it as "Oh, Breaking Bad is cool and if I use it will make my story sound cool too", mostly I found it dumb and harmless.
So someone please enlighten me as to why this is so bad?
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I cannot believe they hired OOTB!
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'Thought "Homeland" was hot last Sunday? @FOX29philly See whose homeland is gone in Pakistan after a drone strike leaves 60 people DEAD - LOL!
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